This is the third in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.isobar.com
www.aemedia.com
ICT role in 21st century education and its challenges
Next Generation Media Quarterly - April 2010
1. 1
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2. …
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3. The Next generation is…
- technology transforming
media
- Content accessible anywhere
- people in control
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4. Next
Generation
People
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5. 71% of American 8-18 year olds have a TV in Next
Generation
People
their bedroom
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6. Next
US Teens text ten times an hour
Generation
People
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7. The average age for US
kids to first acquire Next
Generation
People
digital content is seven
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8. The typical social gamer is a 43 year old Next
Generation
People
woman
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9. 25% of UK online shoppers are willing to spend Next
Generation
People
£1,000 or more in a single transaction
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11. >100m people access Facebook through Next
Generation
Mobile
mobile
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12. 45 of every 100 mobile internet minutes in the Next
Generation
Mobile
UK are spent on Facebook
http://www.flickr.com/photos/11431482@N00/286961074/
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13. Mobile payments through Paypal grew Next
Generation
Mobile
nearly sixfold in 2009
http://www.flickr.com/photos/11431482@N00/286961074/
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14. Next
M&S sell school nametapes through SMS
Generation
Mobile
http://www.flickr.com/photos/11431482@N00/286961074/
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15. Next
Dockers used Shazam in their latest campaign
Generation
Mobile
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16. Next
Generation
Mobile
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17. Next
An estimated 205m TV sets were sold in 2009
Generation
Technology
http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/
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18. 177,000 tweets were posted in the first Next
Generation
Technology
hour after the iPad announcement
http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/
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19. 300,000 iPads were sold in the US on the day Next
Generation
Technology
of release
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20. Skype has 12% of all international calling
Next
Generation
Technology
minutes
http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/
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21. Next
Memory size compared
Generation
Technology
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22. Next
Generation
Content
Next Generation
Content
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23. Super Bowl XLIV was the most watched Next
Generation
Content
TV programme ever in America
http://www.flickr.com/photos/brandonshigeta/527508764/sizes/l/
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24. CBS sold out online ad inventory for this Next
Generation
Content
year’s March Madness Basketball
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25. Lady Gaga’s ‘Telephone’ music video is heavy on Next
Generation
Content
product placement
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26. Pepsi’s Refresh Everything site gives Next
Generation
Content
funding to community projects
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27. Chatroulette was created for fun by a 17
Next
Generation
Content
year old
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28. Only 17% of top 100 videos on YT are User Next
Generation
Content
Generated
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29. Next
Fourwhere
Generation
= Foursquare + Google Maps Content
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30. Next
Fiverr is like Etsy, but for services
Generation
Content
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31. Next
Generation
Content
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32. Time spent on social media sites globally Next
Generation
Social Media
rose 82% in 2009
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33. There were moretweets per day in January Next
Generation
Social Media
2010 than in all of September 2008
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34. Twitter’s new Promoted Tweets are ads from Next
Generation
Social Media
companies that appear in search results
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35. But beware sharing your location on sites
Next
Generation
Social Media
like Foursquare
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36. Next
Generation
Content
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37. Over $5m was raised for Haiti disaster relief Next
Generation
Effectiveness
in less than 24 hours through SMS
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38. Players of Zynga’s social games donated $1.5m to Next
Generation
Effectiveness
Haiti disaster relief in 5 days
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39. TV ads in aid of Haiti in the Olympic opening Next
Generation
Effectiveness
ceremony led to an increase in Searches
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40. The YouTube video David After Dentist has Next
Generation
Effectiveness
generated >$30k for his family
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41. 690m Valentines gifts were given this year Next
Generation
Effectiveness
on Farmville
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42. Benetton’s global online model casting Next
Generation
Effectiveness
had over 65,000 entries
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43. Next
Sony sell >£1m worth of Vaios through twitter
Generation
Effectiveness
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44. Next
Generation
Effectiveness
@
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