Shafqat Islam, NewsCred

1. The Future of Content Marketing
Shafqat Islam, Co-founder +
CEO, NewsCred
@newscred

2. A Glimpse Into the Future

3. The content journey is
the customer journey.
People engage with 11.4 pieces of content
before making a purchase
Source: Nielsen

4. Content marketing is
an imperative.

5. We’ve come a long way.
200 customers
70% global enterprises
40 countries
10 languages

6. We’ve learned that we can boil
down the objectives of all of our
customers into three simple
goals:

7. IMPROVE OPERATIONAL EFFECTIVENESS
AND EFFICIENCY ACROSS THE
MARKETING ORGANIZATION
0

8. MANAGE AGAINST RISK AND COMPLIANCE
WHILE ENSURING BRAND CONSISTENCY
0

9. INCREASE REVENUE
0
We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

10. INCREASE REVENUE
0
We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.
We believe marketing is a profit center not a cost center.
So this one is important. Let’s break it down.

11. Drive greater
conversion and sales

12. Improve brand awareness and
share of voice

13. They’re both important.

14. As Content Marketers, we think
of ourselves as publishers.
We’re not. The end goal is
business action, not eyeballs.

15. Pageviews

16. Pageviews
Engagement

17. Pageviews
Engagement
Performance

18. If you’re not creating meaningful
content that drives business
results…
…you’re just contributing to the noise.

19. This is the problem we’re solving.

20. If you are a brand marketer, you’ll know if
your content is generating
engagement, subscribers, or online sales

21. If you are a performance marketer you’ll
know if your content is generating
leads, opportunities, and deals

22. We help you win through three simple steps:
Publish
Measure (ROI)
Recommend

23. START BY PUBLISHING
EXCEPTIONAL CONTENT
0

24. Marketers say creating high
quality content at scale is hard.
We solve that.

25. MEASURE THE
BUSINESS OUTCOMES
0

26. We already give you
consumption metrics like
pageviews and engagement.
But it leads to deeper questions
(the 5 W’s).

27. Who is viewing my content?
What type of content is my audience engaging with?
When and for how long are they viewing it?
Where is my audience viewing my content?
Why are they viewing it?
1
2
3
4
5

28. How much is my content worth?

29. We’re solving the
attribution problem for
content marketing.

30. COMPLETE THE FEEDBACK LOOP
0
We believe marketing is a profit center not a cost center. So this one is important. Let’s break it down.

31. By using insights to
create better content.
Recommendations that help you understand
what’s working, what’s not, and why

32. Content marketing is
an imperative.

33. The goal isn’t to
be good at content.
The goal is to be good at
business using content.

34. Thank you!

35. 41%
of marketers say their biggest
challenge is lack of integration
across marketing

36. 60%
of marketers say their biggest
challenge is measuring content
effectiveness and proving ROI

37. MASTER CONTENT MARKETING WITH
#ThinkContent University
Get over six hours of premium content
free with promo code: TCSummit16*
Regularly $895; expires June 17, 2016
insights.newscred.com/thinkcontent-u