Challenge: Penetrate the highly competi- tive cloud services market while enabling service provider partners to meet diverse end- customer requirements. Solution: Deliver PeakColo WhiteCloud Services on NetApp FAS3270 and FAS3240 storage systems managed with Data ONTAP® 8 Clustering.

1. Success Story
PeakColo Guarantees
100% SLA for the Cloud
on NetApp with Data
ONTAP 8 Clustering
Customer Profile resellers, systems integrators, and
KEY HIGHLIGHTS
Founded in 2006, PeakColo is a cloud managed service providers to rebrand
Industry services provider headquartered in the solution for their own cloud services.
Cloud services Denver, Colorado. The privately owned “Our PeakColo WhiteCloud Services
company focuses on infrastructure-as-a- and technology solutions enable our
The Challenge service (IaaS) cloud computing, delivering customers to enter the cloud service-
Penetrate the highly competi- public, private, hybrid, disaster recovery, provider market and diversify their
tive cloud services market while and custom solutions. PeakColo delivers offerings without making huge up-front
enabling service provider its full-scale enterprise-class cloud solu- capital investments,” says Luke Norris,
partners to meet diverse end- tions out of five data centers in Denver, chief executive officer at PeakColo.
customer requirements. Colorado; Phoenix, Arizona; London,
To deliver its competitive WhiteCloud
The Solution England; and Seattle, Washington.
Services, PeakColo needed to enhance
Deliver PeakColo WhiteCloud The Challenge its data centers with a flexible, cost-
Services® on NetApp® FAS3270 Delivering competitive cloud services effective storage solution and robust
and FAS3240 storage systems storage management capabilities. The
Whether delivering a secure, single-
managed with Data ONTAP® 8 company needed highly flexible, scal-
tenant hosted private cloud or a
Clustering. able storage clusters that would allow
multi-tenant public cloud, PeakColo
empowers enterprises to reduce capital it to quickly provision storage for new
Benefits
expenditures with a resilient, pay-as- service provider customers. Secure
Partners provision storage
you-go operating-expense approach multi-tenancy was imperative to quickly
in less than two hours
to IT. With a focus on IaaS solutions and effectively partition storage into
Scales to manage 300%
with on-demand computing and stor- private, flexible storage environments.
annual growth and positions
age resources, PeakColo helps enable PeakColo leveraged important strategic
for new market opportunities
customers to concentrate on their core technology partnerships with VMware,
Meets rigorous 100%-
business rather than on their data center. Brocade, and Dell to build a state-of-
availability SLAs
the-art cloud infrastructure to support
Decreases capex and opex
To further its competitive edge, the its WhiteCloud Services. It ultimately
via 73% storage requirement
company recently launched its Peak- selected NetApp to serve as the stor-
reduction
Colo WhiteCloud Services, a unique age foundation for the enterprise-class
IaaS solution that allows value-added IaaS solution.

2. “The flexibility of NetApp Data ONTAP
8 Cluster-Mode is invaluable to us as
a service provider, allowing us to be
much more nimble than our service
provider competitors. I don’t know any
storage operating system technology
that comes remotely close to it.”
Luke Norris
Chief Executive Officer, PeakColo
The Solution 100% uptime SLAs. The Data ONTAP VMware vCloud Powered® designation.
High performance and secure operating system equips PeakColo PeakColo builds a unique branded
multi-tenancy with the flexibility to add up to dozens vCloud Director instance per white
PeakColo, a participant in the NetApp of FAS controllers and storage as label, allowing customers to have a
Partner Program and a NetApp Gold needed to scale to multiple gigabytes dedicated white label environment that
Level Service Provider, deployed a per second of throughput and petabytes is branded, co-managed, and highly
combined 10 NetApp FAS3270 and of capacity. The company balances flexible. NetApp Vserver integrated with
FAS3240 storage systems in its 5 Type-II performance and cost with NetApp vCloud Director helps PeakColo achieve
SSAE 16/SOC 1 data centers. NetApp multiprotocol support, which enables maximum flexibility of its shared storage
Data ONTAP 8 operating in Cluster-Mode PeakColo to leverage both NFS and infrastructure with secure multi-tenancy.
provides the massive throughput and iSCSI investments. NetApp dedupli-
scalability needed to rapidly grow its cation enables PeakColo to reduce The tightly integrated NetApp and
WhiteCloud Services while delivering storage requirements by up to 73%, VMware environment enables PeakColo
superior cloud services to existing decreasing hardware, power, and and its customers to build multi-tenant
customers. NetApp Vserver helps cooling costs. private clouds by pooling infrastructure
PeakColo achieve maximum flexibility resources into virtual data centers and
of its shared storage infrastructure NetApp Flash Cache provides PeakColo providing access to users through Web-
with secure multi-tenancy. with the NetApp Virtual Storage Tier, based portals. In addition, VMware
offering the company additional FAS3270 vCloud Director enables multi-tenant
“PeakColo is in the business of and FAS3240 performance benefits hybrid clouds that combine on-premise
enabling our service provider custom- by combining NetApp efficiency and private clouds with the PeakColo off-
ers to be successful by helping them intelligent caching technologies to opti- premise cloud.
achieve new levels of cost efficiency mize storage system performance. The
and service flexibility,” says Norris. NetApp Virtual Storage Tier promotes Business Benefits
“NetApp is a business enabler for PeakColo customers’ hot data in real A “game changer” for cloud services
PeakColo. NetApp Data ONTAP 8 time without moving the data, allowing Backed by NetApp storage, PeakColo
Cluster-Mode helps us optimize our the company to scale performance and WhiteCloud Services deliver on-demand,
NetApp storage environment, securely capacity in a highly efficient manner. pay-as-you-go computing and storage
host multiple customers on individual resources to the company’s distribution,
storage systems, and easily scale to NetApp storage supports PeakColo’s data center, service provider, systems
manage 300% annual growth.” virtualized VMware® vSphere® and integrator, and VAR channel partners.
vCloud® Director environment. PeakColo The unique WhiteCloud Services enable
Data ONTAP 8 operating in Cluster-Mode is a Premier VMware Service Provider PeakColo customers in turn to use the
is configured in pairs for high availability, Partner and one of the first cloud infra- VMware vCloud Powered badging.
which helps PeakColo meet its stringent structure companies to achieve the PeakColo’s WhiteCloud Services,

