Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.

1/30/2015 1
phone: (408) 727-1100 | website: www.infostretch.com | email: info@infostretch.com
©2004-2010 InfoStretch Corporation. All rights reserved.
Deploying a Mobile Solution:
Top 10 key considerations and
mistakes to avoid.
By: Nick Parmar
Tue. Nov 2nd , 2010
All trademarks are the property of their respective owners.
InfoStretch Webinar
Follow us on Twitter
@infostretch

1/30/2015 2
• InfoStretch Overview
• Top 10 Mistakes
• Questions
Today’s
Exploration
INFOSTRETCH CORP CONTACT INFORMATION
(p) (408) 727-1100 | (w) ww.infostretch.com | presenter: Nick Parmar

1/30/2015 3
About
InfoStretchElevating Confidence
INFOSTRETCH CORPORATION

1/30/2015 4
Organization
 HQ in Silicon Valley
 Offices in New York, Seattle
& India
 90+ Clients and 140+ Projects
Infoneers
 Dynamic Team of 220+ Engineers
 Industry Expertise in Finance,
Retail, Mobile and Healthcare
 Active contributor in online mobile
and Testing Communities
Infrastructure
 Extensive Platform Compatibility
and Performance Test Labs
 2000+ Mobile Handset Test Lab
 ISO 9000-2001 Certified
Partners

1/30/2015 5
Global Mobile Statistics
3.4
Billion
4.5
Billion
31
Percent
5
Years
internet users worldwide1
Smartphone US Population2
Mobile internet users will over take desktop internet users3
92
Countries
With more than 10 million internet requests4
1.9
Billion
5Mobile phone
subscribers
5Mobile phone subscribers grow in next 2 years

1/30/2015 6
INFOSTRETCH CORP CONTACT INFORMATION
Enterprise
Mobile Deployment
Top 10 Mistakes

1/30/2015 7
Misalignment with Organizational
goals
INFOSTRETCH CORPORATION WEBINAR
Mistake # 1
•Don’t build a mobile app because everyone else has one.
•Clearly define the business goals: Whether you want to use it for customer
intimacy, new channel for sales or for product improvement!
Customer Intimacy
Operational Efficiency
New channel for sales
Product Leadership

1/30/2015 8
Mobility Adoption Across Different
Verticals
•Public safety, law enforcement, and municipal compliance activities
Government
Improve responsiveness
•Real-time data on their clients’ portfolios during customer meetings
•Banking, Brokerage, Planning, Taxation consumer and business uses
Financial Services
Real Time financial information
•Efficient capture of inbound supply chain data
•Provide a powerful tracking tool for on-hand inventories of supplies
Manufacturing
Optimize supply chain
•"eprescribing”
•Integration with EMR, EHR systems for reports (iPad app)
•Remote health care
Healthcare
Quality control and efficiency
•Real-time dispatch data to drivers
•Shipping notifications and alerts
•Bar code scanning
Transportation and Logistics
operational efficiency
•Productivity tools with time and expense tracking
•Case access
Legal
Keep in constant touch with clients,
increase billable hours
•Enable Project managers to update project data at the work site
•Inventory control and fraud prevention
Construction
Optimized project management
8

1/30/2015 9
Not planning for integration with
Enterprise apps like CRM, ERP and Content Management
Mistake # 2
Security – Technology - Efficiency

1/30/2015 10
Demands of Mobile Users
 Advanced, feature-rich mobile devices
 Quick device setup with no downtime
 One device for both personal and
corporate use
 Unified email, calendar and messaging
 Protection of personal data and
applications
 Easy access to internal applications and
corporate resources
 Device usage and location privacy
 Business productivity applications
 On-demand technical support
 Carrier choice, flexible plans and reliable
coverage
Requirements of Corporate IT
 Streamline procurement process
 Accelerate mobile deployments
 Control access to corporate resources
 Protect corporate data
 Ensure compliance to industry standards
 Enforce security policies
 Track mobile assets and usage
 Maintain employee productivity
 Allocate telecom costs accurately
 Minimize mobility costs
 Reduce total cost of ownership
Mobile Enterprise
10

1/30/2015 11
Mistake # 3
11
iPhone is not the best device for everyone and all applications!
Selecting the wrong
Mobile device! ?

