With enterprises expanding their global footprint, it is getting increasingly difficult for brand owners and manufacturers to monitor and control the distribution channels effectively.

1. Put an End to Gray Market Infiltration - Invest in the Right Solution
With enterprises expanding their global footprint, it is getting increasingly difficult for brand owners and
manufacturers to monitor and control the distribution channels effectively. In today’s fast evolving global
economy, gray market diversion is gradually becoming an acute concern that most brands encounter. Today the
internet has facilitated online shopping; giving rise to the proliferation of gray market that sells counterfeited
products. Unlike black market practices, where refurbished, counterfeit or stolen products are sold as authentic
brand products, gray market activities involve unauthorized movement of commerce across multiple territories by
fake distributors and channel partners.
The most important reason for gray market to thrive is the manufacturer maintained price differences that exist
throughout the global markets. For various competitive reasons, manufacturers generally price the same product
differently in various markets. Going by its very nature, gray market practices disturb the invisible competition
present in a particular sales territory by attracting the consumers and purchasers away from the authentic
channels. It also sets up a false but increased demand for products that are imported by unauthentic means and
offered at a discounted price. Gray market activity accounts for more than $40 billion in revenue each year, and
with the advent of internet technology, the figures are steadily increasing.
Many a times, gray markets where a firm's products are sold or resold through unauthorized dealers, have
become so prevalent that genuine companies have not only lost their revenues, but many businesses have been
forced to wind up their operations. With the ever-changing market demands of the global customers and the
changing global economy, organizations implement effective solutions to control the influx of counterfeit products
and gray market invasion. Solution providers have introduced advanced solutions that offer complete brand
protection that also helps in counterfeit detection. These solutions
* Proactively search the internet on an everyday basis for counterfeits. It also applies human intelligence to ensure
complete data integrity.
* Help enterprises to significantly reduce the amount of phony goods circulated in the market by recognizing the
networks and shutting them down.
With the high-end brand protection solutions available today, enterprises can implement enforcement efforts in
the apt places and minimize the percentage of counterfeits prevalent in the market. Enterprises concerned over
grey market growth need to therefore invest in a reputed solution to not only protect the brands from
counterfeiters, but also stop them from infringing on the brand's reputation. Proactively recapture lost revenues,
market share, and brand reputation and effectively put an end to gray market infringement with the right solution.