18. The Pink Floyd PPC Profitability
Pyramid
Conversion
Rate
CPC
ABV

28. Almost of all the account became long tail – a lot more traffic coming
from a lot more places
A lot of that worked and a lot of it, in the short term at least, didn’t’

29. Traffic went up for no increase in spend - eventually

30. A much more even split of spend and sales across categories

32. Source:
http://www.statisticbrain.com/googlesearches/