Marion Min, had a conference on "The most suitable digital campaign to reach your business objective: a sectorial Approach of performance marketing", October 15, at the Digital First 2015

1. The most suitable digital campaign to reach your business objective :
A sectorial Approach of performance marketing
15 October 2015
Speaker : Marion Min, Country Manager Belgium

2. CONTENTS
The Kwanko Group
A Sectorial Approach
Your Innovative Digital Campaign

3. Kwanko Group
Key figures and international footprint
PARIS | LISBON | MADRID | WARSAW | SAO PAULO | HAMBURG | MILAN | ISTANBUL | MEXICO | BRUSSELS
Capital
held by the
founders and
partner-directors
€46 M revenue200 team members
26%
increase
in revenue
€

4. DIGITAL SALES &
LEAD GENERATION
Web campaigns
Branding, Traffic, Lead
Generation, CPA campaigns
THEKWANKO GROUP
A MAJOR PLAYER IN PERFORMANCE BASED DIGITAL
ADVERTISING
MOBILE ADVERTISING
MARKETPLACE
Mobile campaigns
Branding, App downloads,
Click-to-call, Drive-to-store
PREMIUM DATABASE
MARKETPLACE
Emailing campaigns
Big Data, Segmentation,
Geotargeting, Management of ad pressure

5. TRAFFIC
LEADS
SALES
WHICH OBJECTIVES FOR YOUR CAMPAIGNS?
CPC CPV/CLICKTIME
CPV + CLICK TIME
CPC + CPL CPL CALL BACK
CPC+ CPA MULTIORIGIN

6. BOOST YOUR SALES
CPA and CPD campaigns
E-MERCHANTS

7. CPA | Boost your sales and control
your ROI
 CPA campaigns
 Over 500 active advertisers
 All industries
 A large publishers ‘network
 Any publishers’ verticals
 Paying all publishers based on
their actual value in the
purchase process
 A dedicated team
 Defining the acquisition strategy: leverage,
payments, advertising media, pay-outs…
 Launch and optimize campaigns
 Regular monitoring and reporting

8. NATIVE ADS
A WIDE RANGE OF PUBLISHERS
CPC GEOLOC
Offer internet users non-intrusive content
LOW CPCDOUBLE CPC CLICK TO CALL
CPVCPV + CLICKTIME
CPICPI + Sales/registration… CPI GEOLOC
CPC + CPLCPL M-CALL BACK
CPC + CPA
LOYALTY CLUBS
PROMO CODES
CASHBACK
SOCIAL REWARD
OVERLAY
EMAILING
CONTENT/BLOGS Enjoy the support of opinion leaders for your brand
Access member-only online and offline buyers’ clubs
Incentivize your prospects and boost your sales
Target new customers and develop loyalty among your members
Boost your sales in a fun way
Convert basket “abandoners” into buyers
Reach qualified prospects with tailor-made offers
EMAIL RTG Re-target your visitors/intended buyers by email
SHOPBOTS CPA Advertise your products and gain qualified traffic
CO-REGISTRATION Enrich your database with ultra-qualified prospects

9. The internet user clicks on a
first banner
Editor A is not paid
THE GUARANTEE OF A FAIR PAYMENT OF YOUR EDITORS
BASED ON THEIR ACTUAL ADDED-VALUE
by type and chronological position in the conversion chain
MultiOrigin An innovative payment model
1 2 3
The internet user sees a
second banner
Editor B is not paid
The internet user clicks on a
third banner
Editor C gets paid 4
The internet user confirms
their sale
ONLY EDITOR C
GETS PAID
WITHOUT
The internet user clicks on a
first banner
Editor A gets paid1 2 3
The internet user sees a
second banner
Editor B gets paid
The internet user clicks on a
third banner
Editor C gets paid 4
The internet user confirms
their sale
ALL OF THE EDITORS GET
PAID
WITH

10. Goals: International expansion in 15 countries
CPC / CPL /CPA models
Acquire mobile traffic
Targeted emailing with EmailBidding
Formats: Web banners, mobiles & tablets,
newsletters, dedicated emailings, text links, product
feeds, promo codes, sponsored items
Impressions: over 1.5 impressions/ year
Results : over €18 M a year
CPA
CASES STUDY SPARTOO

11. Goals: Selling subscriptions to Weight Watchers
Formats: Interstitial and Banner
Impressions: 9.8 million impressions
Results: 80,747 clicks
CTR banner: 0.23%
CTR interstitial: 9.27%
Total sales: 34
TRAFFIC CPC + CPA
CASE STUDY WEIGHT WATCHERS

12. Broadcasting of banners &
interstitials on our network The mobile user downloads the app
The mobile user starts the app
[downloads counted]
DOWNLOAD | Boost your App ranking
1 2 3
The mobile user clicks on the banner and is redirected to the store

13. DOWNLOAD
CASE STUDY ADOPTE UN MEC
Goals: Generate a significant volume of high-
quality leads
Payment: CPC + CPD
Formats: Banner and interstitial
Result: 10 million impressions
Clicks: 88,327
Downloads: 1,137
Validated leads (app purchases): 591
CVR: 52%

14. Goals: Download the Visit Paris app
CPD campaigns – counting when the
application opens
Formats: Banner and Interstitial
Impressions: 10.7 Million impressions
in a month
Result: 9,000 natural downloads
CTR: 0.8% Banner - 3.4% interstitial
GEOLOCATED DOWNLOAD
CASE STUDY RATP

