1. THE RETURN OF THE
LOS ANGELES RAMS
Keara Bynum
Marcel Lewis
Amanda Rae McLean
Josh Walls

2. COMMERCIAL

3. MISSION STATEMENT
The Los Angeles Rams are proud to be
part of the Southern California
Community. We are committed to
providing a competitive and exciting
product not only on the field but in our
venue as well. We are also committed to
our fans and our community and love
finding new ways to give back.

4. NAMING RIGHTS
We are an expansion franchise returning back
to Los Angeles. As of the 2014 season the St.
Louis Rams have decided to change their
team name to the St. Louis Arches giving them
a more symbolic meaning to their city. This
has allowed Los Angeles the opportunity to
reclaim our old classic team name of the Rams
back which will be effective immediately
beginning the 2014 season.

5. TEAM COLORS
In order to get our fans more involved
with the the team we launched a
campaign in December 2013 on our
official website giving fans the
opportunity to vote on our team colors.
We offered the classic LA Rams
yellow/blue, crimson/crème, blue/silver, a
nd purple/gold. The results of the polls
were …..

6. TEAM JERSEYS

7. HISTORY
 The LA Rams were originally formed in 1946 and were
one of the most storied franchises in the NFL
 They were the first professional sports franchise in
Southern California ahead of the Dodgers (1958), Lakers
(1960) and Angels (1961)
 Georgia Frontiere, first female owner of an NFL franchise;
moved the Franchise after 49 years to ST. Louis
 The Franchise made over 20 playoff appearances and
won 14 divisional championships and also won the NFL
Championship in 1951
 Famous Players Include Eric Dickerson, Jack
Youngblood, Merlin Olsen, James Lofton, & Deacon
Jones

9. MANAGEMENT TEAM
AEG (Also owns LA Kings and LA Galaxy)
President/General Manager: Former MVP
and Super Bowl Champion Kurt Warner
SVP Community and Public Relations:
Amanda Rae Mclean
Event/Sponsor Coordinator: Keara Bynum
SVP of Marketing and Branding: Marcel
Lewis
SVP Media Relations: Josh Walls

10. OUR NEW HEAD COACH
 Record of 149-90
 Coach of the Year
(1992)
 Super Bowl Champion
2005
 Head Coach of the
Steelers 1992-2006
 Hopes to Bring Hard
Work, Tough, and
Winning Culture to the
Franchise

11. MEDIA ADVISORY

12. RADIO PROMO

13. OUR #1 OVERALL DRAFT JADEVEON
CLOWNEY  Drafted with #1 in 2014
NFL Draft
 Will Be the 1st Rookie to
Grace the cover of
Madden 2015
 Defensive End From
University South Carolina
 Mel Kiper has said he is
rare prospect, the RGIII of
the defensive end position
the type of prospect that
does not come along too
often
 1st Defensive Player to go
#1 since 2006
 Unanimous All American
2012 and 2013

14. NEWS CONFERENCE RUNSHEET

15. FARMERS FIELD

16. FARMERS FIELD AND TRAVELING
AMENITIES
 Farmers Field Stadium is a 750 million dollar stadium that
can hold 72,000 people.
 Farmers Fields Stadium will feature some LA premier fast
food spots in the stadium Including In N out Burger &
Pinks Hot Dogs
 There are currently 32,000 parking spots within a 15-
minute walk of Farmers Field
 If you show proof of purchase to LA Rams football game
for all Metro Rail lines you receive half off your rides. Also
all kids will be ride free on GameDay with proof of
purchase of ticket.
 We are also going to offer shuttle buses for those who are
out of the radius of the metro lines

17. TAILGATING EXPERIENCE
 We want tailgating to be a
big part our team just like the
Kansas City Chiefs do at
Arrowhead stadium. Our
mascot will be available
pregame to engage with fans
outside and take pictures.
Gates will open 3.5 hours
before kickoff. Trailers will be
permitted but will be charged
an extra price to park in the
grass. Parking lots will close
two hours before the game
starts. Those who are avid
and active cookers during the
tailgating can post their
menus on our team web site
and team Facebook page.

