Krista Jensen Knowledge Translation and Social Media for research scientists - Part 2 of 2 - September 28 2013
•
1 j'aime•1,186 vues
Part 2 - slides from September 28, 2013 workshop on Knowledge Translation and Social Media for translating Basic Science and other research via channels such as social media. This workshop was free for NeuroDevNet trainees prior to the annual Brain Development Conference, held in Vancouver, British Columbia Canada.
Recommandé
Recommandé
Contenu connexe
Tendances
En vedette
En vedette (15)
Similaire à Krista Jensen Knowledge Translation and Social Media for research scientists - Part 2 of 2 - September 28 2013
Similaire à Krista Jensen Knowledge Translation and Social Media for research scientists - Part 2 of 2 - September 28 2013 (20)
Plus de KBHN KT
Plus de KBHN KT (20)
Dernier
Dernier (20)
Krista Jensen Knowledge Translation and Social Media for research scientists - Part 2 of 2 - September 28 2013
- 1. WORKING TOGETHER FOR HEALTHY BRAINS Social Media for Research Krista Jensen Knowledge Mobilization Officer York University www.neurodevnet.ca
- 3. WORKING TOGETHER FOR HEALTHY BRAINS What is Social Media? www.neurodevnet.ca
- 4. What is Social Media? Some highlights: • Creation and exchange of user‐generated content • Turns communication into an interactive dialogue • Individuals shift between the role of audience and author • Form communities around shared interests
- 5. Why Use Social Media? • Disseminate knowledge and research in an iterative and interactive way • Build communities for partnership, collaboration and sharing • Get academic research into the hands of people who can use it
- 6. WORKING TOGETHER FOR HEALTHY BRAINS Services Offered at York’s Knowledge Mobilization Unit www.neurodevnet.ca
- 7. Services at York KMb • Provide Knowledge Mobilization support to all York faculty, staff and graduate students engaged in policy and practice relevant research – Knowledge Brokering – Knowledge Mobilization events for networking and collaboration – Clear Language research summaries
- 8. Services at York KMb – Knowledge Mobilization Learning Sessions providing capacity building in KMb and Social Media – Knowledge Mobilization Strategy development for grant proposals – Social Media Strategy development for research projects, online partnership building and research dissemination
- 9. WORKING TOGETHER FOR HEALTHY BRAINS Overview of Select Tools www.neurodevnet.ca
- 10. Blogging • Allows you to share stories and information with wider audience • Way to promote research results, services, events and activities • Information you would put into a newsletter can go into a blog • Often a good way to get started using social media • You don’t often get a lot of conversation with blogs‐ it is more of a push type of communication
- 13. twitter • Send out short (140 character) messages called tweets • Allows you to share updates, opinions, resources and information with followers • Good way to connect with other people with shared interests and build communities of practice • Aim for at least one tweet a day • Be sure to retweet other people’s tweets‐ it’s all about sharing! • Try to include a link to something in your tweets
- 15. facebook • A facebook page allows you to share updates, links, resources and have discussions • People can follow your updates and activities and post questions or comments on your wall • Includes facebook Insights which gives you some analytics so you can see who is visiting your page • Set up a vanity URL www.facebook.com/projectnamehere
- 16. facebook • Set up a facebook page and post updates there to keep it separate from your personal facebook account • If you decide to set up a facebook page, you need to post daily and monitor for any comments • If you are concerned about inappropriate comments, it is fine to develop a policy that states that you will remove such comments‐ post this on your About page
- 19. LinkedIn • Acts as an online resume or CV • Allows you to connect with colleagues and others in your field • You can add your publications or projects to your profile • Good way to stay connected to people you meet at conferences • LinkedIn Groups are another way to connect to others with similar interests
- 22. YouTube • Videos are a great way to tell a research story • Viewers are able to put a face to research • You can create a channel for all of your videos, as well as other favourited videos • You can embed videos from YouTube onto your blog or website easily • Videos should not be longer than 3 minutes • Vimeo is another option if you aren’t comfortable using YouTube
- 24. WORKING TOGETHER FOR HEALTHY BRAINS Developing a Social Media Strategy www.neurodevnet.ca
- 25. Why Develop a Strategy? Helps you: • Avoid “shiny object” syndrome • Plan in a thoughtful and strategic way • Carefully consider what you will do before investing time and resources • Plan content and a schedule for releasing content • Identify who will work on what when working in a group setting • Manage expectations
- 28. Social Media Strategy Building Need to consider: • Team • Primary Goals • Audiences • Current Conversation • Selecting Tools • • • • Content Measuring Success Name and Design Evaluation
- 29. Team • If you are working in a group setting, put together a team of people to work on social media • Identify the person or persons who will have primary responsibility for populating, maintaining and monitoring your site • Ensure they have the time and enthusiasm to devote to this project. List the team members
- 30. Primary Goals • What are you hoping to accomplish? • Define your goal(s) for your social media presence • Are you trying to communicate research results, find partners to collaborate with, generally promote your work? • Keep in mind that you may want to do all of these and may need to select a collection of tools
- 31. Audience(s) • Who do you hope to reach? • Identifying your audiences will help you tailor your content and also choose the right tool • List your primary audiences
