"JBoss Enterprise Middleware: Beneficios y propuesta de valor" ponencia de Consuelo Sánchez Fraile, Channel Manager de Red Hat, durante el evento "Evolución del dato al conocimiento" 22 de febrero de 2012 organizado por SiSVCorp

1. JBoss Enterprise Middleware: Beneficios y Propuesta de Valor Consuelo Sánchez Channel Account Manager Red Hat, Inc. 22 Febrero 2012

2. Introducción Corporativa

3. OPEN SOURCE LEADER The offering of Red Hat Enterprise Linux is fantastic, but what's more important is the company that stands behind it. — PARKER HARRIS, EVP Technology CEO JIM WHITEHURST #1 1993 1999 2002 2006 2008 2010 2011 FOUNDED IPO FIRST RELEASE OF ENTERPRISE LINUX ACQUIRED JBOSS RED HAT ENTERPRISE VIRTUALIZATION RELEASED JBOSS EAP 4.3 RELEASED MAKARA ACQUIRED POISED TO ACHIEVE $1 BILLION REVENUE GLUSTER ACQUIRED JOINS S&P 500 CLOUD FORMS & OPENSHIFT RELEASED

4. WHAT WE DO Red Hat Consulting’s local experience backed by Enlogit, a Czech Republic Red Hat Premier Partner, gave us peace of mind during roll out. — PAVEL BARTOS, Lead Analyst, GE Money Bank We offer a range of mission-critical software and services covering: HOW WE DO IT. THE BENEFITS. We develop everything using an OPEN SOURCE model. Shared development reduces costs & accelerates innovation. Open collaboration offers products that genuinely meet customers' requirements. Better price & performance Better quality Faster technology innovation Alignment to your needs Flexibility CLOUD MIDDLEWARE OPERATING SYSTEM VIRTUALIZATION STORAGE

5. By running tests and executing numerous examples for specific teams, we were able to prove […] not only would the solution work, but it will perform better & at a fraction of the costs. — MICHAEL BLAKE, Director, Systems & Architecture COMPANY REVENUE FY 2003 – FY 2012 FY '04 FY '06 FY '08 FY '10 FY '12 0 50 100 150 200 250 300 80% MORE THAN FORTUNE 500 COMPANIES PRODUCTS & SOLUTIONS. BOOKINGS BY CHANNEL FY2011 GLOBAL REVENUE FY2011 of use

6. WIDE-RANGING EXPERIENCE Other Financial Government Tech & Media Telecom Logistics & Transportation Services Energy Healthcare Retail Manufacturing BREADTH ACROSS MULTIPLE VERTICALS GLOBALLY. STRENGTH IN MAJOR VERTICALS GLOBALLY. Based on deals greater than $100k from Q2 CY2011. … we needed a reliable, stable, supported version of Linux that we knew would be production-ready… we are very happy with our partnership with Red Hat. — TERRY TALLEY, CTO 12% 11% 9% 9%

7. INNOVATING & LEADING With Red Hat Enterprise Linux and JBoss Enterprise Middleware, we are able to experience the benefits of open source combined with the support and uptime that we require. — BEVERLY JAMISON, Senior Director of IT THE WORLD'S MOST INNOVATIVE GROWTH COMPANIES 2011 TOP TEN NEW AMERICA COMPANIES OCTOBER 2011 Forbes, Nov 2011 Investor's Business Daily, Oct 2011 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Concur Technologies Zardoya Otis Ctrip.com International LG Household & Health Care Cepheid Seattle Genetics Red Hat Siemens (India) ABB (India) Shandong Weigao Group Monotype Imaging Polaris Industries CommVault Systems LKQ Corp. Under Armour Buffalo Wild Wings Red Hat Jos. A. Bank Clothiers Tractor Supply Thoratec Source URL: http://ur1.ca/5mzfj Source URL: http://ur1.ca/5mzf6

8. OUR CUSTOMERS Over the years, we have seen time and again that Red Hat follows a more conscientious approach than others. — THOMAS VON STEIGER, Systems Engineer, Swisscom IT Services The largest global exchange on the planet. The largest global distribution system in the world. International hotel group. A leading enterprise cloud computing vendor.

