We help our clients, agencies, design firms, consulting firms and marketing communications companies of all types and sizes win their pitches. We usually get called in when it’s what we call a defining moment meaning a win here will often re-define who your firm is because of the type of account and its importance to your firm’s future. Some people call it the pitch you have to win. We want to help you win that pitch.

1. Are you ready to win or lose
your agency’s next pitch?
Why pitch? A win can transform an agency,
re-energize it, get it noticed, and a win shows you
off to prospective clients and search consultants.
But it all starts by winning.
Here we present some reasons to call the world’s
leaders in helping marketing firms win…

2. Want to win your big pitch?
Want to REALLY win it?
Call in some support!
We show you how to WIN!
Not just play the game…

3. Look at all you’ve done to get here
 Reached out
 Found a prospect
 Built a relationship
 Assembled the talent
 Added the resources
 Fought for the opportunity
 Invested in the new business talent
 Supported the new business effort
 Covered the cost of new business losses

4. Is your agency presenting the wrong stuff?
 Are you showing what you’ve done or what
you could do?
 Are you presenting capabilities or are you
showing results?
 Are you talking about yourself or the client?
 Are your people showcasing the work or are
you showcasing your people?

5. Top 10 reasons to call
Sanders Consulting Group
10) The account is larger than you normally pitch for
9) You have lost the last few pitches you made
8) The account is not in a category you are familiar with
7) A search consultant is involved
6) Your pitch presentation resembles a Chinese fire drill
5) Your pitch strategy puts stress on creative to "win it."
4) You are up against some serious competition
3) The term "personality profiling" means nothing to you
2) The agency hasn't made a formal custom pitch in a year
1) You really want to win this pitch
If you answer "yes" on any of the above, then we
recommend an immediate call!

6. Recent categories where we've won
 Telecommunications
 Pharmaceuticals
 Quick service restaurants
 Casual dining
 Banking and financial
 Business to business
 Energy
 Consumer products
 Packaged goods
 Tour and travel
 Real estate
 Media only
 Design only
 Branding only
 Direct only
 Consulting only
 Creative only
 Integrated

7. Our experience shows in the results
 In any given year we will help a firm like
yours win its largest new business pitch
 Over the past 2 years we had a streak of 26
wins in a row
 Our average over the past 4 years is $200
million in wins per year
 Here’s where we can help:
First visits with prospects
RFP/RFI stage
Agency tours
Formal presentations
Contract negotiations

8. Here’s how we start
 Free 15-minute phone consultation to help us
evaluate your situation
 Free follow-up feedback with:
Options
What’s needed to win
Next steps
Action plan for you to follow

9. I’ve worked on new business all my life.
I know how tough it can be, all alone,
trying to win the big one…
Unless you know the tools, tips, and
techniques I have developed in over 30
years of winning big!
The first thing you need to do is call
Sanders Consulting Group.
Let me show you how we helped
agencies win!
Stuart Sanders
Chairman
Sanders Consulting Group

10. Brought to you by the
Sanders Consulting Group
 Operating over 30 years, helping over
5000 agencies
 Known around the world as the leading
new business consulting firm
 Working with some of the best managed
agencies on the globe
 Selected as the new business training
provider to the largest agencies in the world
 We show you how to win,
not just play the game
Visit www.sandersconsulting.com
e-mail: info@sandersconsulting.com
Call 412.897.9329
Bob Sanders
President
Sanders Consulting Group
New Directions For Agency Growth

11. One Last Reminder
What separates great marketing agencies from all
the others is not better thinking! It’s the ability of
those agencies to pitch their ideas better. And
great work won’t sell if it’s not pitched properly.
The inability to pitch has consequences that
reach far and wide.