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© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com
@nickjankel
Disruptive innovation for a brilliant world
May 2013
THE BREAKTHROUGH
CURVE
BREAKTHROUGH INNOVATION
BREAKTHROUGH LEADERSHIP
BREAKTHROUGH CULTURES
for a brilliant world
CULTURE IS no.1SOME OF OUR CLIENTS
for individuals, couples, parents
BIODYNAMIC BREAKTHROUGH
COACHING
Breakthrough...
Breakthrough is the ultimate
creative act within a universe of
relentless inventiveness and
kaleidoscopic brilliance.
Out of failure, flies triumph.
From constraint, arises freedom.
Within chaos, genius is forged.
PATTERN
HABITUAL RESPONSE
+
beliefs That drive it and JUSTIFy IT
BELIEF
Underpins all action & Attitude
FINISH
THESE SENTENCES...
William Shakespeare
“For there is nothing either good
or bad, but thinking makes it so.”
PERCEPTIONS
DEPENDENT
ON BELIEFS
beliefs
locked in by
emotions
“People need to own a car to feel
free / rich / safe.”
CRISIS(Turning point)
1985 38% new cars bought by 21-34 yr
olds
2010 27%...
RESPONSE
FORD introduces fiesta. jumps on
social media
GM works with youth branding
consultancy
BREAKDOWN
working the same patterns over and
over expecting different results
BELIEF
= assumption
ASSUMPTIONS
DRIVE every BUSINESS MODEL
“People will pay late fees on
rentals.”
“People love having their photos
printed.”
“We have unlimited natural
resources.”
“We are all cogs in the industrial
machine.”
CHANGE
or become redundant
KODAK
or mubarak
Charles Darwin
In the long history of humankind
(and animal kind, too) those who
learned to collaborate and
improvise most effectively have
prevailed.
CHALLENGE
people do not change beliefs easily
least likely are men over 45...
less neural plasticity
comfortable with
discomfort
reliance on old patterns
RIGID
EVIDENCE
TO SUPPORT beliefs AND MAKE them
APPEAR...
RIGHT!
DOPAMINE REWARD
RIGHTEOUS
attempt to protect us from change
ambiguity and uncertainty are a
threat to many
John Cleese
“Nothing will stop
you being creative so
effectively as the fear
of making a mistake.”
BEright
BECREATive
CHAOS
is where new ideas emerge from
to be creative, we must be able to
embrace ambiguity
BREAKTHROUGH CURVE: innovation process
Inspire:
Stories,
engagement,
experiences that
compel people
to change and
act
Interplay: Collaboration,
participation, crowds for
better, faster, cheaper
breakthrough
Insight: Deep intelligence
into systems, users,
precedents that open up
possibilities
Breakthrough:
Leveraging insights,
switching assumptions and
exploding myths to create
radical, disruptive,
transformative ideas
Imagine: Vision, concepts,
propositions which tap into deep,
systemic insight and move the
world forward towards brilliance
Invent: Ecosystems, prototypes,
blueprints, models that maximise
positive impacts across profit, people,
planet and purpose
Implement: Strategy,
performance, culture that
overcome resistance and
deliver brilliantly
Ignite: Passion,
purpose, intentions
that align the team
around a problem
to breakthrough
break
through
Order
Chaos
THE BREAKTHROUGH ENGINE
We design (big)
American cars to
target specific
demographics. We
make sure they
become obsolete
quickly. We sell
the dream of car
ownership.
Massive drop in new car sales to
under 35s.
People need to own
a car to feel free /
rich / safe. They
will buy their own
car to ensure this.
Oil is cheap and
suburban living
far.
People want
transport that fits
their more local,
eco-conscious life.
They want to stay
connected.
Ownership can
actually be a limit
to freedom.
We help consumers
to collectively own
and enjoy cars.
They use it when
they need it.
Together, we are a
club that shares
the risks and
rewards of
ownership.
A world in which
shared ownership
creates a win win
win.
Zipcars,
RelayRides etc.
THE BREAKTHROUGH ENGINE
Chuang Tzu
“Let go of your assumptions and
the world will make perfect
sense.”
INSIGHT
empowering, enlightening, liberating
“People must pay late fees on
rentals.”
“People highly value having their
photos printed.”
“People like to be empowered to share, exchange
and remix photos as a way of being in
relationship.”
“People want unlimited access and to share their
views and opinions and read those of others.”
“We have unlimited natural
resources.”
“We are cogs in the industrial
machine.”
“We can use our environmental constraints to inspire
breakthrough innovations which empower entire
communities.”
“We are all designed to express not produce. We can
harness our creative natures to bring about a brilliant
world in our lifetime.”
INSIGHT
empowering, enlightening, liberating
BUSINESS
ENGINE TO DELIVER PURPOSE with which
we can bring about a brilliant worl
PURPOSE
glue that connects our truth with
what our world is imploring us to be
conversation between our heart and
the heartaches of the world
break
through
POWER
PROACTIVITY
PURPOSE
PATTERN
POTENTIAL
POSSIBILITY
PAIN
PROBLEM
PLAY
THE BREAKTHROUGH CURVE: CREATIVE
leadership
THE
SWITCH
the surprising truth about creativity
and how to use it to breakthrough
anything
FREE DOWNLOAD ONLINE NOW
Maya Angelou
Be certain that you do not die
without having done something
wonderful for humanity.
© WECREATE WORLDWIDE LTD 2013 www.wecreateworldwide.com
@nickjankel
nick@wecreateworldwide.com
@nickjankel
Ask me anything

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THE BREAKTHROUGH CURVE