18. TARGET DEMOGRAPHIC
 Our target demographic will be males and females
between the ages of 40-50 because they represent the
average viewership of the NFL fan. Our primary focus
will be shifted toward those who make more than
$55,000 a year. However we will tailor our marketing
towards the youth as well. We see that the future of our
fans are in todays youth so we will have plenty of
community programs and youth programs to get the
young kids involved. The current statistics show that 4%
of the NFL viewership is teens and we hope to have
that number around 8%.

19. MEDIA RELATIONS
 We the LA Rams have
secured a 25 year deal with
Time Warner Cable worth 10
billion dollars to broadcast
games. They will televise
games across throughout the
Southern California Area
starting in 2014. Not only will
they broadcast every game
they will also host weekly
press conferences with our
new head coach Bill Cowher.
 We have decided Spike
TV, USA, and ESPN fit are
target market and will be the
stations in which we make
television advertisements.
We plan on distributing the media
to the following newspapers LA
Times, LA Downtown News, Los
Angeles Sentinel, USA Today, and
Sports Illustrated.
Our campaign is going to center
around marketing our young
players to sports world and
making sure everybody knows
that the LA Rams are back.

20. EA SPORTS PRESENTS 1ST LA RAMS
CONVENTION
 Right before training camp
we plan to launch EA
Presents the Los Angeles
Rams 1st Annual
Convention. The Event will
be held at JW Marriott on
the LA Live Complex July
11th-13th. This event will
feature over 50 LA Rams
players and alumni and
over 100 photograph and
autograph opportunities. It
will cost $60 for a
weekend pass. Individual
day passes will be $45
each

21. SCHEDULE OF EVENTS
Friday:
Combine Lovin: Our Team
Scout will be present to talk in
depth about what they look at
when they evaluate prospects
Rams Jeopardy: This will pit
the LA Rams offensive line vs.
defensive line asking about the
history of the LA Rams
Midnight Rendezvous: This will
include a dinner and player
and alumni introductions allow
kids under 18 VIP access to get
autographs
Saturday :
Meet the New Rams: Allow the
fans to meet some of our
players
AEG meet and greet: Allow the
fans a Q and A access with
AEG executives speaking about
2013 and the future of LA
Football
A Women’s Opinion: Wives of
the Football players and their
husband will around to discuss
their personal lives and how
they mix it with their business
Coach’s Corner: Bill Cowher
will present along with all
offensive, defensive, and
special team to talk with the
fans
Sunday:
Sunday Morning Football:
Radio and TV analysts will be
around to discuss statistics
and many players
Accuracy Challenge: Kids
will participate in challenge
how accurate they are
throwing a football into
various targets
EA Sports Gaming Zone:
Fans will be able to
participate in madden video
game challenges featuring
madden cover boy Jadeveon
Clowney being around for
autographs
Sunday Sock Hop: Ballroom
dancing for all in attendance
including kids with live DJ
until 5 pm that day

22. LETS PAINT THE CITY RAM

23. LA RAMS FACEBOOK PAGE

24. INSTAGRAM CHALLENGE
 Another way to increase
our exposure on social
networks is to have an
instagram fan of the
week contest before
home games. Fans will
submit pictures showing
how intense of a fan you
are the LA Rams. The
winner of these
Instagram contests will
receive free tickets to
the games.

