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    Property of Aegis Media. All rights reserved.
…


                      Produced by
2
        Property of Aegis Media. All rights reserved.
The Next generation is…
    - technology transforming
    media
    - Content accessible anywhere
    - people in control


                                         Produced by
3
                           Property of Aegis Media. All rights reserved.
Next
                             Generation
                               People




Property of Aegis Media. All rights reserved.
80% of Americans use the internet, and each                              Next
                                                                        Generation
                                                                          People
    spends an average of 13 hours a week online




                                                         Produced by
5
                                           Property of Aegis Media. All rights reserved.
Next

    72% of mums in the UK are on Facebook
                                                                         Generation
                                                                           People




                                                          Produced by
6
                                            Property of Aegis Media. All rights reserved.
>70% of European kids aged 8-14 said that                                   Next
                                                                          Generation
                                                                            People
    gaming is their most common use of the internet




                                                           Produced by
7
                                             Property of Aegis Media. All rights reserved.
share
    One in Five teenagers in the US                                        Next

    passwords as a way to build trust and
                                                                     Generation
                                                                       People

    foster romance




                                                      Produced by
8
                                        Property of Aegis Media. All rights reserved.
Property of Aegis Media. All rights reserved.
Morgan Stanley’s brilliant presentation on the
                                                                                Next
                                                                          Generation
                                                                           Mobile
     state of the internet




                                                           Produced by
10
                                             Property of Aegis Media. All rights reserved.
Google’s acquisition of AdMob shows that
                                                                                   Next
                                                                             Generation
                                                                              Mobile
     mobile media has arrived




                                                              Produced by
11
                                                Property of Aegis Media. All rights reserved.
Next

     Only 20% of iPhone apps are actively used
                                                                              Generation
                                                                               Mobile




                                                               Produced by
12
                                                 Property of Aegis Media. All rights reserved.
Google launches Goggles - picture-based search
                                                                                Next
                                                                          Generation
                                                                           Mobile
     from a mobile phone




                                                           Produced by
13
                                             Property of Aegis Media. All rights reserved.
Local venues start to market through                                      Next
                                                                         Generation
                                                                          Mobile
     Foursquare




                                                          Produced by
14
                                            Property of Aegis Media. All rights reserved.
Brightkite launches Augmented Reality
                                                                                Next
                                                                          Generation
                                                                           Mobile
     advertising




                                                           Produced by
15
                                             Property of Aegis Media. All rights reserved.
Next
                             Generation
                              Mobile




Property of Aegis Media. All rights reserved.
Amazon’s Kindle finally goes on sale outside
                                                                                  Next
                                                                            Generation
                                                                       Technology
     the US




                                                             Produced by
17
                                               Property of Aegis Media. All rights reserved.
Next

     Google Wave launches –to general bafflement
                                                                         Generation
                                                                    Technology




                                                          Produced by
18
                                            Property of Aegis Media. All rights reserved.
Each school child in Uruguay is to be given a                                Next
                                                                            Generation
                                                                       Technology
     laptop




                                                             Produced by
19
                                               Property of Aegis Media. All rights reserved.
Access to broadband is to become a legal   right                               Next
                                                                              Generation
                                                                         Technology
     in Finland




                                                               Produced by
20
                                                 Property of Aegis Media. All rights reserved.
Next
                                               Generation
                                              Content




Next Generation
Content




                  Property of Aegis Media. All rights reserved.
40% of music sales in the US in 2009 were                                  Next
                                                                          Generation
                                                                         Content
     digital downloads




                                                           Produced by
22
                                             Property of Aegis Media. All rights reserved.
Modern Warfare 2 sold 4.7 million copies in
                                                                                Next
                                                                          Generation
                                                                         Content
     the first day in the US and UK alone




                                                           Produced by
23
                                             Property of Aegis Media. All rights reserved.
Apple bought music streaming site Lala
                                                                                 Next
                                                                           Generation
                                                                          Content




                                                            Produced by
24
                                              Property of Aegis Media. All rights reserved.
YouTube served 10 million live streams
                                                                          Next
                                                                    Generation
                                                                   Content
     of U2’s gig in Pasadena




