The document provides an investor presentation for Newell Rubbermaid highlighting their $6 billion business of leading brands. It summarizes their good year-to-date performance including 2.2% core sales growth and affirmed full year guidance. The presentation outlines their growth game plan to direct actions around sharpening their portfolio choices, building execution capabilities, and unlocking trapped capacity to accelerate performance.

1. Investor Presentation
November 2012
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2. Forward-looking statement
Statements in this presentation that are not historical in nature constitute forward-looking statements. These forward-looking statements
relate to information or assumptions about the effects of sales, income/(loss), earnings per share, operating income, operating or gross
margin improvements or declines, Project Renewal, the European Transformation Plan, capital and other expenditures, cash flow,
dividends, restructuring and restructuring-related costs, costs and cost savings, inflation or deflation, particularly with respect to
commodities such as oil and resin, debt ratings, and management's plans, projections and objectives for future operations and
performance. These statements are accompanied by words such as "anticipate," "expect," "project," "will," "believe," "estimate" and
similar expressions. Actual results could differ materially from those expressed or implied in the forward-looking statements. Important
factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not
limited to, our dependence on the strength of retail, commercial and industrial sectors of the economy in light of the continuation or
escalation of the global economic slowdown or regional sovereign debt issues; currency fluctuations; competition with other
manufacturers and distributors of consumer products; major retailers' strong bargaining power; changes in the prices of raw materials
and sourced products and our ability to obtain raw materials and sourced products in a timely manner from suppliers; our ability to
develop innovative new products and to develop, maintain and strengthen our end-user brands; our ability to expeditiously close facilities
and move operations while managing foreign regulations and other impediments; our ability to implement successfully information
technology solutions throughout our organization; our ability to improve productivity and streamline operations; changes to our credit
ratings; significant increases in the funding obligations related to our pension plans due to declining asset values, declining interest rates
or otherwise; the imposition of tax liabilities greater than our provisions for such matters; the risks inherent in our foreign operations and
those factors listed in the company’s latest quarterly report on Form 10-Q and Exhibit 99.1 thereto filed with the Securities and Exchange
Commission. Changes in such assumptions or factors could produce significantly different results. The information contained in this
presentation is as of the date indicated. The company assumes no obligation to update any forward-looking statements contained in this
presentation as a result of new information or future events or developments. This presentation contains non-GAAP financial measures
within the meaning of Regulation G promulgated by the Securities and Exchange Commission. Included in this presentation is a
reconciliation of these non-GAAP financial measures to the most directly comparable financial measures calculated in accordance with
GAAP.
INVESTOR RELATIONS CONTACTS: Nancy O’Donnell Alisha Pennix
VP, Investor Relations Sr. Manager, Investor Relations
(770) 418-7723 (770) 418-7706
nancy.odonnell@newellco.com alisha.pennix@newellco.com
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3. $6 billion business of leading brands
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4. strong competitive positions
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5. good year-to-date performance
* through 9/30/12
2.2% Core Sales Growth
+20 bps Normalized Operating Margin
+6.7% Normalized EPS Growth
$67M Shares Repurchased
88% Increase in Quarterly Dividend
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6. affirmed full year guidance
FY 2012 Outlook
Core Sales 2% to 3%
Currency Translation -1.5% to -2%
Total Sales Growth 0% to 1.5%
Up to +20 bps
“Normalized” Operating Margin
$1.63 to $1.69
“Normalized” EPS*
+3% to +6%
versus last year:
Cash Flow from Operations + $550 to $600M
versus last year: about flat
* See reconciliation included in the Appendix.
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6

7. driving delivery and driving change
Indirect
Project SAP/EPC
Procurement
Renewal EMEA
Program
New US Working
Strengthened
Customer Capital
Balance
Development Reduction
Sheet
Organization Initiative
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8. good progress...much more to do
We are here
Delivery Strategic Acceleration
Consistently do Shape the Accelerate
what we say future performance
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9. next chapter more growth dependent than last
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10. growth unlocks higher earnings
Sources of EPS growth
Other
Margin
PURPOSE
Newell Rubbermaid helps people flourish every da
where they live, learn, work and play
NWL is a growing brand-led business with a strong home in the United WIN
Growth CT&A, IP&S, LABELING,
COMMERCIAL PRODUCTS
States and global ambition
BIGGER FINE WRITING
WHERE TO PLAY
Our Consumer brands win at the point of decision through excellence in WRITING & CREATIVE EXPRE
performance, design and innovation
Our Professional brands win the loyalty of the chooser by improving the WIN HOME ORGANIZATION & ST
productivity and performance of the user WHERE CULINARY LIFESTYLES
WE ARE HARDWARE
* Assumes performance in line and customer partners across For total
We collaborate with our supplier with long term objectives. the illustrative use only – not to be construed as guidance.
