The Facebook for Craigslist

1. AREA socialWhat’s in your area?
[We believe the future for social e-commerce in the
informal gray market is global & hyper-local]

2. Hyper-local social commerce is a
non-existent field currently
Social commerce is currently
worth $30b worldwide & $14b in
the US by most estimates.
The online classified ad
industry is projected to
be $14b in 2015
OPPORTUNITY in a $10T informal market
NOTE: Facebook, Twitter, Pinterest, G+, Instagram have
not yet figured out how to successfully let users sell
through their respective platforms, and do not focus on
localized social efforts. NextDoor is the closest thing to
Area.social, but again does not focus on commerce or
search.
Craigslist is boss
• 50 billion page views/month
• 80 million classified ads/month
• 60 million unique “users”/month
• $300m in job posting revenue
The online market trend for classified ads is based mostly on ancient
searchable listings that amount to little more than ecommerce sites
focused on vertical markets – with the exception being Craigslist.

3. How do locals let their community know they have
something to offer easily, efficiently, & painlessly?
Location based micro-entrepreneurs looking for additional income don’t want to spend the time creating a
website and driving traffic, attracting a social media following, or dealing with spam emails. They rely on
friends, family, and Craigslist to get the word out and attract business.
PROBLEM: HUGE INFORMAL MARKET, BUT NO GREAT
SOLUTIONS CATERINGTO IT ONLINE
Since 2005
Craigslist has
been the
primary
solution for
locals to buy
and sell to
each other
online
1. Complicated social media is not a good solution for
micro-entrepreneurs to advertise in their area
2. Communication via email is very frustrating for
sellers and buyers
3. Seller listings are buried quickly
4. No trust between anonymous buyers and sellers
5. No real mobile solution with push notifications.
6. Buying second hand items from locals online
remains painful and stressful for many.

4. 1. CATEGORIZED AND
OPEN TO THE
PUBLIC
COMMUNITY
BASED ACTIVITY
FEED WITH USER
SET PARAMETERS IS
FREE ADVERT FOR
MICRO-
ENTREPRENEUR
2. SELLER CAN REACH
THE COMMUNITY
EFFECTIVELY
(SEARCH + SOCIAL
PROVIDES EVERY
SELLER WITH HOT
LEADS LIKE NEVER
BEFORE)
3. THE CONTENT THAT
MATTERS MOST TO
THE LOCAL
SOLUTIONS = hyper-local activity feed + search
Full schematic of Area
app without search
results or messaging

5. 1. ENCOURAGING
ACCOUNTABILITY
& TRUST
2. eCOMMERCE
AVAILABLE TO
EVERY USER
3. BUSINESS &
eCommerce
Pages AVAILABLE
TO EVERY USER
4. A TRUE SOCIAL
HUB WITH CLEAN
AND FAMILIAR UI
SOLUTIONS: Social Profile with User Ratings =Trust

6. 80 million classified ads
1 million new job listings
200 million user postings
in 100 topical forums
PER MONTH
Over 1 million business pages
Over 1 billion free profiles
Over 1.3 million sellers
Millions of brick & mortar listings
Over 50 million profiles
C
O
M
M
E
R
C
E
S
O
C
I
A
L
LOCAL
A
Newspapers
INSPIRATIONS

7. Google/YELP listings & e-commerce packages
1. Facebook Social Activity feed
sponsor/advertisement model
2. Google/YELP search model internal hierarchical ad
spots for business pages
3. e-commerce packages at $5-$10/month and
business listing offerings with analytics & special
features that let users advertise

8. From here to there, a four-pronged approach…
• Partnerships when and
where it makes sense for
API integration for “Area
Updates” eg local news,
amber alerts, college
faculties, community
projects, etc
• Leveraging Creativ Digital
Media’s social media PR
skillset and assets of 300k
followers across various
social media channels and
blogosphere
• Craigslist forums and
posting categories will give
us targeted ads directly at
our average user
completely for free
• Hitting the streets and
focusing on the tech savvy
San Francisco Bay area for
surveys, spreading
awareness, and general
street level tactics

9. The team: MOBISOFT INFOTECH
& Creativ Digital Media
Mobisoft Infotech is a mobile, web and cloud based solutions provider that brings
forth beautiful and innovative mobility solutions to resolve complex business
problems of startup, SME’s and Large Enterprises.
Creativ Digital Media helped raise $215,000 in crowd source funding through
Indiegogo for a social media & publishing company, cultivated their traditional social
media communities from 0 to 8,000 plus followers, and established more than 2,500
paid members in 6 months all in 2014.
From there we helped craft and mold a content marketing campaign that increased
the following of an innovative app more than double in just over 3 months while
increasing downloads 500% week over week.

10. FUNDING NEEDS
PRODUCT DEVELOPMENT
$175,000 – Android/IOS/Windows Development
(spread out over 6 months)/$25k – MVP
$50,000 – Development updates (2 years)
$250,000 – Social & Direct Marketing (2 year)
$50,000 - Server costs (2 years)
$250,000 – Support & subsistence (2 years)