6. Objetivos
Comunicar el nuevo programa Value Line
Comunicar la fiabilidad de BMW Service
Concienciar sobre los beneficios del taller oficial
7. Target
Una tipología de radio
para cada perfil
Hombres 25-54 Hombres 25-34 Hombres 40-64
Alta y Media Alta Media Alta Media Media Alta, Media Alta y Media Media
8. Creatividad Cuña mas banner
BMW VALUE LINE
El cocktail perfecto
9. Resultados
CTR por arriba de la media 0.73%
+200% en interacción con la pieza
+117% en visitas post impresión
11. Rencontres RADIO 2.0 Paris – Latino
Rencontres RADIO 2.0 Paris – Latino
Radio Hacktive & ‘Smart’ Radios
Rencontres RADIO‘Smart’ Radios
Radio Hacktive2012 Paris – Latino & 2.0
II Rencontres RADIO 2.0 Paris –
Rencontres
Oct.
Following 2 Jornada Radio 2.0 inHacktive & Radio 2.0 Paris in 2011, Nicolas
Radio Barcelona & 1 Rencontres ‘Smart’ Radios
Rencontres
Moulard & Xavier Filliol present two consecutive events 2012in Spain next October.
Oct. in France &
nd st
Rencontres
Latino
Filliol present 2.0 in Barcelona & 1 2012 in Spain Paris in 2011,
Oct. in France &
Following 2 Jornada Radio 2.0 in Barcelona & 1 Rencontres Radio 2.0 Paris in 2011, Nicolas
nd st
2 specific themes will be developed by professionals from publishers, technical & advertising
Moulard & Xavier Jornada Radiotwo consecutive eventsRencontres Radio 2.0next October. Nicolas
Following 2 nd st
businesses:
2 specific themes will be developed by professionals from publishers, technical &next October.
advertising
Moulard & Xavier Filliol present two consecutive events in France & in Spain
businesses:
Radio Hacktive
2 specific themes will be developed by professionals from publishers, technical & advertising
businesses:
How connected Hacktive Engagement & Valorisation
How connected Hacktive engaging audio experiences and empower e-listeners communities?
Radio Radios offer
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
Radio Radios offer engaging audio experiences and empower e-listeners communities?
Activism, collective actions, social links, freedom of speech, responsible communication, ethic…
“Smart” connected Radios offer engaging audio experiences and empower e-listeners communities?
How radios
18 Oct. 2012 @ Ina Paris
When radio is getting “smart” on thesocial links,open API,of speech, responsible communication, ethic…
Activism, collective actions, Networks: freedom metadata, rich media, audio visualization,
“Smart” radios
timeline, open data, crowdsourcing, holistic marketing, social intelligence…
When radio is getting “smart” on the Networks: open API, metadata, rich media, audio visualization,
“Smart” radios
Workshops – radio is getting demos – keynotesmarketing, social intelligence… media, audio visualization,
timeline, open data, crowdsourcing, holistic – networking - live streams -rich
When conferences – “smart” on the Networks: open API, metadata, project pitches with 30+
>> Engaging connected audio tribes <<
experts
Workshops open data, crowdsourcing, holistic marketing, social intelligence…
timeline, – conferences – demos – keynotes – networking - live streams - project pitches with 30+
Page Radio 2.0 >> Engaging connected audio tribes <<
@Radio_20 experts Radio 2.0
Workshops – conferences – demos – keynotes – networking - live streams - project pitches with 30+
Paris
Page Radio 2.0 >> Engaging connected audio tribes <<
#radio_20
@Radio_20 experts Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino Page Radio 2.0
moulard@actuonda.com
@Radio_20 Radio 2.0
Page Radio 2.0
Organizers / contacts : (Spain) Actuonda / Nicolas Moulard -
Paris #radio_20
Latino (France) Les Editions de l’Octet / Xavier Filliol -
moulard@actuonda.com :
Page Radio 2.0
Organizers / contacts (Spain) Actuonda / Nicolas Moulard -
Latino200 profesionales / 30 ponentes / presentaciones / mesas redondas / workshops
xavier@octet.tv
moulard@actuonda.com
xavier@octet.tv
(France) Les Editions de l’Octet / Xavier Filliol -
(France) Les Editions de l’Octet / Xavier Filliol -
Presentación en primicia del estudio ‘Twitter y los periodistas radiofónicos’
xavier@octet.tv
moulard@actuonda.com xavier@adsradios.com
Pagina Radio 2.0 Paris @Radio_20
Pagina Radio 2.0 (Latino) #radio20
