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Revolutionizing
Storage for your
future business
requirements
Julian Wheeler
SE Manager
UK&I Partner Sales

NetApp Confidential - Internal Use Only
 Economic Challenges and a view of
the Future…
 Agile Data Infrastructure:
The Essential Features
 The Value of an Agile
Data Infrastructure:
– Efficiency
– Automation

– Non-disruptive Operations

 Mastering IT Economics

NetApp Confidential - Internal and Partner Use Only

2
Economic Challenges
and a view of the
Future

NetApp Confidential - Internal Use Only
Economic Challenge Faced by IT
1. Data growth
2. System performance and scalability
3. Operational disruptions
Personal Devices
Collaborative
Networks

Laptops
Social

Yottabyte
Zettabyte

Business

Smart
Phones
Tablet PCs

Exabyte
Petabyte
Systems
of Record

Audio and Video

Terabyte
Gigabyte
Megabyte
Kilobyte

2015
800% Growth*
*Gartner

NetApp Confidential - Internal Use Only

4
Shifts in Technology, Investment and
Accountability
5 year
predictions*
SATA / SAS
Flash
Growth

Application Related:
Server Related:
People DC Related:
Network Related:
Storage&Related:
CIO Related:
Server
Virtualization
Blades

People & DC
Investment
Growth

1 3 5
NetApp

1 3 5

1 3 5

2 4 6

2 4 6

2 4 6

1 3 5
2 4 6
1 3 5

1 3 5

2 4 6

2 4 6

10
Gigabit
Ethernet

*Gartner

Application
Consolidation
Rationalization

CIO
Responsibility
and
Accountability

Increase VMs
58 Millionefficiency
CIO of organizations
10 Gig Ethernet
Enterprises will beand
 50% salarieswill will be
agility through
installedto25X more
pegged IT DC
purchaseby the
become generated
will increase2012 – 5x
consolidation and
Growth
revenue
main core network
storage and 30% will
capacitydriving
rationalization
subsequent
for storage Blade Server
plan 2014, efficient,
 Bignew DC’s to in
By investments 10
Convergence
spend
Archiving, Storage
cost-effectiveinside
Gig Ethernet data
consolidation,carrying
management will be
Blade Server Data
reduction techniques
one of the top three
Storage & Server Data
measures of business
 Conversion to HDDs
 All 15,000 rpm 10 Gig
health will be
Ethernet
and FC interfaceslower
in very large gone
HDDs will be DCs
(depends on vendor
opportunity and 10 Gig
prices)
And Consumers Have Options

NetApp Confidential - Internal Use Only

6
Orchestration and Automation

Service Catalogue

So Infrastructures Are Evolving

Server

Network

Available
Resources

Storage

NetApp Confidential - Internal Use Only

7
Agile Data
Infrastructure
The Essential Features

NetApp Confidential - Internal Use Only

8
NetApp Agile Data Infrastructure

Service Automation
and Analytics

Nondisruptive
Operations

Seamless
Scaling

Storage Efficiency

Embedded Data Security

Unified Architecture

Virtual Storage Tiering

Integrated Data Protection

Secure Multi-Tenancy

NetApp Confidential - Internal Use Only

9
The Value of
an Agile Data
Infrastructure
Efficiency

NetApp Confidential - Internal Use Only

10
It’s All About the Compound Value
Growth

Storage

NetApp
Virtualization
Technologies and
Thin Provisioning

Data Volumes
Backup
Compliance
RAID 1
R&D
Duplicated Data
DR

Storage Efficiency

NetApp
Snapshot™
Technologies,
Deduplication,
Compression

Single Copies
IT Budget

Time

NetApp Confidential - Internal Use Only

11
According to Gartner Inc.
IT Budget is distributed

Run 63%

Grow 21%

Transform 16%

Efficiency
NetApp Confidential - Internal Use Only

12
The Value of
an Agile Data
Infrastructure
Automation

NetApp Confidential - Internal Use Only

13
Building Applications in Your
Highly Efficient Private Cloud

Service Automation
and Analytics

Private Cloud

Orchestration and Automation

Service Catalogue

I need a
Ineed an Oracle
need MS server
I Ineed a a copy of®
SharePoint®
SAP® for testing
with 2TB storage
server with 5TB
environment
Server