25. HOPE BENEFIT CONCERT
 August 30th LA Rams will
partner with Walt Disney Land to
host a Hope Benefit concert
with all proceeds going to Make
A Wish Foundation. The concert
will be at the Nokia Theater as
we take advantage of our AEG
facilities. At the concert we will
have Kendrick Lamar, Justin
Beiber, Coldplay, Snoop
Dogg, Mac Miller and Chris
Brown performing. This concert
offers us many advantages. We
gain exposure and visibility in LA
and we give our fans an
entertainment option, which is
essential in Los Angeles area.
Also this helps us increase our
community relations

26. COMMUNITY RELATIONS EVENTS
Autism Awareness Walk April 2014 (Few LA Rams
Players)
 The LA Rams will sponsor the Culver City Bruins.
This will help us because it will create visibility for the
franchise with 20 Kids wearing the company logo it
will create brand awareness and it will be goodwill for
the community and parents seeing the NFL team
helping the youth
October 26th during Breast Cancer Awareness month
all women will receive ½ off at the game vs. Arizona
Cardinals

27. LA RAMS SCHEDULE 2013-2014 IN
GAME PROMOTIONS INCLUDED
 Week 9: Oakland Raiders vs. LA
Rams November 3 4:00 ET
 Week 10: LA Rams vs. Arizona
Cardinals November 9
 Week 11: LA Rams vs. Green Bay
Packers November 16 1:00 ET
 Week 12: SF 49ers vs. LA Rams
November 23 (Free Keychain and
Water Bottle Give Away) 7:00 ET
 Week 13: LA Rams vs. Detroit Lions
November 30 1:00 ET
 Week 14: LA Rams vs. Cleveland
Browns December 7 1:00 ET
 Week 15: Cincinnati Bengals vs.
LA Rams December 14 (15 minute
Pop Warner Game) 7:00 ET
 Week 16: Seattle Seahawks vs. LA
Rams (Bill Cowher Bobble Head
Night) December 21 5:00 ET
 Week 17: LA Rams vs. SF 49ers
December 28 7:30 ET

Week 1: Pittsburgh Steelers vs. LA
Rams 10:15 ET Rematch of the LA
Rams First Super Bowl September
8th (Kids Free) (Legends Night)
Week 2: SF 49ers vs. LA Rams 4:00
ET September 14 (Auction Night)
Week 3: LA Rams vs. Baltimore Ravens
4:00 ET September 21
Week 4: Minnesota Vikings vs. LA
Rams (September 28) (Family Night
½ off In N out) 7:00 ET
Week 5: Bye Week
Week 6: LA Rams vs. Chicago Bears
(London) October 12 3:00 ET
Week 7: LA Rams vs. Seattle
Seahawks October 19 7:00 ET
Week 8: Arizona Cardinals vs. LA Rams
October 26 (All Women Receive Half
off Admission Breast Cancer
Awareness Month) 4:00 ET

28. PITTSBURGH STEELERS VS. LA RAMS
1ST GAME OF THE SEASON STORYLINE
 Rematch of Super Bowl XIV (LA Rams only SB appearance)
 The Return of Bill Cowher to face his former team
 Legends Night
 The Return of LA Football

29. PLAN FOR FIRST GAME
 Pre Game
 Team Parade To Stadium
 Team Walk Through City
 Kids Under 12 Free
 With Purchase of Adult Ticket
 Giveaways at Gate
 All Fans Get A Blue Or Yellow T-Shirt
 In-N-Out Vouchers
 Honor Legends On Field Before The
Game
 -Retiring and Hanging Jerseys
 -Moment of Silence Merlin Osen, Have
his Family Come Out
 Tailgate thrown by organization
 Free Food
 Kids Zone- Games & Prizes, Mascot
 Fans let in early to watch warm-ups
 Player Autographs
 Media Let In
 Dodge
 - Pre Game Activation Outside

 During Game
 Half-Time
 YouTube Challenge
 Reveal Slogan/ Chant Winner
 Engage Audience In Chant
 Field Goal Challenge
 Win Dodge Ram Truck
 40 yard Kick
 Pop Warner 10 min Game
 Cover City Bruins (Ages 5-17)
 In the End Zones
 After Game
 Glance Wine Bar
 - Everybody receives ½ drinks
for up two hours after the game