1. Tesla: Future Cars
aka the continuing odyssey of Elon Musk

2. Makes - Past
Roadster - Base price: $109,000

3. Makes - Present
Model S - Base price: $62,400

4. Makes - Future
Model X - Base price: ??

5. Supercharger Stations
Today 2015

6. Batteries and Components
Collaborating with:
● Daimler
○ Smart
○ Mercedes
○ Freightliner Trucks
● Toyota

7. Financial Information

8. History
● 2003: founded, incorporated
● 2004: Musk joined as chairman
● 2008: Roadster is released
● 2009: Model S revealed

9. History, cont.
● 2010: IPO
● 2012: Model S deliveries start
● 2013: 2 quarters of profitability!
● The future...

10. What’s hot?

11. Special Sauce
This guy
● Studied
business and
physics
● Built and sold
Paypal
● Runs SpaceX
● Chairman of
Solarcity

12. Special Sauce pt. 2
Elon Musk’s vision
● Overall: Shape the human experience on
multiple fronts
● With Tesla: Eventually produce electric cars
for the masses
Extra sauce: a $465 million government loan

13. Story time
Musk v. Fisker

14. Story 2
Tesla Crash Test Marketing
● Tesla claims to have the safest vehicle ever
tested in its vehicle segment
● 5.4 stars out of 5 based on Tesla’s calculation
NHTSA Pushes Back
● Not off the scale as Tesla claims
● “NHTSA strongly discourages the use of
potentially misleading words such as “perfect,
“safest”, “flawless” or “best in class” to describe
the star rating received by the vehicle”

15. Competitors
Mass-market EVs and hybrids
● Nissan Leaf
● Chevy Volt

16. Competitors pt. 2
Luxury vehicles
● Audi A6
● Lexus GS350
● etc.

17. Competitors pt. 3
● BMW i3
● GM
● VW

18. Outlook 1
Success!
● Visionary leader
● Established as the electric car company
● No baggage

19. Outlook 2
Failure
● Incredibly tough industry to disrupt
○ Extremely high startup costs + with low margins
○ Very tough to pay off debts
● Cars sold at an expensive price point with low volume
○ Tesla has only sold ~16,500 vehicles in their history
● A lot of large well established competition
○ Toyota sold ~9.5 million vehicles last year alone