The Connected Car- Are We There Yet? With connected services becoming standard in the majority of new cars, the connected car is no longer a thing of the future. Further, connected cars are now utilizing the cloud to extend the connected experience beyond the car to give users access to services from mobile phones and the web. New, innovative features provide drivers the ability to navigate to friends via social networking platforms, protect their vehicles from unauthorized use with the touch of a button on their smartphone, and access concierge services both in and out of their vehicle. Tom Taylor, VP Advanced Strategy– Hughes Telematics, Inc Jake Sigal, CEO Livio Radio

1. The Connected Car – Are We There Yet?
Mobile Web and Apps World Forum: May 7th, 2012
Hughes Telematics, Inc. Proprietary & Confidential
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2. The Connected Car – Are We There Yet?
 27 of 31 U.S. OEMs offer or have announced a telematics program; the
remaining 4 will likely announce in the next year – Strategy Analytics
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3. The Connected Car – Are We There Yet?
 27 of 31 U.S. OEMs offer or have announced a telematics program; the
remaining 4 will likely announce in the next year – Strategy Analytics
 Frost & Sullivan predicts all cars sold in North America will be connected by
2016-2017
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4. The Connected Car – Are We There Yet?
 Everyone wants connectivity, but some of us want it more than others
 Gartner Research suggests in-vehicle technology/telematics is more
important than vehicle brand among Gen Y buyers
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5. The Evolution of Telematics
Vehicle Applications
(“App Store”)
EV Applications &
Connectivity
Mobile Apps &
Aftermarket
Tethered Solutions
Safety & Security
(embedded)
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6. Next Generation Telematics
 Voice applications going Hybrid
o Embedded voice for Cabin-centric features
o Cloud voice for more complex and conversational features
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7. Next Generation Telematics
 Personalization
o Vehicle applications (Facebook, Twitter, etc.) & content are
personal
o Vehicle ownership trends are changing (Zipcar)
o Telematics can follow the driver
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8. Next Generation Telematics
 Telematics will enable your connected lifestyle
o Seamless smartphone integration (voice, calendar, contacts,
applications, entertainment)
o Your Living Room entertainment extended to the rear seat
o Your vehicle is another node on your network (media hub, Wi-Fi
hotspot, MPERS)
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9. Benefits of a Connected Car
 Consumer benefits – Automatic software updates
o “Some of today’s vehicles run nearly 100 million lines of software code
on between 70 and 100 electronic control units (ECUs)… cars in the
near future may require two to three times that amount”
– Chuck Link; “Flash Forward,” SAE Auto Engineering, February 2011
 Society benefits
o Traffic probe data
o Remote emissions
 Manufacturer benefits
o Quality feedback
o Remote diagnostics
 Dealer benefits
o Maintenance alerts
o CRM
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