Are you struggling to grow your brand, followers, re-pins and use Pinterest for business? • Strategy: You will need to have a Social Media Strategy. Each business will have a different set of goals and business KPIs so tactics will differ accordingly. • Branding: An effective Pinterest strategy allows a business to quickly and cheaply grow it’s brand and reputation. • Traffic: Pinterest has the ability to become a robust driver of traffic to your website. • Sales: It has been found to be one of the most effective social media at driving customers and sales. Using a Pinterest for Business Account? • Increase Followers – Attract people who want to know more about your business, it’s products and who will become your customers. • Promote Products – Promote your products or services on Pinterest • Offer deals – Offer your community exclusive deals in exchange for them becoming valuable brand advocates • Competitions – Use Pinterest to devise and run unique competitions and further grow your brand, traffic and followers. Here are five brilliant businesses and brands to follow if you’re looking for inspiration: # 1. Sony on Pinterest # 2. Jetsetter on Pinterest # 3. Constant Contact on Pinterest # 4. Boticca on Pinterest # 5. Calypso St. Barth on Pinterest So having studied some of the top brands on Pinterest, here are a few similarities in their strategies that stand out:- • Create boards that include a mix of product, lifestyle and fun. • Add the “Pin It” button to your website. • Offer exclusive deals to your Pinterest followers in exchange for their re-pins. • Use Pinterest in conjunction with your website to drive engagement from your community and traffic back to your website. • Create group or community boards and invite your followers to partake. • Run competitions using Pinterest but be creative and allow your followers to be creative too. • Pinterest is must have for B2C but it can also be effective for B2B companies.

1. Pinterest for Business: 5 Brands to Follow
for Inspiration
Are you struggling to grow your brand, followers, re-pins and use Pinterest for
business? Pinterest, Facebook,Twitter, LinkedIn and Google+ can be daunting at the start, however many
companies and brands have successfully achieved a social media ROI. Previously, we looked at 5
inspirational companies on Facebook, on Twitter and on Linkedin– this time we focus on Pinterest for
Business.
 Strategy: You will need to have a Social Media Strategy. Each business will have a different set of
goals and business KPIs so tactics will differ accordingly.
 Branding: An effective Pinterest strategy allows a business to quickly and cheaply grow it’s brand
and reputation.
 Traffic: Pinterest has the ability to become a robust driver of traffic to your website.
 Sales: It has been found to be one of the most effective social media at driving customers and sales.
Using a Pinterest for Business Account?
 Increase Followers – Attract people who want to know more about your business, it’s products and
who will become your customers.
 Promote Products – Promote your products or services on Pinterest
 Offer deals – Offer your community exclusive deals in exchange for them becoming valuable brand
advocates
 Competitions – Use Pinterest to devise and run unique competitions and further grow your brand,
traffic and followers.
Here are five brilliant businesses and brands to follow if you’re looking for inspiration:

2. # 1. Sony on Pinterest
Sony has over 32,000 followers on Pinterest with their 30 boards including a mix of product, lifestyle
and fun.
The “Sony’s on Sale” board features exclusive deals as a reward for re-pinning.
 They add a pin featuring the product they are offering the exclusive deal on, and the number of re-
pins that are needed to unlock that deal.
 Once the re-pin goal is reached, the link on the pin changes to click through to a new page where
followers can find the special code to redeem that deal.
Sony’s “Pin It To Give It” board raised more the $12,500 in one month – from November 27th to
December 31st, 2012, Sony gave a dollar to the Michael Phelps Foundation for every re-pin.

3. # 2. Jetsetter on Pinterest
Jetsetter is a travel community and members’ only website that provides those members with access to
expert knowledge and exclusive deals. They have created 48 boards and now have over 4,500,000
followers on Pinterest.
To encourage people to explore their website, Jetsetter ran a unique online scavenger hunt called “Pin
Your Way to Paradise.”:
 Over a two week period, members were prompted with daily clues and the challenge to pin photos
that best matched those clues. Pinners had to navigate the website to find the relevant daily
images
 It resulted in over 16,000 pins and over 800 boards.
The “Jetsetter Curator – Adventure” contest and board asked pinners to create “the ultimate destination
pinboard”:
 Photos were pinned across four categories: escape, adventure, style and cosmopolitan.
 Boards had to have “Jetsetter Curator” in the name and each pin had to include the hashtag:
#JetsetterCurator.
 The contest generated nearly 50,000 pins with more than 1,100 people taking part.
 The winner in each category won a three night stay at a Jetsetter destination relating to that category,
and the most followed board won $1,000 in Jetsetter credit.

4. # 3. Constant Contact on Pinterest
Marketing software provider, Constant Contact has 85 boards and over 12,000 followers on Pinterest.
 Their “Ask an Expert” board with nearly 3,500 followers is a place where they pin videos of Constant
Contact “experts” providing the community with advice and tips.
 And the “Successful Customer Spotlight” board showcases many examples of customers who have
achieved success as a result of using the software.

5. # 4. Boticca on Pinterest
Online boutique Boticca have over 4,500 followers on Pinterest. They became one of the very first
retailers to add the “Pin It” button to their website alongside Twitter, Facebook and Google+.
 They have 104 boards including several group or community boards.
 Their “Simply Chic” board for example invites users to share their “Chic Inspiration” and is open to
all.
 Also, using data from their website, Boticca discovered that although engagement was higher from
Facebook- Pinterest users outspent those from Facebook by $95 per person.

6. # 5. Calypso St. Barth on Pinterest
Calypso St. Barth are a luxury lifestyle brand who have over 13,500 followers on Pinterest with their 29
boards including both product and fun themes.
 I particularly like their “Words To Live By” board which includes images, video, quotations and
content about what’s important in life and staying positive.
 And their “Bon Appetit” board is one that’s sure to tempt the taste buds.

7. Conclusion
So having studied some of the top brands on Pinterest, here are a few similarities in their strategies that
stand out:-
 Create boards that include a mix of product, lifestyle and fun.
 Add the “Pin It” button to your website.
 Offer exclusive deals to your Pinterest followers in exchange for their re-pins.
 Use Pinterest in conjunction with your website to drive engagement from your community and traffic
back to your website.
 Create group or community boards and invite your followers to partake.
 Run competitions using Pinterest but be creative and allow your followers to be creative too.
 Pinterest is must have for B2C but it can also be effective for B2B companies.

8. Understanding the Digital Economy
Reports:
 E-Commerce
 Food and Drink Sector
 International Student Recruitment
 General and Health Insurance
 FMCG Sector – Retail and Ecommerce
 Attracting Top Tier Talent
 Social Media in Politics
Guides:
 Social Media Strategy
 Blogging
 SEO
 Facebook
 Facebook local search
 LinkedIn
 Twitter
 YouTube
 Foursquare
 Google Analytics
 Pinterest
 Instagram
 Adwords
 Google+
 Klout
 SMS Marketing
 Mobile Commerce
 Infographics
 Hootsuite
 BizSugar
 Slideshare
Contact us
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Email: info@ahaingroup.com
Address: Unit 206 | NSC Campus | Mahon | Cork | Ireland