Network

Available
Resources

Agile Data Infrastructure

NetApp Confidential - Internal Use Only

14
With Security for Applications
in the Public Cloud
We need a secure file
sharing environment

Customer C

Orchestration and Automation

Customer B

Service Catalogue

We need an e-mail
environment
It’s need
Customer Abig enough,
We not a test and
we need more
dev environment
resources

Service Automation
and Analytics

Public Cloud

Server

Network

Available
Resources

Agile Data Infrastructure

NetApp Confidential - Internal Use Only

15
The Value of
an Agile Data
Infrastructure
Nondisruptive
Operations

NetApp Confidential - Internal Use Only

16
Traditional Storage Infrastructure
Agile Data Infrastructure
Shared Storage Tiers
Non-virtualized

Unix NFS Administration
Servers
NIS Server

Oracle

/home/dir

Virtualized Servers

Big Data LUN
Content Servers

Windows CIFS Administration
Microsoft Active
Directory

Windows
Clients

Workloads & Users

NFS

CIFS

A

B

C

D

Administration

Exchange Server

ISCSI

FCoE

SQL Server

FCP

E

Ethernet
Switch

FC
Switch

Policy-Based Data Management

Tier 3

Tier 1

Tier 2

/vol/exch/backup

/vol/exchlun

/vol/orcl/backup

Unified Data Network
FCP FCoE iSCSI
CIFS/SMB NFS/pNFS

/vol/oracldata

/vol/sqllun

/vol/eng/users
Asynch
Replication

/vol/user/backup

Synch
Replication

/vol/sqllun
/vol/oraclmirror
Backup and Administration
NetApp Confidential – Limited Use

17
Agile Data Infrastructure
Virtualized Servers

Non-virtualized
Servers

Big Data
Content Servers

Workloads & Users

A

B

C

D

E

Policy-Based Data Management
Performance Without
UnexpectedCreation
Replication CopyGrowth
Backup Copy Growth
Performance Issue
All UnexpectedResolved
Actions OccurCreation
Capacity Expansion Needed
System UpgradeIssue
Growth Issue Needed
in-WorkloadA
Workload E
B
- Workload C
Resolved D
Disruption to Users

Unified Data Network
FCP FCoE iSCSI
CIFS/SMB NFS/pNFS

A1

C1

NetApp Confidential – Limited Use

18
Mastering IT
Economics

NetApp Confidential - Internal Use Only

19
Measuring the IT Cost-Value Equation
Efficiency

>80%

40%

Save over 50% on
operational expenditure

Automation

Bring applications
and products to
market quicker

NDO

No disruptions for
upgrades or
replacements,
scale as required

Accurate Measurement
Efficiency + Automation + NDO = of Storage Value
NetApp Confidential - Internal Use Only

20
The Secrets to Infrastructure Value

Efficiency

Agility

Data ONTAP®

Unified Architecture

The world’s most efficient
storage operating system

The world’s most flexible
storage architecture

NetApp Confidential – Limited Use

21
According to Gartner Inc.
IT Budget is distributed

Run 63%

Grow 21%

Efficiency

Transform 16%

Agility
NetApp Confidential - Internal Use Only

22
Suncorp: IT Transformation
Leads to Business Success
Increased Efficiency





Consolidate 7 data centers to 2
Cut time to provision from 2 hours to 2 minutes
Improve storage utilization by 40%
Reclaim 400TB of unused storage

Business Impact
 Free 30% of budget to invest in innovation
 Respond faster to business opportunities
 Launch mobile banking application in weeks with
zero incremental dollars
 Develop and roll out ATM finder in three weeks
“Now, IT is not just a piece of the business, it is very integral to
the business success.” – Jeff Smith, Suncorp Business Services CEO
NetApp Confidential - Internal Use Only

23
Two questions for you…

How much value did IT
deliver to your organisation
in the last year…?