                                                     Produced by
25
                                       Property of Aegis Media. All rights reserved.
Nokia Signpost in London controlled by Ovi
                                                                              Next
                                                                        Generation
                                                                       Content
     users




                                                         Produced by
26
                                           Property of Aegis Media. All rights reserved.
Spanish football fans give   blood for their
                                                                                  Next
                                                                            Generation
                                                                           Content
     team




                                                             Produced by
27
                                               Property of Aegis Media. All rights reserved.
Design and build your own   Lego Valentine’s                                Next
                                                                           Generation
                                                                          Content
     Day card




                                                            Produced by
28
                                              Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Next

     Social network usage grows in China
                                                                        Generation
                                                                 Social Media




                                                         Produced by
30
                                           Property of Aegis Media. All rights reserved.
Next

     Nike turned twitter red for World Aids Day
                                                                           Generation
                                                                    Social Media




                                                            Produced by
31
                                              Property of Aegis Media. All rights reserved.
Next

     Around 25   million tweets are posted each day
                                                                           Generation
                                                                    Social Media




                                                            Produced by
32
                                              Property of Aegis Media. All rights reserved.
Nearly 2m logged into Facebook through Xbox
                                                                               Next
                                                                         Generation
                                                                  Social Media
     Live in the first week




                                                          Produced by
33
                                            Property of Aegis Media. All rights reserved.
It’s much quicker to share on twitter than on
                                                                                  Next
                                                                            Generation
                                                                     Social Media
     Facebook




                                                             Produced by
34
                                               Property of Aegis Media. All rights reserved.
Next
                             Generation
                            Content




Property of Aegis Media. All rights reserved.
Facebook claim that ads on their site can be
                                                                                  Next
                                                                            Generation
                                                                      Effectiveness

     more effective than on Google




                                                             Produced by
36
                                               Property of Aegis Media. All rights reserved.
Pizza Hut generated $1m in orders in 3
                                                                             Next
                                                                       Generation
                                                                 Effectiveness
     months from their mobile apps




                                                        Produced by
37
                                          Property of Aegis Media. All rights reserved.
Ebay sold 1.5m items through their mobile app
                                                                                Next
                                                                          Generation
                                                                    Effectiveness
     over Christmas 2009




                                                           Produced by
38
                                             Property of Aegis Media. All rights reserved.
Paranormal Activity found its audience                                 Next
                                                                      Generation
                                                                Effectiveness

     though the gig booking site Eventful




                                                       Produced by
39
                                         Property of Aegis Media. All rights reserved.
New Moon’s Success was predicted by analysing                               Next
                                                                           Generation
                                                                     Effectiveness

     twitter buzz




                                                            Produced by
40
                                              Property of Aegis Media. All rights reserved.
Next
                                 Generation
                           Effectiveness




@




                  Produced by

    Property of Aegis Media. All rights reserved.

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Next Generation Media Quarterly - January 2010

