Project for Advertising design at LSU where I had to conceptualize a food truck and execute aspects of it's brand.

1. Uncorked
Cocktails That Come To You
Food Truck Brand Proposal

2. Table Of Contents
Creative Brief 3
Logo 4
Colors/Fonts/Tagline 5
Menu 6-7
Food Truck 8
Website 9-10
Digital Ad’s 11-13

3. Creative Brief
OBJECTIVE
To brand a new Food Truck that is focused on serving
alcohol to adults in popular locations at night and at big
events such as weddings, corporate meetings and other
upscale events.
AUDIENCE
The main audience is men and women over the age of 21.
Specifically those running events in which a bar will be
needed. It is a new trend to have food trucks at events. This
truck would essentially bring a bar to any event needed,
and provide entertainment to all guests!
STRATEGY
Potential customers need to know that it is a upscale
beverage truck that they can rent out for events. That it
only serves to 21 and older and provides the best drinks in
a fun trendy fashion.
CHANNELS
Through social media, digital advertisements and word of
mouth through customers. Additionally by attending big
food truck events such as festivals and citywide events.
TACTICS
Through social media, and traditional ads I believe people
will hear about it. Positioning it in local areas that have
a lot of buzz will additionally help potential customers
become aware of its services!
3
COMPETITION
The main competition will be bars in the area of the food
truck, and other companies that cater events. I believe
that my brand will be different however just because it is
following the new food truck trend and is more innovative
and could get more buzz from guests attending the events.
ENGAGEMENT
People will get involved by either renting the truck or by
ordering from it. If the service is great, other people will
hear about it through word of mouth and social media.
Word of Mouth is what will bring other people to this truck;
therefore customer service will be of up-most priority to
this truck.
EXTENSIONS
The idea that it is a food truck means it is easy to expand.
If the truck has success, several other trucks could be
created in other big cities around the country and a chain
could be created. If successful, it could also be turned into
an upscale bar in big city locations.
LAUNCH
The launch will occur at a big city food truck festival,
where the name and idea can be spread to several people at
one time. It will help get the word out to individuals who
may want the truck to come to their own events.

4. Logo
Uncorked
Uncorked
Uncorked
4

5. Colors | Fonts | Tagline
RGB
R: 0
G: 153
B: 153
CMYK
C: 81
M: 20
Y: 42
K: 1
Web Safe
009999
Pantone
7716 C
RGB
R: 255
G: 255
B: 255
CMYK
C: 0
M: 0
Y: 0
K: 0
Web Safe
ffffff
Pantone
White
RGB
R: 0
G: 0
B: 0
CMYK
C: 0
M: 0
Y: 0
K: 100
Web Safe
0000000
Pantone
Black
Fonts:
MOON
Always In My Heart
Montez
Dafont.com
Dafont.com
Dafont.com
TagLine:
Cocktails That Come To You
5

6. Menu
Uncorked
Liq
Beer
Shiner | Budweiser | CoolerSLight 65OnTap
ByTheBottle
Blue Moon 6
Bud Light Lime 4
Miller High Life 4
Lone Star 5
Gueniss 8
Sam Adams Boston 7
Michelob Ultra 3
Angry Orchard 5
Corona 6
IPA 9
SpecialityCocktails
Old Fashioned 8
Martinez 7
Martini 9
Manhattan 6
Brooklyn 8
Daiquiri 10
Margarita 10
Sidecar 9
French 75 11
Bloody Mary 7
Negroni 9
Ramos Gin Fizz 6
Mint Julep 11
Whiskey Sour 7
Cosmopolitan 9
Mai Tai 8
Others Available Upon Request
Wine
Pinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Pinot Noir 9 | 18
Ponzi."Tavola", Willamette Valley, Oregon
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red Blend 9 | 20
Pahlmeyer"Jayson," Napa Valley, California
Bolgheri 13 | 32
Antinori. Tuscany, Italy
Malbec 14 | 36
Terrazas de los Andes. Mendoza, Argentina
Cabernet Franc 12 | 28
Guy Saget. Loire, France
Pinot Noir/Syrah 6 | 15
Willamette Valley, Oregon
Zinfandel 11 | 21
Edmeades. Mendocino County, California
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Sauvignon Blanc 11 | 24
Marlborough, New Zealand
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
Riesling 16 | 37
S. A. Prüm, Qualitätswein, Germany
Prosecco 11 | 24
La Marca. Italy, NV
Brut Ros 8 | 19é
Mendocino County, California, NV
Brut 15 | 28
Veuve Clicquot, Italy
Champagne 17 | 39
Loire, France
Red White
Rose
1800 gold tequila
99 oranges schnapps
absolut apeach vodka
albert robin cognac
amarito amaretto
schnapps
bacardi 151 rum
baileys coffee
bradys irish cream
captain morgan parrot bay rum
crown royal whiskey
Fireball cinamon whiskey
Five o'clock gin
grey goose vodka
hennessy vs cognac
jack daniels #7 black tennessee
jagermeister
jameson irish whiskey
jim beam bourbon
jim beam devils cut
Kentucky Bourbon
kahlua white russian
malibu coconut rum
midnight moonshine apple pie
patron silver tequila
seagram's lime twisted gin
Sambouki
SAke
Glennfeddick Skotch Whiskey
skyy 90 vodka
smirnoff 100 vodka
southern comfort 100
Liquor Choices
Pricing Varies Upon Drink Request
MENU
Cocktails That
Come To You
6