1/30/2015 12
Surge of enterprise
applications
Global carriers with
complex data plans
Diverse mobile
operating
systems
Advanced mobile
platforms with shorter
device lifecycles
Email
Proof of
delivery
Calendar
Networking
Expense
Tracking
Travel
Mobile
CRM
Mobile
Commerce
Mobile
POS
Field Inspections
Work Order
Management
EHR
EMR
Selecting the right device
12

1/30/2015 13
Selecting Mobile Device/Form
Factor
Smartphone Form Factor
– High mobility
– Limited computing and processing power
– Relatively smaller screen-size for high end graphics
– Limited storage hence, not well suited for inward Enterprise
systems like CRM and ERP.
Tablet Form Factor
– Tablet PC (iPad, HP tablet etc.)
• Bigger screen size
• Higher processing power
• More storage
– Seamless communication between computing devices.
13

1/30/2015 14
Selecting Mobile Devices -
Attributes
14
Enterprise Support
Single or Multiple Devices
Device Capabilities
Device OS and Technical
Capabilities

1/30/2015 15
Selecting Mobile Devices –
Ruggedized / Credit Card readers
15

1/30/2015 16
Selecting Mobile Devices –
Bluetooth Input Devices
16

1/30/2015 17
Ignoring End users during the initial phases of
design and development
Mistake # 4
Result:
•Low adoption rate
•Missing essential
features

1/30/2015 18
Mistake # 5
 Less flexible
 High risk – If it goes wrong, all the effort goes waste
 Lower time for adoption
Big Bang Approach
Developing the entire application in one phase

1/30/2015 19
Selecting the wrong vendor!
Selecting the right vendor:
Verify end to end capabilities: Design, development, testing, porting and
maintenance
Mistake # 6

1/30/2015 20
Non-involvement in defining use cases
Depending on application developer
You know your business and customers best!
Mistake # 7

1/30/2015 21
Selecting Enterprise Mobile Use
Cases
• Not every use case should be mobile.
• Think 30 second activity interval
• Limited input capability/Lower
processing power
• Offline-Online content
• Choosing the right form factor - smart
device, smart pad

1/30/2015 22
Ignoring the obvious
• Native vs. Mobile Application
• Mobile Browsers
• User Experience
• Presenting too much on small screen
• Ease of Navigation
• Build vs. Buy
Mistake # 8

1/30/2015 23
Design Considerations
• Assume all mobile browsers are equal
• Downplay user experience
• Always online only
• Easy Navigation; forget to guide your users
• Present too much on a small screen
• Easy data entry; drop down menus,
selections make user type less

1/30/2015 24
Native Apps
Write One for iOS
And one for Android
And one for Blackberry
And one for Win Mobile
And one for Symbian
Challenges
No Interoperability
No control on release process
No consistent UI experience
Continue build for each platform

1/30/2015 25
Mobile Web
Develop a new mobile presentation
layer
Utilize the existing infrastructure
Reduced overhead on App
Maintenance
Challenges
Off line content
Rich User Interface
Device Capabilities

1/30/2015 26
Build Vs. Buy
Buy
• Potentially quicker time to market
• Lower operational challenges
• May be cost effective
Build
• Differentiation or competitive advantage
• Vendor independent device support
• Road map control
• Decide based on business objectives, technical
capabilities, complexity of the application
• Low complexity and higher competitive
advantage apps should be built

1/30/2015 27
Not Planning for Enterprise Security and
Scalability
• Securing data
• Field rollouts and update
• Device management
• Data recovery
Mistake # 9

1/30/2015 28
Deployment
Security and
Compliance
Monitoring
Management
Support
t
Device and user authentication
Device policy enforcement
Corporate network and data
access control
Application policy enforcement
Remote lock and wipe
Remote device and network
troubleshooting
User self-service support
Device and application inventory
OTA device and application provisioning
Device configuration
OTA Device and application
provisioning and updates
Application version control
Device settings, profiles and
policies
Device and network performance
Device and application compliance
Data usage and roaming
Management by exception with intelligent alerting
Automated Reporting
Mobile Deployment Lifecycle
28

