"Just send out an email to everyone!" Let's face it: If you run email for an organization, you've heard this before. Getting your message to land in email inboxes is no small feat. From testing to software to the subject line of your message, there are tips and tools for every step of the way. NetSquared Victoria (#Net2Vic) is hosting a discussion panel on the expansive world of mass emailing. Carol-Lynne Michaels (SpeakMore Communications) will moderate a panel with experts from non-profit communications & marketing and public sector IT. We're lucky to have Kyle Mitchell (Sierra Systems), Anna King (Frontier Marketing) and Lyndsey Easton (Dogwood Initiative) participate in the discussion. Join us to find out what you can do to get your emails delivered (and actually opened!).

1. Panelists
Kyle Mitchell - ca.linkedin.com/kdmitchell
Anna King - @annamyli
Lyndsey Easton - @marga_marie

2. Selecting a Tool
Idealware Article: A Few Good Broadcast Email Tools
Basic Web Mail Broadcast Marketing Email
CRM

4. List Building
Scenario: You want to mail a fundraising
appeal letter via snail mail to past donors
who have indicated they have an interest
in your water programming.

5. Segmentation
Nonprofit Marketing Guide:
How are you segmenting your
email list?

6. CASL and Non-Profits
Resource:
Frontier Blog:
“CASL: Is it as bad as you think?”

7. Email Types

8. Subject Lines
● Make it personal
● Short and snappy
(3-5 words)
● Include #s
● Use emojis

9. Subject Lines
Using a number
in the subject
line yielded 3%
more opens and
1% more clicked.
1% of 17,000
subscriber list
with an average
gift of $25 is a
difference of
$4,250 in
revenue!

11. Content
(Elements of a good fundraising email)
Above the fold
Below the fold

12. Formatting
Letter
Marketing

13. Testing

15. Data Integration

16. Questions?
Kyle Mitchell - ca.linkedin.com/kdmitchell
Anna King - @annamyli
Lyndsey Easton - @marga_marie