enterprise in a shared commitment to growth and creating value
INCUBATE BABY & PARENTING
We deliver competitive returns to our shareholders through consistent, FOR ENDICIA, MIMIO
sustainable and profitable growth GROWTH RUBBERMAID MEDICAL SOL
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11. Growth Game Plan directing actions
AMBITION
PURPOSE
Newell Rubbermaid helps people flourish every day,
where they live, learn, work and play
CT&A, IP&S, LABELING,
NWL is a growing brand-led business with a strong home in the United WIN COMMERCIAL PRODUCTS
States and global ambition
BIGGER FINE WRITING
BUSINESS MODEL
WHERE TO PLAY
Our Consumer brands win at the point of decision through excellence in WRITING & CREATIVE EXPRESSION
performance, design and innovation
Our Professional brands win the loyalty of the chooser by improving the WIN HOME ORGANIZATION & STYLE
productivity and performance of the user WHERE CULINARY LIFESTYLES
WE ARE HARDWARE
We collaborate with our supplier and customer partners across the total
enterprise in a shared commitment to growth and creating value
INCUBATE BABY & PARENTING
We deliver competitive returns to our shareholders through consistent, FOR ENDICIA, MIMIO
sustainable and profitable growth GROWTH RUBBERMAID MEDICAL SOLUTIONS
MAKE OUR BRANDS BUILD AN EXECUTION UNLOCK TRAPPED DEVELOP THE TEAM EXTEND BEYOND
REALLY MATTER POWERHOUSE CAPACITY FOR GROWTH FOR GROWTH OUR BORDERS
Sharpen brand Launch new USA Deliver European Drive performance Accelerate Latin America
5 WAYS TO WIN
strategies on highest customer development Transformation, Project culture aligned to and Asia in Win Bigger
impact growth levers organization Renewal savings, and business strategy Categories.
working capital reduction
Partner to win with Develop joint business Simplify everything to Build a more global Strategic insight
customers and suppliers plans for new channel release costs for perspective and program in China
penetration and growth talent base
broader distribution
EDGE: EVERY DAY GREAT EXECUTION
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12. sharper portfolio choices
Win
bigger
Win where
we are
Incubate for
growth
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13. resources focused to portfolio roles
Win Writing
Fine Commercial
CT&A IP&S Labeling
bigger Writing Products
Win where Home Org Culinary
Hardware
we are & Style Lifestyles
Incubate for Baby Mimio Endicia
Medical
growth Solutions
consumer facing professional facing
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14. growth accelerated by portfolio choices
5 Year Growth Contribution
Win Bigger Win Where Are Incubate
75% 15% 10%
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15. growth accelerated by wider footprint
North
10 year absolute growth
America
APAC and L America > 30% of revenue
APAC
N America ~60% of revenue
Latin
America
EMEA ~10% of revenue
EMEA
revenue
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16. requires reset of our algorithm
operating income margin %
full portfolio, local needs
and local price points
investment in sales
and marketing
emerging
developed
enabled by reducing high
cost in developed world
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17. confidence to accelerate transformation
Delivery Strategic Acceleration
Consistently do Shape the Accelerate
what we say future performance
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18. fast return projects enable reinvestment
Project Renewal
Actual to date Phase I Phase II Total
$Millions Q312 Renewal
Restructuring Cost $63 $90 - $100 $250 - $275 $340 - $375
On Plan
Savings $90 - $100 $180 - $225 $270 - $325
($46M to date)
Payback ~1.5 years
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19. five key work streams
organization – align structure to strategy
EMEA transformation
best cost finance
best cost back office
supply chain footprint
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20. Project Renewal: expected outcomes
 Flatter and simplified organization with strengthened capabilities in
Brand & Category Development and Execution & Delivery
 Accelerated release of costs, the majority of which will be invested
in faster growth and the geographic expansion of our leading brands
 A greater line of sight to earnings and operating cash flow growth
while the company invests to accelerate performance
 Strengthened leadership team that can drive faster implementation
of Growth Game Plan
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21. aligning structure with strategy
Make brands really matter
Build an execution powerhouse
Unlock trapped capacity for growth
Extend our boundaries
Develop a growth team
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22. two capabilities of equal stature
Interdependent and Equal in Importance
development delivery
• strategic customer
• big brand ideas
• high impact specific management
• strategic channel
innovation responsibilities management
• superior products
• market-leading
and design
supply chain
• e-brand building shared • superior service at
• e-commerce
accountability best cost
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23. six new business segments
writing
tools
industrial
home solutions
commercial products
baby
specialty
office
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24. a new Newell Executive team
Chief Executive