10. WHAT THE ANALYSTS SAY We handle up to 32,000 transactions/second… Red Hat Linux is our standard… it gives us the stability that we're looking for, faster time to market and it gives us much more flexibility. — ROBERT WISEMAN, CTO OTHER UNIX MAINFRAME LINUX / OTHER OPEN SOURCE WINDOWS WORLDWIDE INFRASTRUCTURE SOFTWARE REVENUE COMPOUND ANNUAL GROWTH RATE, 2010-2015 WORLDWIDE APPLICATION SOFTWARE REVENUE COMPOUND ANNUAL GROWTH RATE, 2010-2015 OTHER UNIX MAINFRAME LINUX / OTHER OPEN SOURCE WINDOWS Through 2014, at least 75 % of well-managed open source software investments among mainstream IT organizations will result in positive ROI over alternatives ... By 2013, open source technology 85 % will be included in of all modern, commercial software solutions. What Every IT Practitioner Needs to Know About OSS October 2010, #G00207329 Gartner IDC Worldwide Software 2011-2015 Forecast Summary June 2011, #228658

11. PRODUCT PROCESS Our focus on Linux is based on two things, one, the performance, reliability and cost basis and two, the community of talent that supports it. — SEAN MORIARTY, COO We participate in & create upstream projects. We build & support open communities around integrated projects. We enable software & hardware partners to participate at every stage of development. We commercialize these innovations together with a rich ecosystem of services & certifications. PARTICIPATE INTEGRATE STABILIZE 100,000+ PROJECTS

12. PRODUCT PROCESS We are in the process of building an entirely new trading platform for Deutsche Börse Group, based on Red Hat Enterprise Linux and MRG… — GERHARD LESSMANN, Executive Board UPSTREAM OPEN DEVELOPMENT CREATE PRODUCT INTEGRATE & STABILIZE TEST & TUNE MAINTAIN CUSTOMERS ACADEMIA APAC PARTNERS

13. RED HAT DEVELOPMENT POWERHOUSE Our partnership with Red Hat has enabled us to offer a robust, scalable, high-performance, flexible, and cost-effective technology platform to our customers. — BRIJ MOHAN MAHENDRU, CTO Source: The Linux Foundation Linux Kernel Development 2010 December 2010 (Pages 14-15) Corporate Contributions to Linux KERNEL 2.6.30-2.6.35 (DEC 2010) 0% 2% 4% 6% 8% 10% 12% PERCENT OF TOTAL CODE CHANGES COMPANY / ORGANIZATION * * the developers who are 'known to be doing this work on their own, with no financial contribution happening from any company' are not grouped together as 'None' and instead are considered part of the 'long tail,' as are contributors of academic or unknown sponsorship.

15. DOING BUSINESS WITH TODAY'S IT VENDORS Vendor-centric certifications Comprehensive ISV & OEM Certifications. Complex purchasing scenarios. Predictable, flexible—no hidden fees The [JBoss Enterprise Application] platform met all our needs perfectly and has proven to be an ideal solution for our developers. — KARIM BEN MUSTAPHA, Project Manager PURCHASE PROCESS COMPLEX, MULTI-FACETED ENGAGEMENT. CONSISTENT, ALL-INCLUSIVE SUBSCRIPTION MODEL. COMPATIBLE SOFTWARE & HARDWARE KEEPING THINGS RUNNING Multi-layered support & maintenance portfolios Unlimited multi-lingual technical support, updates, upgrades, & maintenance LICENSING LEGAL ASSURANCE Proprietary, closed Indemnification; proprietary IP GPL, open Indemnification; open IP ADOPTION STRA TEGY High cost-of-entry, high cost-of-exit Low cost-of-entry, portability with low-cost-of-exit BUDGETING Purchase: capital expense. Sustaining: operational expense. Subscriptions: operational expense only.

16. RED HAT'S PLATFORM I wouldn’t be in the SaaS business if it weren’t for Red Hat. If we’d had to make the capital investment in infrastructure that HP-UX or Solaris required, the margins for achieving profitability […] just wouldn’t be there. — MARK TIRSCHWELL, CTO IT ADMINS SYSADMINS DEVELOPERS Management Systems PaaS IaaS App Platforms / Messaging / Cache / Grid / SOA Red Hat Enterprise Linux Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Scale-Out, High-Performance Storage Software

17. RED HAT'S PLATFORM The powerful combination of Red Hat Enterprise Linux & Red Hat Enterprise Virtualization made Red Hat the obvious solution to virtualize our key business-critical systems… — ROGER KEMMLER, IT manager IT ADMINS SYSADMINS DEVELOPERS . Management Systems PaaS IaaS App Platforms / Messaging / Cache / Grid / SOA Red Hat Enterprise Linux Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Scale-Out, High-Performance Storage Software

18. RED HAT'S PLATFORM The choice to invest in Red Hat was largely based on its commitment to the ongoing development of the platform & its strong support capabilities, particularly in reference to mainframe support. — LYLE JOHNSTON, Infrastructure Architect IT ADMINS SYSADMINS DEVELOPERS Management Systems PaaS IaaS App Platforms / Messaging / Cache / Grid / SOA Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Scale-Out, High-Performance Storage Software