How much would you like it
to next year…?

NetApp Confidential – Limited Use

24
NetApp Confidential - Internal Use Only

25

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Revolutionizing storage for your future business requirements julian wheeler-20131003

  • 1. Revolutionizing Storage for your future business requirements Julian Wheeler SE Manager UK&I Partner Sales NetApp Confidential - Internal Use Only
  • 2.  Economic Challenges and a view of the Future…  Agile Data Infrastructure: The Essential Features  The Value of an Agile Data Infrastructure: – Efficiency – Automation – Non-disruptive Operations  Mastering IT Economics NetApp Confidential - Internal and Partner Use Only 2
  • 3. Economic Challenges and a view of the Future NetApp Confidential - Internal Use Only
  • 4. Economic Challenge Faced by IT 1. Data growth 2. System performance and scalability 3. Operational disruptions Personal Devices Collaborative Networks Laptops Social Yottabyte Zettabyte Business Smart Phones Tablet PCs Exabyte Petabyte Systems of Record Audio and Video Terabyte Gigabyte Megabyte Kilobyte 2015 800% Growth* *Gartner NetApp Confidential - Internal Use Only 4
  • 5. Shifts in Technology, Investment and Accountability 5 year predictions* SATA / SAS Flash Growth Application Related: Server Related: People DC Related: Network Related: Storage&Related: CIO Related: Server Virtualization Blades People & DC Investment Growth 1 3 5 NetApp 1 3 5 1 3 5 2 4 6 2 4 6 2 4 6 1 3 5 2 4 6 1 3 5 1 3 5 2 4 6 2 4 6 10 Gigabit Ethernet *Gartner Application Consolidation Rationalization CIO Responsibility and Accountability Increase VMs 58 Millionefficiency CIO of organizations 10 Gig Ethernet Enterprises will beand  50% salarieswill will be agility through installedto25X more pegged IT DC purchaseby the become generated will increase2012 – 5x consolidation and Growth revenue main core network storage and 30% will capacitydriving rationalization subsequent for storage Blade Server plan 2014, efficient,  Bignew DC’s to in By investments 10 Convergence spend Archiving, Storage cost-effectiveinside Gig Ethernet data consolidation,carrying management will be Blade Server Data reduction techniques one of the top three Storage & Server Data measures of business  Conversion to HDDs  All 15,000 rpm 10 Gig health will be Ethernet and FC interfaceslower in very large gone HDDs will be DCs (depends on vendor opportunity and 10 Gig prices)
  • 6. And Consumers Have Options NetApp Confidential - Internal Use Only 6
  • 7. Orchestration and Automation Service Catalogue So Infrastructures Are Evolving Server Network Available Resources Storage NetApp Confidential - Internal Use Only 7
  • 8. Agile Data Infrastructure The Essential Features NetApp Confidential - Internal Use Only 8
  • 9. NetApp Agile Data Infrastructure Service Automation and Analytics Nondisruptive Operations Seamless Scaling Storage Efficiency Embedded Data Security Unified Architecture Virtual Storage Tiering Integrated Data Protection Secure Multi-Tenancy NetApp Confidential - Internal Use Only 9
  • 10. The Value of an Agile Data Infrastructure Efficiency NetApp Confidential - Internal Use Only 10
  • 11. It’s All About the Compound Value Growth Storage NetApp Virtualization Technologies and Thin Provisioning Data Volumes Backup Compliance RAID 1 R&D Duplicated Data DR Storage Efficiency NetApp Snapshot™ Technologies, Deduplication, Compression Single Copies IT Budget Time NetApp Confidential - Internal Use Only 11
  • 12. According to Gartner Inc. IT Budget is distributed Run 63% Grow 21% Transform 16% Efficiency NetApp Confidential - Internal Use Only 12
  • 13. The Value of an Agile Data Infrastructure Automation NetApp Confidential - Internal Use Only 13
