Final lecture for COMM/PCUL/IASC 3P92 - Brock University. Do virtual worlds such as second life challenge or reinforce arguments made by the Frankfurt School about culture industries? Are virtual worlds another culture industry? The answer isn't simple.

1. Culture Industries meet Virtual Worlds

2. ::frankfurt::

3. ::influences::

4. ::technology:: ::media::

5. ::indoctrinate::

6. ::standardize::

7. ::manipulate::

8. ::apathetic::

9. ::manufacturing culture::

10. ::false consciousness::

11. ::consumer culture::

12. ::social control::

13. ::mass culture::

14. ::illusory world::

15. ::cultural dupes::

16. ::resistance is futile::

17. ::resistance… is not futile::

18. ::resist::

19. ::challenge::

20. ::create::

21. ::virtual worlds::

22. ::the debate:: ::challenge?:: ::reinforce?::

23. ::blurry::

24. ::identity::

25. ::reinforce::

26. ::challenge::

27. ::music:: ::reinforce::

28. ::challenge::

29. ::art:: ::reinforce::

30. ::challenge::

31. ::collective action:: ::challenge::

32. ::challenge:: ::education::

33. ::bu$ine$$:: ::reinforce::

34. ::challenge::

35. ::mass media:: ::reinforce:: ::challenge::

36. ::challenge::

37. ::community:: ::challenge::

38. ::we have the technology::

39. ::to boldly go where no one has gone before::

41. ::or does it?::

42. ::think::

43. ::critique::

44. ::resist::

45. ::challenge::

46. ::reclaim::

47. ::empower::

48. ::with thanks:: Professor Tracy COMM/PCUL/IASC 3P92 Brock University Communications, Popular Culture & Film March 31 st , 2009