19. RED HAT'S PLATFORM We’re running a world-class hospital. We need a mainstream enterprise OS with enterprise support. Red Hat delivers that support with Red Hat Enterprise Linux. — CHRISTOPHER GRAY, Manager Server Technical Support IT ADMINS SYSADMINS DEVELOPERS Management Systems PaaS IaaS App Platforms / Messaging / Cache / Grid / SOA Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Red Hat Enterprise Linux Scale-Out, High-Performance Storage Software

20. RED HAT'S PLATFORM IT ADMINS SYSADMINS DEVELOPERS PaaS IaaS Management Systems With Red Hat Enterprise Virtualization, we can have a Windows build available in a matter of minutes. This accelerates the entire testing and development process… — DAN BATEMAN, Infrastructure Coordinator . App Platforms / Messaging / Cache / Grid / SOA Red Hat Enterprise Linux Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Scale-Out, High-Performance Storage Software RED HAT ENTERPRISE VIRTUALIZATION RED HAT NETWORK SATELLITE JBoss Operations Network

21. RED HAT'S PLATFORM Among other things, [JBoss] SOA has greatly improved our ability to integrate commercial and government off-the-shelf (COTS/GOTS) products. — CHRISTOPHER DALE, Booz Allen Hamilton IT ADMINS SYSADMINS DEVELOPERS Management Systems PaaS IaaS App Platforms / Messaging / Cache / Grid / SOA Physical Servers Network & Storage Infrastructure Virtual Servers Cloud Servers Scale-Out, High-Performance Storage Software Red Hat Enterprise Linux

22. THE CIO'S ALTERNATIVE Red Hat Enterprise Virtualization frees us of that time-consuming process, making deployment a snap. Few competitors can boast similar capabilities. — JUSTIN NEMMERS, COO, Salsa Labs PaaS Cloud Infrastructure Application Server Portal / WCM Enterprise Service Bus (ESB) Data Services Business Rules Messaging IaaS Cloud Infrastructure Operating System Virtualization Red Hat OpenShift JBoss Site Publisher JBoss Enterprise SOA Platform JBoss Enterprise Data Services Platform JBoss Enterprise BRMS Red Hat Enterprise MRG-M Red Hat CloudForms Red Hat Enterprise Linux (with embedded KVM virtualization) Red Hat Enterprise Virtualization JBoss Enterprise Application Platform VMware Cloud Foundry, Microsoft Azure, Google App Engine IBM Websphere Portal Server, Liferay Portal Oracle WebLogic Portal IBM WebSphere ESB & Process Server, Oracle SOA Suite & ES, MuleSule ESB, Progress Sonic ESB. Tibco ActiveMatrix IBM InfoSphere Federation Server, Progress DataXend SI, Oracle Data Integration Suite, Composite Information Server IBM WebSphere ILOG Jrules, Oracle BPM Suite Pegasystems Business Rules, FICO Blaze Advisor IBM WebSphereMQ, Spring RabbitMQ, Oracle Enterprise Grid Messaging, Tibco EMS VMware vCloud Director, Citrix/Cloud.com Microsoft Windows (with Hyper-V virtualization), Oracle Solaris, IBM AIX, HP/UX VMware vSphere, Citrix XenServer, Microsoft HyperV IBM WebSphere Application Server, Spring tc Server, Oracle WebLogic Server

23. JBoss Enterprise Middleware

25. IT Challenges of Customers Nowadays Reality vs. Target Less IT budget Faster time-to-market Business Continuity Lock-in Effect Higher Performance Stability Application Jungle vs. Standardization Open Standards & Interoperability Reliability IT Sustainability and Development supporting the targeted business growth

26. Core Benefits of JBoss Enterprise Portfolio Note: For detail description of Red Hat JBoss Product Portfolio Life Cycle and Support Policy: https://access.redhat.com/support/policy/updates/jboss_notes/ Cost-Saving No license fee Low support costs Better performance Savings on software, hardware & operations Faster Time-to-Market Carefully selected best-of-breed community projects Properly developed, tested & released for enterprise use Well-integrated software stack Interoperability Flexibility Easy to integrate with other products Open Standards Less lock-in & Low exit costs Source code available Possible and easy to be replaced Business Sustainability & Growth 7 years of product life cycle & support A Low Risk Alternative with long-term Stability & Reliability

27. Open Source Today Nearly 80% of enterprises have used open source as part of their development projects. 1 1. Forrester -Dr. Dobb's 2009 Developer TechnographicsSurvey, Q3 2009