3. enhanced with NetApp flexibility and PeakColo can also easily scale the interface and view and manage the stor-
scalability, enable PeakColo customers storage as a logical clustered unit. age like their own private SAN. We can
to deliver value-added services to their manage the entire NetApp cluster from
customers within the framework of the “The flexibility of NetApp Data ONTAP a central portal. Less than two full-time
PeakColo cloud. 8 Clustering is invaluable to us as a ser- storage administrators manage 2PB of
vice provider, allowing us to be much NetApp data. NetApp helps us reduce
“PeakColo is a trailblazer in enabling our more nimble than our service provider IT management costs, and we can pass
service provider customers to deliver competitors,” notes Norris. “I don’t know along those savings to our customers.”
both public cloud services and value- any storage operating system technol-
added services such as data migration ogy that comes remotely close to it.” Penetrating the cloud market
and data assessment from the same Besides streamlining storage manage-
Easy storage provisioning, advanced
flexible cloud framework,” notes Norris. storage management ment, Data ONTAP 8 Clustering allows
“NetApp Data ONTAP 8 Clustering is key PeakColo to scale out at the pace
PeakColo delivers value in every cus-
to providing our customers the flexibility needed to be competitive in the cloud
tomer solution by staying true to its com-
to leverage the same storage environ- market. NetApp performance enabled
pany mantra of “total flexibility,” with a
ment to meet the diverse and changing by the Virtual Storage Tier, 10GB inter-
commitment to address each service
needs of their customers. Simply put, faces, and other capabilities helps
provider customer’s unique challenges
NetApp Data ONTAP 8 Clustering is a PeakColo achieve 100% availability and
through flexible cloud solutions. Data
game changer.” meet rigorous SLAs with its custom-
ONTAP 8 Clustering technology helps
ers. NetApp also helps the company
NetApp helps PeakColo meet the enable PeakColo to build individual virtual
close deals when service providers
changing service requirements of its SANs for its customers and connect the
experience the superior I/O throughput
customers with NetApp Data ONTAP 8 SANs to each customer’s private VMware
delivered by NetApp during proof-of-
Cluster-Mode, allowing PeakColo to cloud environment. Quickly provisioning
concept (POC) trials.
deliver mixed workloads in a balanced, virtual SANs is vital to customer satisfac-
non-disruptive way. Whether customers tion and revenue generation. “Service providers realize that through
demand high random reads, high ran- our WhiteCloud Services on NetApp
“NetApp Data ONTAP 8 Cluster-Mode
dom writes, non-random reads, or other storage, we can deliver a level of scal-
enables us to provision storage in less
types of workloads, IT managers can ability and performance that, in real-
than two hours and establish the entire
easily move data between controllers and ity, they simply couldn’t afford if they
virtual SAN for a new customer in less
storage tiers without disrupting users invested in their own infrastructures,”
than four hours,” says Norris. “From
and applications. They can also seam- emphasizes Norris. “We can deliver
there, customers can provision the
lessly perform maintenance and upgrade hyperscale cloud services to a $50
resources needed to meet the require-
activities by moving data among con- million company and reduce their day-
ments of their own customers. Our cus-
trollers, with no disruption to systems to-day processing from days to hours
tomers log into the Data ONTAP 8 Web
and business operations. In addition,

4. “We love doing POCs because we’ve
never lost a prospect that gets a taste
of a virtual NetApp clustered SAN. As
soon as IT executives run applications
on the WhiteCloud Services network
infrastructure, they’re absolutely blown
away by the speed that NetApp delivers.”
Luke Norris
Chief Executive Officer, PeakColo
or from hours to minutes, providing
SOLUTION COMPONENTS
them significant cost savings. We love
doing POCs because we’ve never lost NetApp Products Third-Party Products
a prospect that gets a taste of a virtual NetApp FAS3270 and FAS3240 VMware vSphere
NetApp SAN. As soon as IT executives storage systems VMware vCloud Director
run applications on the WhiteCloud
Data ONTAP 8.1 operating in
Services network infrastructure, they’re
Cluster-Mode
absolutely blown away by the speed
that NetApp delivers.” Virtual Storage Tier
Flash Cache
Deduplication
Protocols
NFS
iSCSI
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