  • 14. Building Applications in Your Highly Efficient Private Cloud Service Automation and Analytics Private Cloud Orchestration and Automation Service Catalogue I need a Ineed an Oracle need MS server I Ineed a a copy of® SharePoint® SAP® for testing with 2TB storage server with 5TB environment Server Network Available Resources Agile Data Infrastructure NetApp Confidential - Internal Use Only 14
  • 15. With Security for Applications in the Public Cloud We need a secure file sharing environment Customer C Orchestration and Automation Customer B Service Catalogue We need an e-mail environment It’s need Customer Abig enough, We not a test and we need more dev environment resources Service Automation and Analytics Public Cloud Server Network Available Resources Agile Data Infrastructure NetApp Confidential - Internal Use Only 15
  • 16. The Value of an Agile Data Infrastructure Nondisruptive Operations NetApp Confidential - Internal Use Only 16
  • 17. Traditional Storage Infrastructure Agile Data Infrastructure Shared Storage Tiers Non-virtualized Unix NFS Administration Servers NIS Server Oracle /home/dir Virtualized Servers Big Data LUN Content Servers Windows CIFS Administration Microsoft Active Directory Windows Clients Workloads & Users NFS CIFS A B C D Administration Exchange Server ISCSI FCoE SQL Server FCP E Ethernet Switch FC Switch Policy-Based Data Management Tier 3 Tier 1 Tier 2 /vol/exch/backup /vol/exchlun /vol/orcl/backup Unified Data Network FCP FCoE iSCSI CIFS/SMB NFS/pNFS /vol/oracldata /vol/sqllun /vol/eng/users Asynch Replication /vol/user/backup Synch Replication /vol/sqllun /vol/oraclmirror Backup and Administration NetApp Confidential – Limited Use 17
  • 18. Agile Data Infrastructure Virtualized Servers Non-virtualized Servers Big Data Content Servers Workloads & Users A B C D E Policy-Based Data Management Performance Without UnexpectedCreation Replication CopyGrowth Backup Copy Growth Performance Issue All UnexpectedResolved Actions OccurCreation Capacity Expansion Needed System UpgradeIssue Growth Issue Needed in-WorkloadA Workload E B - Workload C Resolved D Disruption to Users Unified Data Network FCP FCoE iSCSI CIFS/SMB NFS/pNFS A1 C1 NetApp Confidential – Limited Use 18
  • 20. Measuring the IT Cost-Value Equation Efficiency >80% 40% Save over 50% on operational expenditure Automation Bring applications and products to market quicker NDO No disruptions for upgrades or replacements, scale as required Accurate Measurement Efficiency + Automation + NDO = of Storage Value NetApp Confidential - Internal Use Only 20
  • 21. The Secrets to Infrastructure Value Efficiency Agility Data ONTAP® Unified Architecture The world’s most efficient storage operating system The world’s most flexible storage architecture NetApp Confidential – Limited Use 21
  • 22. According to Gartner Inc. IT Budget is distributed Run 63% Grow 21% Efficiency Transform 16% Agility NetApp Confidential - Internal Use Only 22
  • 23. Suncorp: IT Transformation Leads to Business Success Increased Efficiency     Consolidate 7 data centers to 2 Cut time to provision from 2 hours to 2 minutes Improve storage utilization by 40% Reclaim 400TB of unused storage Business Impact  Free 30% of budget to invest in innovation  Respond faster to business opportunities  Launch mobile banking application in weeks with zero incremental dollars  Develop and roll out ATM finder in three weeks “Now, IT is not just a piece of the business, it is very integral to the business success.” – Jeff Smith, Suncorp Business Services CEO NetApp Confidential - Internal Use Only 23
  • 24. Two questions for you… How much value did IT deliver to your organisation in the last year…? How much would you like it to next year…? NetApp Confidential – Limited Use 24
  • 25. NetApp Confidential - Internal Use Only 25