28. What Sets JBoss Enterprise Middleware Apart

29. Comparison – Proprietary vs. Enterprise Open Source Industry-Leading Customer Support JBoss Enterprise Middleware beats the competition for 4 years running… Innovation Growing The Top Line 569% ROI with payback in under 6 months 51% more applications per year. Additional $3.5 million in annual revenue for averagely 38K employeee company. Results from an IDC Study for JBoss Enterprise Application Platform Source: The Business Value of JBoss Enterprise Application Platform, IDC, Dec, 2010 Read the report: http://engage.jboss.com/forms/jboss-eap-business-value Red Hat Inc. sponsored this study of customer perceptions on the quality of technical support for JBoss Enterprise Middleware. Survey data clearly suggests that Red Hat’s customers recognize JBoss Enterprise Middleware as the Technical Support Services leader among Java EE application server platforms. Read the report: http://www.jboss.com/pdf/customer_satisfaction.pdf

30. Un caso público de éxito • Enterprise Class ·Máxima exigencia de su aplicación Stockwatch que gestiona 100.000 mensajes por segundo ·Consolidación de aplicaciones críticas legacy dispares ·Mejoras de fiabilibilidad, seguridad, control y calidad de soporte • Open Choice ·Mejoras en la velocidad de desarrollo de aplicaciones ·Facilidad de integración ·Posibilidad de habilitar o desahabilitar servicios de la plataforma JBoss en función de las necesidades de cada aplicación. • Value ·Mejoras de rendimiento con reduccion de costes de más del 50%. ·Reducción de pérdidas de servicio REFERENCES

31. También en España... 85% aplicaciones J2EE en JBoss, en su mayor parte migradas desde Weblogic. Aplicaciones de negocio, intranet y websites . JBoss Enterprise Middleware es extremadamente sencillo de usar y muy útil para desarrollar nuevas aplicaciones 90% aplicacionesd J2EE en JBoss, en su mayor parte migradas esde SUN application server. Aplicaciones de negocio (ej. Mistral) La decisión de migrar ha sido una de las más acertadas en los últimos años. Con este cambio estratégico, nos hemos adelantado de forma acertada a la evolución del mercado Aplicaciones front-end y back-end, migradas desde un sistema legacy "La plataforma web es la fuente primaria para la generación de ventas así que necesitábamos una plataforma sólida" Red Hat Consulting fue un gran valor añadido y resultó en un ahorro significativo en tiempo y costo” REFERENCES

32. Enterprise Class Comprehensive Middleware Portfolio • Cloud and on-premises • Rock-solid reliability, performance, and long-term stability • Exceptional support JBoss Enterprise Data Services Platform JBoss Enterprise SOA Platform JBoss Enterprise Application Platform JBoss Enterprise Web Platform JBoss Enterprise Web Server Red Hat Enterprise MRG-Messaging JBoss Enterprise Portal Platform JBoss Enterprise Business Rules Management System JBoss Developer Studio Seam Hibernate Web Framework Kit JBoss Operations Network Red Hat Services Cloud Implementation Cloud Governance Cloud Strategy & Selection VMWare Microsoft Hyper-V Red Hat Enterprise Virtualization Public Private Amazon EC2 Other RHEL, Unix, Windows

33. Develop / Deploy / Manage What JBoss Enterprise Middleware Can Do For You RSS Legacy Application JBoss Enterprise Web Platform .NET JBoss Enterprise Application Platform Oracle,My SQL, etc. News Feed Inventory Application Customer Account Info. Billing Service Tax Calculation Service Credit Check Service Data JBoss Enterprise Application Platform Stand-alone Applications & Services

34. Integrate What JBoss Enterprise Middleware Can Do For You Integrate Composite Applications & Services RSS Legacy Application JBoss Enterprise Web Platform .NET JBoss Enterprise Application Platform Oracle,My SQL, etc. News Feed Inventory Application Customer Account Info. Billing Service Tax Calculation Service Credit Check Service Data JBoss Enterprise Application Platform Stand-alone Applications & Services JBoss Enterprise SOA Platform Registry, Integration, Routing, Orchestration

35. Integrate What JBoss Enterprise Middleware Can Do For You Integrate Composite Applications & Services JBoss Enterprise Data Services Platform Data Integration, Federation RSS Legacy Application JBoss Enterprise Web Platform .NET JBoss Enterprise Application Platform Oracle,My SQL, etc. News Feed Inventory Application Customer Account Info. Billing Service Tax Calculation Service Credit Check Service Data JBoss Enterprise Application Platform Stand-alone Applications & Services JBoss Enterprise SOA Platform Registry, Integration, Routing, Orchestration

38. JBoss Training Services

39. Customers Trust JBoss Enterprise Middleware ...and 35% of the S&P 500 Banco do Brasil

40. Partners Trust JBoss Enterprise Middleware Extensive JBoss partner ecosystem that certifies, services, and supports JBoss Enterprise Middleware solutions.