- 32. Current Conversation • This is when the listening begins. Survey the social media landscape for the “thought leaders” in your field • What are people already saying? Who is saying it? What tools are they using? • List the topics, people and sites that are leading the conversations that are relevant to you • This will help decide which tools to use and the type of content to present
- 33. Selecting Specific Tools • Now that you know your goals, audience and where the current conversation is happening, you can start thinking about which tools to use • At the beginning, it may be best to just pick a few tools and concentrate on doing them well but you can plan to add new ones in the future • Map out which tools you will use now and which you will work towards using
- 35. Content • What content will you share? • Identify the content you already have to share, as well as the content you plan to develop • Is it primarily news updates, research developments, or networking information? Photographs? Video? • List the content you will be sharing via social media • Also think about how often you will post content
- 36. Measuring Success • Determine how you will measure the success, or lack of success, of your various social media tools • Possible ways to measure include: – Increased traffic to your website – Better communication with prospective partners – A new network of colleagues – You can also count but remember that engagement is more than just numbers • List how you plan to measure each tool’s success, and what you’ll use to track that success
- 37. Measuring Success Tools you can use for tracking: • Wordpress has built in analytics • If you use twitter, you can use: – TweetCounter, TweetStats or Klout to track followers – HootSuite also provides analytics • Facebook has its Insights analytics • If you pay for a professional account, you usually get access to improved analytics and many tools offer a discount to educational institutions like universities, for example SlideShare
- 38. Name and Design • Identify a simple and descriptive name for your profile that clearly identifies your affiliation with your university, research project or organization • Do you already have a logo you can use? If not, do you have a photo you can use as your logo? • Try to use the same logo, photos and colour scheme across all of your tools
- 39. Evaluation • How will you know you are being successful? • Set a timeline for when you will conduct an evaluation of your tool’s success with your social media team members • Consider: – What’s working? – What’s not working? – Do we need to change anything? – Are there any new tools we could be using? • Ongoing evaluation should also be part of your strategy. Define your timeline
- 40. Analytics
- 43. WORKING TOGETHER FOR HEALTHY BRAINS Social Media and Grant Proposals www.neurodevnet.ca
- 44. Things to Keep in Mind: • Reserve research project naming rights on social media • Develop a social media strategy before you start the research project • Allocate money for developing videos, purchasing pro accounts • Make it someone’s job • Social media strategy should support the knowledge mobilization plan which should support the outcomes statement and benefit to Canada
- 45. WORKING TOGETHER FOR HEALTHY BRAINS Case Study: CIHR Chair in Autism Spectrum Disorders (ASD) Treatment and Care Research Program www.neurodevnet.ca
- 46. CIHR Chair in ASD Mental Health 5 year $1M chair in Autism Spectrum Disorders (ASD) Treatment and Care Research Program awarded to Dr Jonathan Weiss, in partnership with Autism Speaks Canada, the Canadian Autism Spectrum Disorders Alliance, NeuroDevNet, and the Sinneave Family Foundation Chair objectives: • Work with people with ASD, their families, services providers, and governmental bodies (our stakeholders) – Translate research to inform stakeholders about mental health and ASD – Study ways of addressing mental health problems in people with ASD – Train the next generation of Canadian ASD researchers and clinicians
- 53. WORKING TOGETHER FOR HEALTHY BRAINS Questions? www.neurodevnet.ca
- 54. WORKING TOGETHER FOR HEALTHY BRAINS Additional Resources www.neurodevnet.ca
- 56. Additional Resources General Social Media Bit.ly http://bit.ly • URL shortener that lets you track who clicked on your links and creates a QR code for your shortened link that you can add to print materials Cambridge Community Television www.slideshare.net/cctvcambridge • Good presentations on how to develop a social media strategy The Conversation Prism www.theconversationprism.com • Visual of many social media tools for various purposes NameChk http://namechk.com/ • Let’s you see if your username is available on social networking sites
- 57. Additional Resources Nonprofit Social Network Benchmark Report 2012 http://nonprofitsocialnetworksurvey.com/index.php • Report that summarizes how nonprofit organizations are using social media and the top factors for success Online Database of Social Media Policies http://socialmediagovernance.com/policies.php • Links to over 175 social media policies and guidelines in use by various organizations, including many universities SlideShare www.slideshare.net • Post your presentations online and allows you to embed them on your website Vanderbilt University Social Media Handbook http://web.vanderbilt.edu/resources/social‐media‐handbook/ • Very good resources on how to create a social media strategy and how to start using various tools
- 59. Additional Resources Introduction to Social Media Measurement with HootSuite http://www.slideshare.net/hootsuite/introduction‐to‐social‐media‐ measurement‐with‐hootsuite‐7919595 LSE Guide to Using twitter in University Research, Teaching and Impact Activites http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter‐guide Twitter Help Center http://support.twitter.com/ • Articles to get you started, as well as information about solving common problems and how to report a violation Using Twitter for Research https://www.martineve.com/2011/05/23/using‐ twitter‐for‐research/ • A Prezi presentation outlining ways to use twitter aimed at researchers