7. Menu
Uncorked
Cocktails That
Come To You
SpecialityCocktails
Martini 9
Manhattan 6
Daiquiri 10
Margarita 10
Bloody Mary 7
Whiskey Sour 7
Cosmopolitan 9
Mai Tai 8
Others Available Upon Request
amarito amaretto
bacardi 151 rum
captain morgan parrot bay rum
crown royal whiskey
Fireball cinamon whiskey
Five o'clock gin
grey goose vodka
jack daniels #7 black tennessee
jameson irish whiskey
Kentucky Bourbon
malibu coconut rum
patron silver tequila
seagram's lime twisted gin
southern comfort 100
Liquor ChoicesBeer
Shiner 5OnTap
ByTheBottle
Bud Light Lime 4
Lone Star 5
Gueniss 8
Michelob Ultra 3
Angry Orchard 5
Corona 6
Wine
Pinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red
Prosecco 11 | 24
La Marca. Italy, NV
Champagne 17 | 39
Loire, France
Rose
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
White
MENU
The menu on the left page shows all of the drinks/types of alcohol that Uncorked Serves.
The menu shown on this page would be what customers would see on a daily basis. They would
be able to choose a limited amount of each type of beverage to be served at their events. Each
day the truck would choose which drinks they will serve around town.
7

8. Food Truck
Uncorked
Cocktails That
Come To You
SpecialityCocktails
Martini 9
Manhattan 6
Daiquiri 10
Margarita 10
Bloody Mary 7
Whiskey Sour 7
Cosmopolitan 9
Mai Tai 8
Others Available Upon Request
amarito amaretto
bacardi 151 rum
captain morgan parrot bay rum
crown royal whiskey
Fireball cinamon whiskey
Five o'clock gin
grey goose vodka
jack daniels #7 black tennessee
jameson irish whiskey
Kentucky Bourbon
malibu coconut rum
patron silver tequila
seagram's lime twisted gin
southern comfort 100
Liquor ChoicesBeer
Shiner 5OnTap
ByTheBottle
Bud Light Lime 4
Lone Star 5
Gueniss 8
Michelob Ultra 3
Angry Orchard 5
Corona 6
Wine
Pinot Noir 8 | 20
Au Contraire. Sonoma Coast, California
Merlot 12 | 26
Duckhorn. Napa Valley, California
Cabernet Sauvignon 11 | 24
Silver Oak. Alexander Valley, California
Red
Prosecco 11 | 24
La Marca. Italy, NV
Champagne 17 | 39
Loire, France
Rose
Chardonnay 7 | 20
Concannon. Livermore Valley, California
Pinot Grigio 10 | 23
Santa Margherita. Valdadige, Veneto, Italy
Moscato 8 | 20
Terra Andina. Limarí Valley, Coquimbo, Chile
White
MENU
Cocktails Coming
to you for:
Weddings
Coorporate Parties
Events
972-345-7612
www.uncorked.com
Uncorked
Cocktails that
Come to you
972-345-7612
www.uncorked.com
8

9. Website
This would be the website
Uncorked would use. It
has a simple interface
with room to share
photos and stories.
Additionally there is an
option to see where the
truck is and where it will
go over the next week.
9

10. Website
10

11. Digital Ad’s
Run Out Of Alcohol at your wedding?
Should Of Uncorked
Uncorked
11
The digital ad campaign would run on social media platforms such as Twitter,
Facebook and instagram. They would be placed in my demographics news feeds
so they would see them. The goal of the ad’s was to be runny and get possible
consumers to wonder what Uncorked is. I believe it will drive the consumers to
the website to learn more and ultimately visit or rent out the truck.

12. Digital Ad’s
homemade bar at your 21st?
Should Of Uncorked
Uncorked
12

13. Digital Ad’s
Work event get a little crazy?
Should Of Uncorked
Uncorked
13

14. Uncorked
nichole Wierschem
Cocktails That Come To You