Soumettre la recherche
Mettre en ligne
Tablet Video Advertising Trends and Future
•
Télécharger en tant que PPTX, PDF
•
0 j'aime
•
654 vues
Titre amélioré par l'IA
NextVision Media
Suivre
Technologie
Signaler
Partager
Signaler
Partager
1 sur 31
Télécharger maintenant
Recommandé
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...
Digiday
120907 presentationstom pub
120907 presentationstom pub
Taichi Furuhashi
Four Rules for Dealing with a Digital Reality
Four Rules for Dealing with a Digital Reality
Jeff Lippold
Foundations Considered Useful
Foundations Considered Useful
Mike Milinkovich
Naoki Yamamoto
Naoki Yamamoto
Colombia3.0
The Era of Unthethered TV
The Era of Unthethered TV
iMedia Connection
Civil rights (1)
Civil rights (1)
kellycrowell
The Future of Tablets New Orleans - Lisa Abramson mobile video case study
The Future of Tablets New Orleans - Lisa Abramson mobile video case study
NextVision Media
Recommandé
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...
DPS: Adap.tv Presents: Private Video Marketplaces – The New Gateway to Ad Bud...
Digiday
120907 presentationstom pub
120907 presentationstom pub
Taichi Furuhashi
Four Rules for Dealing with a Digital Reality
Four Rules for Dealing with a Digital Reality
Jeff Lippold
Foundations Considered Useful
Foundations Considered Useful
Mike Milinkovich
Naoki Yamamoto
Naoki Yamamoto
Colombia3.0
The Era of Unthethered TV
The Era of Unthethered TV
iMedia Connection
Civil rights (1)
Civil rights (1)
kellycrowell
The Future of Tablets New Orleans - Lisa Abramson mobile video case study
The Future of Tablets New Orleans - Lisa Abramson mobile video case study
NextVision Media
Japan gaming
Japan gaming
Andy Hall
Mobile Gaming for South East Asia
Mobile Gaming for South East Asia
Alvin Yap
Fallon Brainfood: The Mobile 10
Fallon Brainfood: The Mobile 10
Aki Spicer
Distimo report July 2010
Distimo report July 2010
weichengwendao
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Vivastream
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Vivastream
Shift Your Game: Mobile, Social, Gaming!
Shift Your Game: Mobile, Social, Gaming!
Vivastream
Grapple Company 111210
Grapple Company 111210
ludonlee
Peter Warman (Newzoo) @ CMC Game in the City
Peter Warman (Newzoo) @ CMC Game in the City
Media Perspectives
User Experience of Television
User Experience of Television
NYCUXPA
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Sociality Rocks!
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Sociality Rocks!
Game industry finland_2013
Game industry finland_2013
Visa Järvinen
20 Truths About the Future of TV
20 Truths About the Future of TV
John Keehler
Games (r)evolution - Lessons from gaming platform past
Games (r)evolution - Lessons from gaming platform past
Sebastien de Halleux
Gmicsv 2012 oct
Gmicsv 2012 oct
Bess Ho
The On-going Convergence of Interactive Gambling and Social Gaming
The On-going Convergence of Interactive Gambling and Social Gaming
Gerald Tan
what's Difint?!
what's Difint?!
Difint LLC
Distimo report september 2010
Distimo report september 2010
Danny Oosterveer
[GAMENEXT] yodo1, Mobilize Your Games in China
[GAMENEXT] yodo1, Mobilize Your Games in China
GAMENEXT Works
The Future of Tablets New Orleans - Copia Interactive
The Future of Tablets New Orleans - Copia Interactive
NextVision Media
The Future of Tablets New Orleans- Doug Feldman
The Future of Tablets New Orleans- Doug Feldman
NextVision Media
Contenu connexe
Similaire à Tablet Video Advertising Trends and Future
Japan gaming
Japan gaming
Andy Hall
Mobile Gaming for South East Asia
Mobile Gaming for South East Asia
Alvin Yap
Fallon Brainfood: The Mobile 10
Fallon Brainfood: The Mobile 10
Aki Spicer
Distimo report July 2010
Distimo report July 2010
weichengwendao
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Vivastream
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Vivastream
Shift Your Game: Mobile, Social, Gaming!
