Pernod Ricard is a leading producer of wines and spirits. For over 12 years, Cubo has worked with many of Pernod Ricard's brands across various marketing activities in over 30 global markets. These activities include brand strategy, digital campaigns, retail promotions, experiential events, product education, and ambassador training. Cubo has helped brands like Chivas Regal, Perrier-Jouet, Havana Club, and Malibu with initiatives ranging from improving on-trade visibility to supporting global sponsorships.