5. Winning the Business Case
Where are we going?
• What kind of company are you?
• What are your primary business objectives?
• How good are your relationships?
• What are your primary risks, prioritized?
• What does your company consider a game
changing move?
• How does the budget work?
• Who are the deciders?
• What are their key measures of success?
6. Winning the Business Case
How do we get there?
• The Accessibility Road Show!
• The risks
• The rewards
• The humanity
• The plan
• Let accessibility be the solution to any problem!
• Work harder than anyone else to find the answers!
• Be a fixer, a resource, a collaborator!
• Be a champion for your allies!
• Be relentlessly positive!
• Be fearless!
7. Winning the Business Case
What lies ahead?
• Look for opportunity in innovation
• Look for digital governance and standards
• Empower the User Champions
• Build the business case, adapt, then build again
• Soon there will be time for pragmatism, for realism,
but not yet…
8. Winning the Business Case
What did you experience?
• Cabbages, oak trees, and apples
• The beauty of a pilot
• Six little characters can be huge
• Get in early, adjust often
• Look, I made a Flash movie!
10. Developing Policy and Process
Where are we going?
• So you have your business case. Now what?
• a11y buy-in - management, team, etc.
• Cherry picking your a11y standards.
• WCAG 2.0, AODA, CDN govt. a11y Standard.
• ISO/IEC 40500 – a game changer?
• WCAG 2.0 - arid reading.
• Achieving Conformance – Where to Start?
11. Developing Policy and Process
How do we get there?
• Adopting vs. Adapting.
• Defining the scope.
• ACS - Fighting the a11y Checklist Syndrome
• Stakeholder accountability.
• a11y in the lifecycle.
• Breaking it down. Really.
12. Developing Policy and Process
What lies ahead?
• Five Stages of Web Accessibility
• Denial - “PWD aren't my target audience!”
• Anger - “This is a barrier to my creativity!”
• Bargaining - “Isn't level A enough?!”
• Depression - “It's never good enough!”
• Acceptance - “We can do this!”
13. Developing Policy and Process
What did you experience?
• Bad - a11y as last minute QA.
• Good - a11y in the early stages.
• The Power of Planning.
• Organizational Changes.
• Cultural Shifts – Resistance.
• Pragmatism – Choosing your battles.
• Baby Steps to Greatness.
15. Training and Testing
What did you experience?
3 Million Hours with Nothing to Show For It
• From design to disaster; accolades to refunds
• Redesigned components
• Field tests to relaunch
• Goal: “kill the competition”
• Invention, innovation, execution
16. Training and Testing
Where are we going?
Users. Users. Users. Semper Paratus
• Why do you develop your product?
• In a group of ten users, at least one is likely to
have a disability
• A culture for the future
• Reinvent yourself or fall behind or die
17. Training and Testing
How do we get there?
Pesky Little Practical Details
• Testing as a core and not a process
• Include users with disabilities in all aspects of product
creation
• Design/conception, and UX
• Development
• User accepted testing and disability specific testing
• Unstructured and a/b testing
• Post-production Feedback is a form of testing
• Introspection, the beginning and the end
• Expect to fall behind and plan to get ahead
• Involve all—from design to testing
• Tactics = self-direction, structured training, building
internal and external expertise, social and professional
networks, time for personal projects
18. Training and Testing
What lies ahead?
Shore Up the Core
• Are your users satisfied?
• Can you do better in the next iteration?
• Are you taking shortcuts?
• The cost of reinvention >= profit
• Constant, accelerating changes in fields lead to
shorter time for failure without building a
foundation in knowledge and continuous rebuilding
19. Questions?
Elle Waters Denis Boudreau Pratik Patel
Simply Accessible Deque Systems Patel EZFire
@Nethermind @dboudreau @ppatel
elle@simplyaccessible.com db@deque.com pratikp1@gmail.com