Shift Your Game: Mobile, Social, Gaming!
Vivastream
Grapple Company 111210
Grapple Company 111210
ludonlee
Peter Warman (Newzoo) @ CMC Game in the City
Peter Warman (Newzoo) @ CMC Game in the City
Media Perspectives
User Experience of Television
User Experience of Television
NYCUXPA
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Sociality Rocks!
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Sociality Rocks!
Game industry finland_2013
Game industry finland_2013
Visa Järvinen
20 Truths About the Future of TV
20 Truths About the Future of TV
John Keehler
Games (r)evolution - Lessons from gaming platform past
Games (r)evolution - Lessons from gaming platform past
Sebastien de Halleux
Gmicsv 2012 oct
Gmicsv 2012 oct
Bess Ho
The On-going Convergence of Interactive Gambling and Social Gaming
The On-going Convergence of Interactive Gambling and Social Gaming
Gerald Tan
what's Difint?!
what's Difint?!
Difint LLC
Distimo report september 2010
Distimo report september 2010
Danny Oosterveer
[GAMENEXT] yodo1, Mobilize Your Games in China
[GAMENEXT] yodo1, Mobilize Your Games in China
GAMENEXT Works
Similaire à Tablet Video Advertising Trends and Future
(20)
Japan gaming
Japan gaming
Mobile Gaming for South East Asia
Mobile Gaming for South East Asia
Fallon Brainfood: The Mobile 10
Fallon Brainfood: The Mobile 10
Distimo report July 2010
Distimo report July 2010
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Shift Your Game Mobile, Social, Gaming!
Shift Your Game: Mobile, Social, Gaming!
Shift Your Game: Mobile, Social, Gaming!
Grapple Company 111210
Grapple Company 111210
Peter Warman (Newzoo) @ CMC Game in the City
Peter Warman (Newzoo) @ CMC Game in the City
User Experience of Television
User Experience of Television
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Why mobile social games need a platform now morethan ever - Eros Resmini - Op...
Game industry finland_2013
Game industry finland_2013
20 Truths About the Future of TV
20 Truths About the Future of TV
Games (r)evolution - Lessons from gaming platform past
Games (r)evolution - Lessons from gaming platform past
Gmicsv 2012 oct
Gmicsv 2012 oct
The On-going Convergence of Interactive Gambling and Social Gaming
The On-going Convergence of Interactive Gambling and Social Gaming
what's Difint?!
what's Difint?!
Distimo report september 2010
Distimo report september 2010
[GAMENEXT] yodo1, Mobilize Your Games in China
[GAMENEXT] yodo1, Mobilize Your Games in China
Plus de NextVision Media
The Future of Tablets New Orleans - Copia Interactive
The Future of Tablets New Orleans - Copia Interactive
NextVision Media
The Future of Tablets New Orleans- Doug Feldman
The Future of Tablets New Orleans- Doug Feldman
NextVision Media
The Future of Tablets New Orleans -Healthcare and Tablets - SoftClouds
The Future of Tablets New Orleans -Healthcare and Tablets - SoftClouds
NextVision Media
Mobile Web and Apps World New Orleans Session 10 Patricia Poss Federal Trade ...
Mobile Web and Apps World New Orleans Session 10 Patricia Poss Federal Trade ...
NextVision Media
Mobile Web and Apps World New Orleans- Session 9 Vordel Mobile APIManagement
Mobile Web and Apps World New Orleans- Session 9 Vordel Mobile APIManagement
NextVision Media
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...
NextVision Media
Mobile Web and Apps World New Orleans Session 3 lessons learned from multiple...
