http://NicoleElmore.com Strategic Marketing Solutions We are a full-service marketing agency and we help our clients reach their maximum marketing potential. Whether you need a new website, a results-oriented redesign of your current one, a powerful logo, a solid marketing strategy to generate more leads, or a plan to improve your conversions, we can do it all. Contact us today for a free consultation so we can help you reach your marketing goals! "The purpose of a business is to create a customer." - Peter Drucker A business without clients is not sustainable nor will it succeed. To get new clients, your business needs to generate leads. Share this presentation with other business owners to help! This presentation was created by Nicole Elmore, Business Consultant & Marketing Strategist Does your business need help? Get a free consultation: http://NicoleElmore.com Did you like this presentation? More great tips at http://NicoleElmore.com/Blog

1. LOGO
33 Lead Generation
Techniques
every Business should
start using today
Insights from
Business Consultant & Marketing Strategist
Nicole Elmore
© Content copyright 2013. Nicole Elmore, LLC. All rights reserved.

2. Promotional Marketing
Contents
Internet Marketing
Generic Lead Generation
Attraction Marketing
Direct Marketing
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

3. Sustainable Business
A business without leads and clients might as well
not exist. Product and service sales are the essence
of your business (at least if you are a for-profit
business) yet many businesses find it hard to think
of ways to generate leads.
Here are 33 lead generation techniques that you
can easily implement into your Marketing Strategy
and start using today.
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

4. 1. Create a web form and place it on
your blog or website that will ask for
visitor’s e-Mail addresses and follow up
with an auto-responder
Lead Growth Potential
2012 2013 2014 2015
30
50
70
120
Internet Marketing
2. Target your niche with pay-per-click
advertising
3. Get a business listing on Google,
Bing and Yahoo
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

5. Internet Marketing
4.
5.
6.
Create your own affiliate program and have others promote your
products or services and generate leads for you
Host a Facebook contest and ask for contact information for those
who participate
Create a referral program
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

6. Internet Marketing
7. Post free
classifieds
informing people
of your products
and services
Content Marketing
9. Get involved
in article
marketing
8. Have a
company blog
that you
update
frequently with
new and useful
content
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

7. Generic Lead Generation
Simply provide great
value through your
products and
services as well as
excellent customer
support and gain
leads through word-
of-mouth referrals
Get listed in
directories related to
your industry and
target market and
get found when
people are searching
for certain products
or services
Get found online –
Optimize your SEO
(Search Engine
Optimization)
10.
13. 14.
Hire someone: Create a job search
listing and receive hundreds of
leads in form of responses to your
job listing
Publish a press release
announcing the launch of your
business or a new product line or
a new service
11.
12.
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

8. 15. Be passionate and proud of your
business and speak to people you meet
throughout the day without “advertising”
your business. Through your enthusiasm,
listeners can become interested leads
16. Have social network accounts for your
business and engage your followers with
questions and little quizzes
[Image Source] www.wizdata.co.kr
Generic Lead Generation
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

9. 17.
18.
19.
20.
Offer free consultation sessions in return for people’s
contact information
Answer questions in forums and be helpful to others
while including a link to your website (or your phone
number) in your signature below each response
Provide insightful feedback to articles via comments
on blog and include a link to your website in your
signature at the end of each comment
Teach a free course related to your
product or service that users will find
useful
Attraction Marketing
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

10. Attraction Marketing
Offer free product reviews
with a link for people to
provide their e-Mail address
to receive new reviews and
updates via e-mail
Participate in contests related
to your product or service,
such as logo design
competitions, and win
21. 22.
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

11. Direct Marketing
23.Host an event or
grand opening and
speak to interested
potential clients
directly
24. Call your warm
market and ask
them if they are
interested in your
product or service
and if so, add
them to your
leads
25. Create a
postcard
marketing
campaign and
ask for
interested
people to send
the postcard
back with their
contact
information
26. Participate
in a tradeshow
and ask for
interested
people to leave
their business
cards in a box
for a follow-up
call or e-Mail
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

12. Promotional Marketing
27.
28.
29. Ask existing clients for referrals
and offer them a discount for each
referral on their next order
Attach a car magnet with your
website info and business phone
number along with a call to action
for people to contact you today
Sponsor an event or the funding of
a stadium for example and be
promoted by the sponsored
company
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

13. Promotional Marketing
30. 31.
33. 32.
Ask for endorsement
of satisfied clients who
own their own
businesses
Cross-promote
and partner up
with other businesses
to promote your
business and generate
leads for you
Buy banner space and
include your website info
and business phone
number along with a call to
action for people to contact
you today
Give away free
promotional pens, key chains,
cups, and other products that
have your contact information
printed on them
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

14. What’s Next?
Step 1
Step 2
Step 3
• Try various lead generation
techniques on a small basis
• Track your results
• Select the top 5 best
converting techniques and
implement them on a larger
scale
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

15. Like this Presentation?
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
DO YOU KNOW SOME MORE
LEAD GENERATION TECHNIQUES?
SHARE THEM IN THE COMMENTS
BELOW
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16. Need help with your Marketing?
Contact me for a free consultation
http://nicoleelmore.com/contact @nicielmore
facebook.com/elmorenici Linkedin.com/in/nicoleelmore
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/

17. LOGO
Business Consultant & Marketing Strategist - Nicole Elmore http://nicoleelmore.com/
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