1/30/2015 29
Not testing Mobile App on real handsets
Depending on simulators and emulators
Too much of Fragmentation
What works on simulators not necessarily works on real handsets
Mistake # 10

1/30/2015 30
Testing and Launch
30
Challenges
•Fragmented Mobile devices
landscape
•Lack of Standards and ever
changing Form Factors, Device
OEMS, Geographies, Carriers
•Inconsistency with the Launch
processes
Recommendation
•Identify target devices
•Plan, Develop, Test-test-test.
•Strong understanding of certification needs
with carriers/ Appstores
•Strong post launch support/monitoring

1/30/2015 31
Top 10 Mistakes
1. Non-Alignment with Business Goals
2. No Enterprise Integration
3. Selecting the Wrong Device
4. Ignoring the End User
5. Developing all at once
6. Selecting the wrong vendor
7. Someone else define use cases
8. Ignoring the Obvious (Designs)
9. Not Secure – Not Scalable
10. Not testing for the real world

1/30/2015 32
• Experience of developing
More than 100 mobile
applications for clients
around the world
• Strong experience
working at an “enterprise
level” with enterprise
applications
• Dedicated team of highly
experienced application
developers
• Testing, Certification and
Deployment expertise
• Global Customers –
Global Delivery - Offices
in California, NY and India
Why Infostretch?
32

1/30/2015 33
©2004-2010 InfoStretch Corporation. All rights reserved. 33
InfoStretch Mobile Application Development Process
Agile methodology based involved & iterative development
Testing methodology includes combination of devices, browsers,
Joint Analysis & Development – Collaboration with key
Application stores
Use Cases
Identify different players
Interviews and surveys
Technology and Strategy
GUI and Wire framing
POC and prototyping
Performance & Usability
Security & Network Response
App Stores Certifications
Platforms, devices, browsers
Device Lifecycle management
Support and enhancements

1/30/2015 34
InfoStretch Mobile App Development
Framework and Components
34
Profile/Personalization
Messaging/Alerts –
Push/Pull
Content Streaming
and aggregation
Video/Audio/Ebook
Reading
M - Commerce
Integration: Payment,
Authentication,
Ticketing, Store Front,
Catalogue Shopping
Ad Server Integrations
Peripheral Integrations
– Barcode scanners,
Bluetooth etc.
Social Media
Integration – FB, Twitter,
Linkedin, More
Graphics, animation
and augmented reality
LBS, GPRS,
Triangulation, Voice
recognition, Text to
speech
Real time chat – Video
and Audio
Speech and Image
recognition

1/30/2015 35
Questions?
For more information:
Nick Parmar
Business Development and Sales
Phone : (206) 402 2426
Email : nick.parmar@infostretch.com

1/30/2015 36
Next InfoStretch Webinar
(p) (408) 727-1100 | (w) www.infostretch.com (e) info@infostretch.com | presenter: Nick Parmar
Upcoming Webinar
Mobile Marketing
By: Durgesh Kaushik
7 Dec, 2010

1/30/2015 37
Headquarters
2880 Lakeside Drive, #200
Santa Clara, CA 95054
(408) 727 1100
Partners
New York
17 Tanglewood Rd,
Scarsdale, NY 10583
(703) 395-9791
Seattle
513B Prospect St.,
Seattle, WA 98109
(206) 402-2426
Ahmedabad
5th Floor , Regency
Plaza, Anand Nagar,
Ahmedabad-15,
Gujarat, India
91-79-40266266
Mumbai
Vashi InfoTech Park
,B103,Tower # 1, Vashi
Rail Station, New
Mumbai,
Maharashtra, India
91-22-6947900
Website: www.infostretch.com

Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.

Recommandé

Recommandé

Contenu connexe

En vedette

En vedette (17)

Dernier

Dernier (20)

Deploying a mobile solution? Top 10 key considerations and mistakes to avoid.

Notes de l'éditeur