Mobile Web and Apps World New Orleans Session 3 lessons learned from multiple...
NextVision Media
Mobile Web and Apps World New Orleans Session 1 state of the wireless industry
Mobile Web and Apps World New Orleans Session 1 state of the wireless industry
NextVision Media
Plus de NextVision Media
(8)
The Future of Tablets New Orleans - Copia Interactive
The Future of Tablets New Orleans - Copia Interactive
The Future of Tablets New Orleans- Doug Feldman
The Future of Tablets New Orleans- Doug Feldman
The Future of Tablets New Orleans -Healthcare and Tablets - SoftClouds
The Future of Tablets New Orleans -Healthcare and Tablets - SoftClouds
Mobile Web and Apps World New Orleans Session 10 Patricia Poss Federal Trade ...
Mobile Web and Apps World New Orleans Session 10 Patricia Poss Federal Trade ...
Mobile Web and Apps World New Orleans- Session 9 Vordel Mobile APIManagement
Mobile Web and Apps World New Orleans- Session 9 Vordel Mobile APIManagement
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...
Mobile Web and Apps World New Orleans Session 6 the device, mobile applicatio...
Mobile Web and Apps World New Orleans Session 3 lessons learned from multiple...
Mobile Web and Apps World New Orleans Session 3 lessons learned from multiple...
Mobile Web and Apps World New Orleans Session 1 state of the wireless industry
Mobile Web and Apps World New Orleans Session 1 state of the wireless industry
Dernier
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
Curtis Poe
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
LoriGlavin3
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
Slibray Presentation
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
Pixlogix Infotech
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
Mattias Andersson
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
Fwdays
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Sergiu Bodiu
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
LoriGlavin3
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
BookNet Canada
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
NavinnSomaal
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
Alfredo García Lavilla
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
Hervé Boutemy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
2toLead Limited
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
Addepto
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
Fwdays
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
Dernier
(20)
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
Are Multi-Cloud and Serverless Good or Bad?
Are Multi-Cloud and Serverless Good or Bad?
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Tablet Video Advertising Trends and Future
1.
Tablet Video Advertising The
Future of Tablets, CTIA May 8, 2012 John Fletcher Senior Analyst 1
2.
Outline
Perspective iPad video app trends Checking in with Social TV (Second Screen) Mobile video ad targeting, formats and metrics User experience © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 2
3.
Perspective, U.S. Advertising
Revenue Total Advertising Internet Advertising Mobile Advertising $2.4 bil. $31.0 bil. $218.1 bil. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 3
4.
Perspective: Tablet Timeline
196 B.C. 1980s-1990s 2001 2010 2011 © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 4
5.
Perspective: U.S. Tablet
Users ~ One in ten Americans owns a tablet Early Adopters © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 5
6.
Perspective: Mobile Video
Subscriptions Wha' Appened? (000) 125,000 Smartphone users 100,000 Tablet users Wireless operator 75,000 mobile video subs* 50,000 25,000 0 2007 2008 2009 2010 2011 Note: U.S. subs. *Includes only users paying additionally each month for a carrier-branded mobile video subscription service. Excludes subscribers of bundled access data services that include access to mobile video but that users do not access. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 6
7.
Perspective: Ironic
Wireless Data Traffic Feb. 2012, Bytemobile All Other Video 50% 50% © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 7
8.
Perspective: Culprits Leading Mobile
Video Bandwidth Hogs: YouTube Netflix Hulu Plus Amazon Prime Inst. Vid. Crackle Vevo Slingbox DTC: HTML websites Other OTT Eventually TV Everywhere © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 8
9.
App Trends
Average app Prices iPad video app trends © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 9
10.
App Trends: App
Prices Average iPhone App Prices Average iPad App Prices $3.00 $4.60 $4.40 $2.50 $4.20 $2.00 $4.00 $1.50 $3.80 $1.00 $3.60 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 2009 2010 2011 © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 10
11.
