1. Ten Essential Tips for Generating More Leads, Sales and
Profit From Your Website
(Simple SEO tips that are easy to implement
have little or no cost, and can help
boost your website traffic.)

2. Ten Essential Tips for Generating More Leads, Sales and Profit From Your Website
Ten Essential Tips for Generating More Leads, Sales and
Profit From Your Website
Your website may be your most important marketing tool. With more prospects using the Web to
research their purchasing decisions, it's critical that your site is designed to educate and nurture
prospects until they're finally ready to buy. For businesses that want to generate the most leads,
responses and profit from their Web site, here are some critical strategies to implement:
Tip #1: Give equal focus to your content and Web design.
An attractive and well-designed website is important, but you can only turn Web visitors into
actual customers by giving them a compelling reason to choose you — and that's the job of your
content. Write content that is focused on your customer, not on you. Don't just list your services
and products or rely on your company's history. When prospective customers visit your site, the
majority of them are looking to be educated so that they can make the best decision possible. Tell
them why you are better or differentiate yourself from the competition.
Tip #2: Use all of your marketing pieces to drive prospects to your
website.
Be sure to include your Web address, or URL, in every publication and communication piece
such as letters, postcards, brochures, ads, business cards, e-mails, etc. Take an aggressive sales
position to promote your website and don’t assume prospects will visit your site just because it’s
listed. Give them a reason to visit. For example, the next time you write a sales letter or e-mail,
consider, if appropriate, a call to action to drive them to your site, such as, go to our website to
learn more about Search Engine Optimization (SEO) and list the URL.
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3. Ten Essential Tips for Generating More Leads, Sales and Profit From Your Website
Tip #3: Offer an e-newsletter on your website.
An e-newsletter is an easy, cost-effective way of educating your prospects and communicating
with them frequently, consistently, and systematically. It increases your brand awareness and
keeps you “Top of Mind.” Make sure your e-newsletter is professionally produced and that the
content is relevant, educational, and interesting, and include a link to your e-newsletter on your
homepage so visitors can subscribe. In return, you’ll create a database of e-mail addresses for
new leads that you can proactively educate on a monthly or even weekly basis.
Tip #4: Optimize your website with Search Engine Optimization (SEO).
Fine-tune your website and use the most popular key words so that each Web page gets a high
ranking in online searches. SEO involves a number of processes. While a few may be simple,
other actions require a more in-depth knowledge of SEO and technology to achieve maximum
results for your business. Consider outsourcing your search engine positioning to ensure your site
is generating the maximum number of leads and sales.
Tip #5: Social media provides additional opportunities to increase
traffic to your website.
The big buzz today is social media. Many companies are still on the sidelines trying to understand
how to make it an integral part of their business and increase their revenues. A blog is one of the
most important elements for creating traffic to your website through a back link. Today,
LinkedIn, Plaxo, Facebook, and Twitter are a few of the many social media tools businesses are
beginning to use effectively to increase their brand awareness and increase revenues. Given the
space needed to cover this topic, a future whitepaper will be devoted to social media.
©2010 Premier Marketing Resources. All rights reserved. 3

4. Ten Essential Tips for Generating More Leads, Sales and Profit From Your Website
Tip #6: Get other websites to link to your site.
One easy way to maximize your search engine referrals is by getting in-bound links, or links from
other sites that direct visitors back to your website. The number of in-bound links you have is one
of the most important criteria used by search engines to rank your pages. So the more in-bound
links, the higher your business will rank when customers are searching for your products and
services. And remember, the best links are those that come from high quality, highly ranked Web
pages that are relevant to your industry and services.
One easy way to start getting more in-bound links is to visit the websites for industry associations
and publications. Begin posting comments wherever you can — for instance, leave a comment in
response to a recent article or post comments on discussion boards. Be sure to leave your Web
address so that the comment can link back to your site. This is an easy way to immediately create
some in-bound links and, in turn, increase your site’s Search Engine ranking.
Tip #7: Include a risk-free offer on your homepage.
When prospects visit your website, the easiest thing for them to do is nothing. That's why you
have to offer them a low-risk way to take the next step in the buying process. You can easily do
this on your website by offering visitors a free report, whitepaper, brochure, seminar, or
CD/DVD. Be sure to feature this offer prominently on your homepage, and make sure you collect
contact information for each visitor who responds to your offer. This way, you can build a
database of those prospects and begin proactively marketing to them.
Tip #8: Write articles for other e-newsletters.
Identify related but non-competing businesses and submit articles for free publications in their e-
newsletters. These articles should focus on educating their specific customers with relevant and
useful information. Just make sure your article includes a link to your website. This is a highly
effective way to access another company's existing database and make your own website visible
to another business's customers.
©2010 Premier Marketing Resources. All rights reserved. 4

5. Ten Essential Tips for Generating More Leads, Sales and Profit From Your Website
Tip #9: Partner with other businesses and link to each other’s websites.
Identify related but non-competing businesses and begin referring customers to one another.
Begin by making a list of those businesses, and then contact them and form mutually beneficial
partnerships. Also, include a resource page on your website in which you can link to your
partners’ sites. And be sure they do the same to help you generate referrals and Web traffic, and
create additional in-bound links.
Tip #10: Submit your website URL to the major search engines.
Help the major search engines find your website by submitting your URL several times each year.
The process is simple and provides one more opportunity to improve your ranking, and it’s free.
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6. Ten Essential Tips for Generating More Leads, Sales and Profit From Your Website
About Premier Marketing Resources
Premier Marketing Resources LLC (PMR) is a full-service marketing and communications firm
that can help your businesses grow, become more profitable, and stand out from the competition.
PMR creates each piece of your communication plan so that it works together as a whole to
accomplish all of your communication goals. We learn your business and help you determine
your marketing goals. Our team of professionals excels at developing custom communication
plans that focus on acquiring, retaining and communicating effectively with your customers.
For more information about Premier Marketing Resources, visit our website.
Premier Marketing Resources is the parent company of the Newsletter Factory, visit their website
at www.nlf-pmr.com.
About the Author
Ken has more than 25 years of experience in the printing and publishing industry. His professional
experience is strengthened with senior leader positions in both Fortune 100 companies and privately
held enterprises. As the COO of several companies, Ken has successfully directed the global sales and
marketing efforts of each company. As a board member and consultant, Ken has successfully directed
the strategic planning of several businesses. Ken has a B.S. and M.B.A. in Marketing and is a
graduate of the Executive Program at Columbia University.
Premier Marketing Resources
1775 The Exchange
Suite 300
Atlanta, GA 30339
Web: www.pmr-nlf.com
Email: ken@pmr-nlf.com
©2010 Premier Marketing Resources. All rights reserved. 6