Rough Guide to Innovation

winning through
innovation

for Business Link
by Nick Jankel
nick@wecreate.cc
Friday, February 26, 2010

words your most thing you are
colleagues developed proud of
might use innovation having
to describe skills innovated
you at your (and what it
best taught you)
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who is this guy?

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what is innovation?

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innovation


what does it mean
to you?
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Main Entry: in·vent
Etymology: invenire to come upon, find
Date: 15th century

1 : to devise by thinking
2 : to produce (as something useful) for the
first time through the use of the
imagination or of ingenious thinking and
experiment

invent


market
Main Entry: mar·ket·ing
Date: 1561
1 a : the process or technique of promoting,
selling, and distributing a product or
service


the profitable
leverage of
ideas

incremental


radical


commercial


social


ʻinefﬁcientʼ
grassroots
exhausting
inherently risky
deeply ambiguous
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often fails

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2009

1989

as much about letting go of old
ideas and assumptions...

as having new ideas
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why


saturated
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markets31

ﬂab
removed

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margins
minimal


products
commodify

credit crunch
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demand for
growth
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Half of the companies on the 2009 Fortune 500 list were
launched during a recession or bear market, along with
nearly half of the firms on the 2008 Inc. list of
America’s fastest-growing companies.

Source: Kaufmman Foundation

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how do you do
innovation?

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Blue sky Consumer
Unmet needs Technical
Lead users Economic
Parallels Sustainable / ethical

Precedents Legal

Strategic focus To launch

Culture, values, vision

in a study of 4000 ﬁrms in 17
countries
ﬁrmsʼ cultural traits drive
innovation across nations
Source: Innovation in Firms Across Nations
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Cambridge Judge Institute / Journal of Marketing, 2009

creativity
Ideas
Curiosity
connectivity
Exploration
Reframing Listening
Seeing beyond Responsive
Intuition Empathic
Childlike Nurturing
Emotionally smart

Can do
Urgent
charisma
Unstoppable
Inspiring
Conﬁdent
Leading
Relentless
Charming
Optimistic
Visionary
Single-minded
Empowering
commitment Integrative

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creativity individual traits

connectivity
commitment
charisma

45


innovation is always
collaborative

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distributed
ideas

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crowd
co-creation
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innovation

how do i foster
innovation?

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judgements

frustration fear

wasted
offense
creativity
stress
defense

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RRR
three
54


rewards
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rules
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56

response

ability
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reaction

creation

Innovation distinguishes between a
leader and a follower.

Steve Jobs

innovation is a
leadership challenge
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Leadership exists when people are no
longer victims of circumstances but
participate in creating new
circumstances. Ultimately, leadership
is about creating new realities.

Peter Senge
The Fifth Discipline


so rather than wait
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build a
grassroots
innovation
culture
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one mind
at a time
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The elements of a creative solution can
be taught, but creativity itself involves
practicing means of self-discovery and
self-discipline and use of the
imagination.

Source: Torrance, 1988

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needs nurturing
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innovating innovation


peace & prosperity

innovation

leadership
collaboration

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keep and
peer-to-peer
leadership and develop the
innovation training tools

plug and intrinsically
play collaborative

scaleable, builds culture of
affordable, possibility &
accessible response-ability
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the creativity suite

solution-focused
ideas live within
starts new conversations
situation independent
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creativity
what does everyone say
about this situ / market
and - if you ignored those
assumptions - what would
you do to differently to
create something new?

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“Come to the edge.”
“We can't. We're afraid.”
‘Come to the edge. We can't. We will
fall!”
“Come to the edge.”

And they came. And he pushed them.
And they flew.

Guillaume Apollinaire
73


what have i learnt?
who is

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let breakthroughs
emerge

look for the trim tab


sense the future


ﬁt your deepest
aspirations

shoestrings work

focus and hedge

say it again and again

enjoy the ride

listen to all
question everything
believe none but
yourself


Life [profits, impact] shrink or
expand in direct proportion to one's
courage.

Anais Nin

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it is a privilege

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nickjankel.com

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