App Trends: Caution,
Eye Charts Ahead © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 11
12.
Top Grossing Hollywood
iPad Apps, Q1 2012 Weekly Rank Content Producer App(s) Instances Genre(s) in Top 100 Walt Disney (Disney Publishing Where's My Water? (12) ($.99), Hidden Objects: Gardens of Entertainment, 1 17 Worldwide Applications) Time (5) (Free) Games Capcom Interactive, Peyo, 2 Smurfs' Village (Free) 13 Games Lafig Belgium News Corp. (Fox Mobile, Rovio, Angry Birds Rio HD (13) ($2.99) 13 Games NYP Holdings) Team Umizoomi Math: Zoom into Numbers HD (12) ($6.99), Education, Books, Viacom (MTV Networks) 13 SpongeBob's Super Bouncy Fun Time HD ($3.99) Games Peanuts Worldwide, CE Europe, 5 Snoopy’s Street Fair (Free) 12 Games Beeline Interactive Sling Media SlingPlayer for iPad ($29.99) 12 Entertainment 7 National Geographic Society National Geographic Magazine (Free) 11 Reference, Books 8 Pandora Media Pandora (Free) 6 Music Major League Baseball 9 MLB.com At Bat (Free) 4 Sports Advanced Media Midway Arcade (2) ($.99), Batman Arkham City Lockdown Warner Bros. Entertainment 4 Games ($2.99), LEGO Harry Potter: Years 1-4 ($2.99) 11 Sony Pictures Television Wheel of Fortune HD ($4.99) 3 Games Turner Broadcasting System 12 NCAA® March Madness Live (Free) 2 Games (Cartoon Network) Dr. Seuss Enterprises 13 The Lorax - Dr. Seuss ($.99) 1 Books (Oceanhouse Media) Python (Monty) Pictures Ltd. Monty Python: The Holy Book of Days ($4.99) 1 Entertainment (Melcher Media) Television Food Network Food Network In the Kitchen ($1.99) 1 Lifestyle THQ, World Wrestling Entmnt. WrestleFest HD ($3.99) 1 Games Source: SNL Kagan analysis of Apple iTunes data. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 12
13.
Hollywood Paid iPad
Leaders, Q1 2012 Weekly Rank Content Producer App(s) Instances in Genre(s) Top 100 Team Umizoomi Math: Zoom into Numbers HD (13), Dora’s Skywriting ABC’s (9), Monkey Education, 1 Viacom (MTV Networks, Nickelodeon) Quest: Thunderbow HD (3), Dora's Enchanted Forest Adventures (HD) (2), SpongeBob's 28 Books, Games Super Bouncy Fun Time HD Scribblenauts Remix (13), Midway Arcade (3), LEGO Harry Potter: Years 1-4 (3), Batman 2 Warner Bros. Entertainment 21 Games Arkham City Lockdown (2) Public Broadcasting Service (Sesame Workshop Elmo Loves ABCs for iPad (10), SUPER WHY! for iPad (7), The Monster at the End of This 3 19 Games Apps, PBS Kids) Book...starring Grover!, Another Monster at the End of This Book...Starring Grover & Elmo! Walt Disney (Disney Publishing Worldwide Where's My Water? (13), The Lion King: Timon's Tale (2), Puffle Launch, Toy Story 3: Entertainment, 4 17 Applications) Operation Camouflage Games DreamWorks Animation LLC (FrogDogMedia, 5 Fruit Ninja: Puss in Boots HD (13) 13 Games, Books zuuka, Halfbrick Studios) News Corp (Fox mobile, Rovio, NYP Holdings) Angry Birds Rio HD (13) 13 Games Skyfire Labs Skyfire Web Browser for iPad 13 Utilities TuneIn TuneIn Radio Pro 13 Music The Lorax (3), Green Eggs and Ham - Dr. Seuss (2), The Cat in the Hat - Dr. Seuss, Oh, the 9 Dr. Seuss Enterprises (Oceanhouse Media) 7 Books Places You'll Go! - Dr. Seuss Food Network In the Kitchen (5), In the Kitchen: Food Network Recipes, Chefs, Cooking Tools Television Food Network 7 Lifestyle and Shopping Lists (2) 11 CBS (CBS Mobile, CBS Interactive) 