15. COLLECT QUALIFIED LEADS
CPL campaigns
SERVICE PROVIDERS

16. LEADS
A SOLUTION FOR EVERY NEED
Acquire new customers Enrich your database
(new contacts, existing
contact qualification)
Click-to-call call center,
appointments, lead
transmission
Drive-to-store

17. THE LEADGEN OFFER YOUR TURNKEY CPL
CAMPAIGNS
Responsive campaigns delivered by our
web designers specialising in
performance-based advertising
 Email & Landing Page Kits
 100% CONVERSION-focused
 Optimised text/image proportions
 Optimised code for enhanced deliverability
 Management of back-office and transmission of
deduplicated leads in real time
 Performance analysis in real time (Future mail)
 Regular and proactive design updates:
 Formats popular among publishers
 A more receptive audience
 The entire service is included in the cost per lead.

18. Goals: Generate a significant volume of
high quality leads
Formats: Creating new banners
Creating an optimised and responsive mail kit
Producing a landing page that is well thought to
optimize the conversion rate
Results:
The number of leads was multiplied by 4.5 in 3 months
The conversion rate increased by more than 50%
LEAD
WEB CASE STUDY MUTUELLE CONSEIL

19. LEAD
MOBILE CASE STUDY: VOYAGE PRIVE
Goals: Generating a significant volume of high-
quality leads
Formats: Banners and interstitials
Impressions : 5 millions
Clicks: 32000
Leads: 2000

20. CLICK-TO-CALL
CASE STUDY ORANGE
Goals: Sending qualified leads to the Orange
call center for immediate call back
Formats: Banners and interstitials
Call back requests: 5,000

21. DRIVE TRAFFIC TO YOUR STORES
Mobile-to-store campaigns
RETAILERS

22. DRIVE-TO-STORE
of mobile searches
are geotargeted
of users act after having
checked some information on
their mobile
of mobile users consult their
smartphone while shopping
MORE EFFECTIVE
Results from geolocated campaigns get
higher click rates vs conventional
campaigns

23. Geotargeted impressions
of banners & interstitials
on your network
The mobile user is
redirected
to the store locator
Drive-to-store | FNAC
1 2
FNAC geolocated campaign
Possibility for the mobile user
to go directly to the store

24. Impressions of
interstitials on our
network
The mobile user arrives on the
landing page where he enters his
telephone number
The mobile user is given his
promotion code by text
message and can go to the
store
Drive-to-store | Orange
1 2 3
Significant visibility and "ultra" targeted traffic!

25. REACH YOUR TARGET ANYTIME
WITH KWANKO

26. DRIVE TO STORE
TRAFIC
BRANDING
VISIT
INSTALL
LEAD
SALE
MOBILE MARKETING STRATEGY
CPC GEOLOC
CPM
CPC DOUBLE CPC CLICK TO CALL
CPV CPV + CLICK TIME
CPI CPI + Sales/registration… CPI GEOLOC
CPC + CPL CPL M-CALL BACK
CPC + CPA

27. ClickTime© CAMPAIGNS
DRIVE QUALITY TRAFFIC
TO YOUR WEBSITE

28. Click-Time®isaregisteredtrademarkfiledbytheKwankogroup
The web internet user
clicks on your ad
The web internet user is
redirected to your site and
browses for a certain time
You only pay for a internet
user interested in your offers
From Click to Engagement
CPC campaigns based on the time spent on your clients' websites.
Clicktime® |
1 2 3
The guarantee
of ultra-qualified
traffic

29. CLICKTIME
WEB CASE STUDY: M COMME MUTUELLE
Goals: Acquire high quality traffic for the
Octobre Rose operations (breast cancer
screening)
Formats: IAB banners + text links
Impressions: 1,620,199 impressions
Clicks: 110,856
Visits lasting more than 10 secs: 60,022
Average CVR: 54%

30. CLICKTIME
MOBILE CASE STUDY: TOYOTA
Goals: Generate high-quality traffic to the
Toyota mobile site and to guarantee a
minimum of time spent there
Formats: Interstitials
Impressions: 1.65 million impressions
Clicks: 159,174
Visits lasting more than 15 secs: 34,598
Average CVR: 22%

31. RTB EMAILING
Your emailing campaigns in
4 clicks and 5’

32. AUTOMATIC OPTIMIZATION
SEGMENTATION
SINGLE POINT OF SERVICE
SELF-SERVICE PLATFORM
OPT-IN DATABASES
QUICK EXECUTION
INCREASED REACH
EMAILBIDDING
Join the Email Revolution

33. Advertisers
JOIN THE EMAIL REVOLUTION
RTB EMAILING!
Self service platform:
Less messages, more performances

34. EMAILBIDDING
REVOLUTIONARY AND SIMPLE
Your campaign in 4 clicks
• Define your target
• Define your bid
• Preview your creation
• Define your ad pressure / deduplicate with your own database
… and shoot your campaign!
Follow your performances
• A/B test your message
• Track all actions (sales, leads)
• Follow up with real-times statistics
• Manage your budget

35. KWANKO GROUP

36. KWANKO: YOUR 360° PARTNER
Dedicated teams of
experts
An international
footprint
in 18 countries
A long term and innovative
partner
Performance-based
services
Innovative proprietary
technology

37. THEY TRUST US !

38. THANK YOU!
Marion Min
Country Manager Belgium
Kwanko Group
31 rue Dautzenberg
1050 Bruxelles
M : +32 6 50 46 91 12
marion.min@kwanko.com