Comparison Shopping eCommerce, Product Comparison, Product Shopping, Comparison Shopping, Customer browsing, Checking Prices, Comparing Prices, Best Deal

1. 82%
Of
shoppers
use search
engines for
browsing
product
information
while
in-store
THE SEARCH
20.00$20.00$20.00$
COMPARISON SHOPPING
Comparison shopping engines collect product information, including pricing, from
participating retailers and then display that collective information on a single results page in
response to a shopper's search query. More and more consumers are looking to get the best
deal on products they want to buy. While shopping in-store, people are comparing prices on
their mobile devices. Comparison shopping engines compare the prices of
searched-for-products at different stores online. They evaluate similar merchandise for the
consumer and then recommend corresponding links to consumers based on previously
conducted searches.
$18.00
PRICE
$25.00
ADD TO CART
Consumers choose search as their #1 in-store
resource when comparing products in 2013
72% Search for a product using a search engine
50% Search on store websites
30% Search brand websites
25% Use comparison sites
21% Use scanner apps
WHERE ARE
CONSUMERS COMPARING?
In-store price comparisons are the most common
shopping activity across all categories
Mobile sites are preferred over apps by in-store shoppers
In 2012 alone, traffic on comparison shopping engines
increased by 56%, resulting in eCommerce revenues of over $1 trillion
In-store smartphone use for mobile price comparisons
>65%
of consumers
prefer
mobile sites
35%
of consumers
prefer apps
HOW ARE PEOPLE
COMPARING ONLINE?
WHAT ARE
CONSUMERS COMPARING?
Top Comparison Shopping Sites:
1. Google Shopping
3. Shopping.com
2. PriceGrabber
4. Shopzilla
5. SlickDeals
1. RedLaser
3. BuyVia
2. ShopSavvy
4. Smoopa
5. The Find
Top Comparison Shopping Apps:
WHY ARE
CONSUMERS COMPARING?
PRICE ACCESS COMPARE TRUST
46%
BEAUTY AND HEALTH
51%
PET CARE
62%
BABY CARE
58%
HOUSEHOLD CARE
74%
APPLIANCES
70%
ELECTRONICS
44%
APPAREL
36%
GROCERY
@nextopia
Sources:
http://www.ppchero.com/comparison-shopping-engines-a-deep-dive-into-comparison-shopping-engines-strategies-part-1/
http://www.ebizmba.com/articles/shopping-websites
http://www.shopify.ca/blog/7068398-10-best-comparison-shopping-engines-to-increase-ecommerce-sales
http://www.marcresearch.com/pdf/Mobile_InStore_Research_Study.pdf
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