60 Minutes for iPad (3) 3 News National Geographic Society World Atlas HD (2), Weird But True 3 Reference, Bks. Turner Broadcasting System (Cartoon Network) Regular Show - Nightmare-athon (2), Robot Unicorn Attack 3 Games 14 Lucasfilm Star Wars Pit Droids 2 Games NBC Universal (Universal Studios, Chillingo, Law & Order: Legacies, Woody Woodpecker 2 Games Walter Lantz Productions) Python (Monty) Pictures Limited (Melcher Media) Monty Python: The Holy Book of Days (2) 2 Entertainment 17 Alicia Rivoli FreeTV HD - Unlimited 1 News Callaway Digital Arts Thomas & Friends: Engine Activities 1 Games EPLAYWORKS AVPlayerHD 1 Entertainment Marvel Entertainment (Gameloft) Iron Man 2 for iPad 1 Games Paramount Pictures (Gameloft) The Adventures of Tintin™ - The Game 1 Games Scripps Networks (The Travel Channel) Travel Channel Layover Guide with Anthony Bourdain 1 Travel Sony Pictures Television Wheel of Fortune HD (13), JEOPARDY! HD 1 Games THQ (THQ Wireless, Inc.) WrestleFest HD 1 Games Source: SNL Kagan analysis of Apple iTunes data. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 13
14.
Hollywood Free iPad
Leaders, Q1 2012 Weekly Rank Content Producer App(s) Instances in Genre(s) Top 100 ABC Player (13), Where's My Water? Free (13), WatchESPN (6), Hidden Objects: Walt Disney (ABC Digital, ESPN, Disney Publishing Entertainment, 1 Gardens of Time (5), ABC Family (4), Oscars (4), ScoreCenter XL (4), Disneyland 54 Worldwise Applications) Games, Travel Explorer (2), Disney Mobile Magic, Cars 2 AppMATes, Motorcity: Drive Time Warner (Warner Brothers Entertainment, Turner, News, 2 CNN App for iPad (12), HBO GO (8), Happy Feet Two: The Penguin App 21 CNN, HBO, Time Inc.) Entertainment 3 News Corp. (Fox News Digital, Rovio) Angry Birds Rio HD Free (13), FOX News for iPad (2) 15 Games, News 4 Hulu Hulu Plus 13 Entertainment Netflix Netflix 13 Entertainment Pandora Radio Pandora 13 Music The Weather Channel Interactive The Weather Channel Max for iPad 13 Weather 8 Clear Channel Broadcasting iheartradio for iPad 12 Music 9 Comcast (Comcast Interactive Media) XFINITY TV 9 Entertainment Entertainment, 10 NBC Universal (MSNBC Interactive News) NBC (7), Jaws™ Revenge 8 Games, News National Geographic Magazine (4), National Geographic Traveler Magazine (2), News, Education, 11 National Geographic Society 7 National Geographic Explorer Travel 12 CBS (CBS Mobile, CBS Interactive, Showtime Networks) GRAMMY Live, Showtime Anytime, CBS Sports for iPad 3 Entmnt., Sports Lafig Belgium / Capcom Smurfs' Village 3 Games Public Broadcasting Service PBS for iPad 3 Entertainment 15 IMDb.com, IMDb Movies & TV 2 Entertainment VEVO LLC VEVO HD 2 Music Shazam Shazam for iPad 2 Music Smithsonian Networks Smithsonian Channel for iPad 2 Entertainment CBS / Time Warner The CW Network 2 Entertainment 20 Apple iTunes Movie Trailers 1 Entertainment BBC Worldwide Top Gear: Where's Stig? HD 1 Games Dr. Seuss Enterprises Dr. Seuss Band 1 Games Lions Gate Films Hunger Games: Girl on Fire 1 Games NPR NPR for iPad 1 News Our Film Festival Fandor Movies 1 Lifestyle Scripps Networks HGTV Color Guide 1 Lifestyle Spotify Spotify 1 Music Viacom (MTV Networks) Kids' Choice Awards 2012 1 Entertainment Source: SNL Kagan analysis of Apple iTunes data. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 14
15.