  • 1. 1 Property of Aegis Media. All rights reserved.
  • 2. Produced by 2 Property of Aegis Media. All rights reserved.
  • 3. The Next generation is… - technology transforming media - Content accessible anywhere - people in control Produced by 3 Property of Aegis Media. All rights reserved.
  • 4. Next Generation People Property of Aegis Media. All rights reserved.
  • 5. 80% of Americans use the internet, and each Next Generation People spends an average of 13 hours a week online Produced by 5 Property of Aegis Media. All rights reserved.
  • 6. Next 72% of mums in the UK are on Facebook Generation People Produced by 6 Property of Aegis Media. All rights reserved.
  • 7. >70% of European kids aged 8-14 said that Next Generation People gaming is their most common use of the internet Produced by 7 Property of Aegis Media. All rights reserved.
  • 8. share One in Five teenagers in the US Next passwords as a way to build trust and Generation People foster romance Produced by 8 Property of Aegis Media. All rights reserved.
  • 9. Property of Aegis Media. All rights reserved.
  • 10. Morgan Stanley’s brilliant presentation on the Next Generation Mobile state of the internet Produced by 10 Property of Aegis Media. All rights reserved.
  • 11. Google’s acquisition of AdMob shows that Next Generation Mobile mobile media has arrived Produced by 11 Property of Aegis Media. All rights reserved.
  • 12. Next Only 20% of iPhone apps are actively used Generation Mobile Produced by 12 Property of Aegis Media. All rights reserved.
  • 13. Google launches Goggles - picture-based search Next Generation Mobile from a mobile phone Produced by 13 Property of Aegis Media. All rights reserved.
  • 14. Local venues start to market through Next Generation Mobile Foursquare Produced by 14 Property of Aegis Media. All rights reserved.
  • 15. Brightkite launches Augmented Reality Next Generation Mobile advertising Produced by 15 Property of Aegis Media. All rights reserved.
  • 16. Next Generation Mobile Property of Aegis Media. All rights reserved.
  • 17. Amazon’s Kindle finally goes on sale outside Next Generation Technology the US Produced by 17 Property of Aegis Media. All rights reserved.
  • 18. Next Google Wave launches –to general bafflement Generation Technology Produced by 18 Property of Aegis Media. All rights reserved.
  • 19. Each school child in Uruguay is to be given a Next Generation Technology laptop Produced by 19 Property of Aegis Media. All rights reserved.
  • 20. Access to broadband is to become a legal right Next Generation Technology in Finland Produced by 20 Property of Aegis Media. All rights reserved.
  • 21. Next Generation Content Next Generation Content Property of Aegis Media. All rights reserved.
  • 22. 40% of music sales in the US in 2009 were Next Generation Content digital downloads Produced by 22 Property of Aegis Media. All rights reserved.
  • 23. Modern Warfare 2 sold 4.7 million copies in Next Generation Content the first day in the US and UK alone Produced by 23 Property of Aegis Media. All rights reserved.
  • 24. Apple bought music streaming site Lala Next Generation Content Produced by 24 Property of Aegis Media. All rights reserved.
  • 25. YouTube served 10 million live streams Next Generation Content of U2’s gig in Pasadena Produced by 25 Property of Aegis Media. All rights reserved.
  • 26. Nokia Signpost in London controlled by Ovi Next Generation Content users Produced by 26 Property of Aegis Media. All rights reserved.
  • 27. Spanish football fans give blood for their Next Generation Content team Produced by 27 Property of Aegis Media. All rights reserved.
  • 28. Design and build your own Lego Valentine’s Next Generation Content Day card Produced by 28 Property of Aegis Media. All rights reserved.
  • 29. Next Generation Content Property of Aegis Media. All rights reserved.
  • 30. Next Social network usage grows in China Generation Social Media Produced by 30 Property of Aegis Media. All rights reserved.
  • 31. Next Nike turned twitter red for World Aids Day Generation Social Media Produced by 31 Property of Aegis Media. All rights reserved.
  • 32. Next Around 25 million tweets are posted each day Generation Social Media Produced by 32 Property of Aegis Media. All rights reserved.
  • 33. Nearly 2m logged into Facebook through Xbox Next Generation Social Media Live in the first week Produced by 33 Property of Aegis Media. All rights reserved.
  • 34. It’s much quicker to share on twitter than on Next Generation Social Media Facebook Produced by 34 Property of Aegis Media. All rights reserved.
  • 35. Next Generation Content Property of Aegis Media. All rights reserved.
  • 36. Facebook claim that ads on their site can be Next Generation Effectiveness more effective than on Google Produced by 36 Property of Aegis Media. All rights reserved.
  • 37. Pizza Hut generated $1m in orders in 3 Next Generation Effectiveness months from their mobile apps Produced by 37 Property of Aegis Media. All rights reserved.
  • 38. Ebay sold 1.5m items through their mobile app Next Generation Effectiveness over Christmas 2009 Produced by 38 Property of Aegis Media. All rights reserved.
  • 39. Paranormal Activity found its audience Next Generation Effectiveness though the gig booking site Eventful Produced by 39 Property of Aegis Media. All rights reserved.
  • 40. New Moon’s Success was predicted by analysing Next Generation Effectiveness twitter buzz Produced by 40 Property of Aegis Media. All rights reserved.
  • 41. Next Generation Effectiveness @ Produced by Property of Aegis Media. All rights reserved.