How emotion targeting and attitude targeting can be used to increase advertising effectiveness with PsychographX patent pending affective computing technologies.

1. Emotion targeting and testing for
more effective Advertising and PR
Nicholas C. Steadman | CEO
PsychographX, LLC
32 Union Square East, Suite 615N
New York, NY 10003
Nicholas@PsychographX.com
(646) 509-8963
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2. PROBLEM
Affective Computing is Failing:
—Failing to Read Viewer Emotion or Attitude
—Failing to Target Ads by Emotion or Attitude
Not happy :( ...and “Mad men” are PISSED!!
WTF?! Where is the Emotion
Targeting?!!
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.

3. Kinect Sensors—Everywhere!
Soon, Kinect-like sensors will be as
common in PCs and flatscreens, as
cameras in cellphones today
O P P O R T U N I T Y
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4. TARGET EVERY AD by ATTITUDE
Aggressive or Passive = Increased ROI
ROIs increased by Double Digits
i.e. Billion$
SOLUTION 1: Attitude
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5. Attitude Targeting— Proof of
Concept
Dominant viewers
liked a BMW ad
—almost 2X as much—
compared with the most
Submissive viewers
PROVEN: 99.99%
(99.99% Statistical Certainty; i.e. p < 0.0001)
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6. Attitude Targeting— MVP
Example: Attitude Analytics Report
Clients upload their ad, and get access to the Attitude
Analytics as soon as the study is completed.
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7. Market Size: HUGE
Combined
TV/Internet
Advertising Market:
$82 Billion
Holy Shit! EVERY AD?!! That’s a
HUGE PIE!!!
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8. We pinpoint when the audiences is primed with the
same Emotional Desire—the desire satisfied by the
brand:
The SCARED...
...want SAFETY
SOLUTION 2: Emotion
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9. Sells
When the audience already wants it...
...they can be made to REALLY WANT IT!
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10. World-Class Science
Advisors
Howard Moskowitz — Psychophysics Advisor
World-famous consumer research psychologist
(Featured in NYTimes Magazine, TED talks, Malcolm Gladwell’s Outliers, etc.)
Batool Batalvi — Empathy and Experiment Advisor
Award-winning marketing researcher, strategist-
psychologist of the digital consumer psyche
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11. Founding Team
Nicholas Cooke Steadman — CEO
Psychophysiology Geek / Visionary:
Background in TCM, clinical psychophysiology /
behavioral science
-Inventor: Body Language Reader
-Inventor: Emotion-Priming Measurement
Assif Versano — CTO
Rockstar Israeli Programmer: Quickly builds
elegant, robust, and scalable information
systems. Made our MVP in a blink!
-Experienced: 15 years in IT
-Skilled Leader: Excels in leading large teams
COPYRIGHT 2013. ALL RIGHTS RESERVED. NOT INTENDED FOR REPRINT OR DISTRIBUTION.