App Trends Pricing
Summary © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 15
16.
Checking in with
Social TV Apps What do tablets want to be when they grow up? TV Screens or PCs? Yes. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 16
17.
Checking in with
Social TV Apps Second Screen Start ups Launched Launched in before 2011 past year 28% 72% © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 17
18.
Checking in with
Social TV Apps GetGlue Active Users as a % of Total U.S. Pop 1% 99% © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 18
19.
Checking in with
Social TV Apps Viggle app offers product discounts for “checking in” to TV programs. Also for watching mobile video ads on the app. 250K Monthly Active Users Average app session is 89 minutes. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 19
20.
Checking in with
Social TV Apps Apps “hear” TV programming and allow users to dig deeper into ads or programming via Tablet and Smartphone apps. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 20
21.
Mobile Video Ad
Formats, Targeting & Metrics Long term Instant Branding and/or Interactivity © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 21
22.
Mobile Video Ad
Formats, Targeting & Metrics Mobile Video ad formats: Banners with embedded video Video ad mid-roll Video ad preceding content (Pre-roll / In-Stream) Video/banner hybrids Screen takeovers Banners Overlays Others TDB © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 22
23.
Mobile Video Ad
Formats, Targeting & Metrics Targeting is the No. 1 attribute of what advertisers are looking for on mobile (September 2011 Jumptap/Digiday survey). While operators protect their subscriber privacy, five targeting methods are possible without carrier consent. 1. Social-targeting: user logs into a service with Facebook UN and PW, publisher can scrape demographic details right from profile. 2. Content-based targeting matches an ad with a publisher's particular audience. 3. Carrier-based targeting. 4. Device-targeting: campaigns that run only on iOS, for instance. 5. Location-targeting: ranging from within 100 yards of a user to simply being within a certain zip code. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 23
24.
Mobile Video Ad
Formats, Targeting & Metrics Cost per Engagement (CPE), Click Through Rates (CTR), Cost Per Click (CPC), Cost per Thousand Impressions (CPM), Cost per Acquisition (CPA) ($) Mobile CPMs, US 100 80 Mobile Video* 60 Premium Display^ 40 20 0 2007 2008 2009 2010 2011 *Ranges from $10 to $50+ based on value of content, targeting criteria and audience. ^Many mobile ad networks average < $1 CPMs © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 24
25.
Mobile Video Ad
Formats, Targeting & Metrics No Standardized Measurement (Nielsen? Arbitron?) Post-campaign sales lift CTRs: On desktop a 1-2% banner CTR is fantastic What happens after the click through? CPE: normally under $.50 per engagement Mobile has lots of ACT © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 25
26.
User Experience
“I hate all advertising!” © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 26
27.
User Experience
Apps are easier than WAP, but we can do better. © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 27
28.
User Experience
Context Does a bad user experience with an ad have the reverse effect on that brand? © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 28
29.
User Experience
Lots of inventory, not many ads Opportunity to stick out at this early stage © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 29
30.
Conclusion
It’s early days Experiment Consumer experience Consumer experience Consumer experience © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 30
31.
We’ve just scratched
the surface John Fletcher Sr. Analyst SNL Kagan 831 622 3814 jfletcher@snl.com © 2012 SNL Kagan, a division of SNL Financial LC, estimates. All rights reserved. 31
Télécharger maintenant