10. Thank you Do visit us at www.nextbee.com today ..
Editor's Notes
Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look at paid search engine marketing , the cost and timeframe required, along with the action plan, tips, and additional considerations for running your campaign.
Introduction to paid search engine marketing Paid search engine marketing is used to place ads on the search engine results pages, websites, blogs, indexes, and directories. It allows you to have a greater visibility for your websites, and build your brand and corporate recognition quickly.
Cost and timeframe Paid search engine marketing is available to advertisers with budgets of all sizes, since keywords are available on bids, their prices are determined by their popularity. Results can be seen almost immediately, but perfecting a paid search engine marketing campaign will take some time.
Action plan Understanding which words generate the most traffic, and then picking those which are economically viable for your budget will help get a campaign off the ground. A number of useful are available which allow users to track the success and the metrics of each campaign. With these tools you can also track traffic patterns, analyze email response rates, and sales information.
Tips Optimizing your website, and in particular your landing page, can help your return on investment by keeping visitors on your site longer. Knowing your demographics will allow you to further narrow down your target audience.
Additional considerations Joining NextBee’s affiliate programs is another great way to spread the word about your products and company.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
![[object Object],[object Object],© Next Bee LLC - Visit us at NextBee.com](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)