Officer
Michael B. Polk
Chief Chief Legal
Chief Operating Chief Financial Chief Human
Development Officer/EMEA
Officer Officer Resource Officer
Officer Lead
Bill Burke Doug Martin Jim Sweet
Mark Tarchetti John Stipancich
Chief Supply Chief Design Chief
Chain Officer and R&D Officer Information
Meri Stevens Chuck Jones Officer
Gordon Steele
Chief Customer Chief Marketing
Officer & Insights
Joe Cavaliere Officer
Richard Davies
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25. Key leadership appointments
William A. Burke III Mark Tarchetti
Chief Operating Officer Chief Development Officer
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26. Key leadership appointments
Joe Cavaliere Meredith Stevens
Chief Customer Officer Chief Supply Chain Officer
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27. Key leadership appointments
Richard Davies Chuck Jones
Chief Marketing & Insights Officer Chief Design and R&D Officer
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28. Compelling value creation story
Delivery Strategic Acceleration
Consistently do Shape the Accelerate
what we say future performance
2012/2013 2013/2014 2015 and beyond
Consistent growth (sales, EPS) Accelerated growth (sales, EPS)
Strengthened leverage metrics Strong earnings and cash flow
Increased dividends Increased dividends
Repurchased shares Surplus cash
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29. Strong cash flow and increased borrowing capacity
enables value creation flexibility for shareholders
Next 5 years*
~$3.5B ~$3.5B
Uncommitted free cash
Dividends
flow provides flexibility
$0.7B ~$1.5 billion in
Share repurchase uncommitted free cash
1. Acceleration in
$0.3B
flowemerging markets
over next 5 years
Operating 2. Accelerated cost
provides flexibility for:
cash flow Capex reductions
Operating $1.0B • Accelerated structural cost
$3.5B 3. Increased dividends
cash flow reductions
$3.5B and/or share
• Increased dividends
repurchases
•4.Share repurchase
Bolt-on acquisitions
$1.5B
• Bolt-on acquisitions
Uncommitted
Free Cash Flow Increased borrowing
capacity adds even
more flexibility
* Assumes performance in line with long term objectives. For illustrative use only – not to be construed as guidance.
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30. Investment thesis strong
Growth Game Plan will drive accelerated performance
Driven by sharper portfolio choices and strengthened capabilities
Opportunity to release unproductive costs to fund investment
Strong, growing free cash flow provides fuel for accelerated
performance and returns to shareholders
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31. Appendix
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32. Reconciliation: Q3 YTD 2012 and
Q3 YTD 2011 Core Sales
Newell Rubbermaid Inc.
RECONCILIATION OF NON-GAAP INFORMATION
Core Sales
(dollars in millions)
Core Sales
Nine months ended
Q1 2012 Q2 2012 Q3 2012 September 30, 2012
Sales as reported $ 1,332.4 $ 1,516.2 $ 1,535.3 $ 4,383.9
Currency Impact 7.8 34.9 38.5 81.2
Core Sales (1) $ 1,340.2 $ 1,551.1 $ 1,573.8 $ 4,465.1
Nine months ended
Q1 2011 Q2 2011 Q3 2011 September 30, 2011
Sales as reported $ 1,274.2 $ 1,545.3 $ 1,549.9 $ 4,369.4
Including Currency 0.3%
Excluding Currency 2.2%
Currency impact (1.9)%
(1) "Core Sales" is determined by applying the prior year monthly exchange rates to the current year local currency monthly sales amounts,
with the difference in the current year reported sales and Core Sales representing changes attributable to foreign currency translation,
reported in the table as "Currency Impact".
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32

33. Reconciliation: Q3 YTD 2012 and Q3 YTD 2011 Operating
Income, As Reported, to Normalized Operating Income
$ millions
Q3 YTD 2012 Q3 YTD 2011
Net sales $4,383.9 $4,369.4
Operating income (as reported) $498.1 $131.7
CEO transition costs $- $4.4
Impairment charges $- $382.6
Restructuring and restructuring-related costs $66.6 $38.1
Operating income (normalized) $564.7 $556.8
Operating margin (normalized) 12.9% 12.7%
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34. Reconciliation: Q3 YTD 2012 and
Q3 YTD 2011 “Normalized” EPS
Q3 YTD 2012 Q3 YTD 2011*
Diluted earnings per share (as reported): $1.02 $0.15
Impairment charges $0.00 $1.03
Restructuring and restructuring-related costs $0.18 $0.12
Discontinued operations ($0.01) $0.03
CEO transition costs $0.00 $0.01
Income tax - discrete contingencies, expiration of
statutes of limitation and resolution of examinations $0.07 ($0.17)
Loss related to the extinguishment of debt $0.01 $0.01
"Normalized" EPS $1.27 $1.19
* totals may not add due to rounding
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35. Reconciliation: Full Year 2012
Outlook for “Normalized” EPS
FY 2012
Diluted earnings per share $1.27 to $1.33
Restructuring and restructuring-related costs [ 1 ] $0.27 to $0.32
Discontinued operations ($0.01)
Income tax - discrete contingencies, expiration of statutes of
limitation and resolution of examinations $0.07
Loss related to the extinguishment of debt $0.01
"Normalized" EPS $1.63 to $1.69
[ 1 ] Restructuring and restructuring-related costs include impairment charges, employee
termination benefits and other costs associated with the European Transformation Plan and
Project Renewal.
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