2. Introduction
• London Metropolitan
University & Events
Management
• Concepts in
International Events
Management
• Assessment
requirements & working
throughout this week
3. London Metropolitan
University
• One of the foremost university educators in
London with a student body of over 30,000
students
– A diverse and vibrant university right in the
centre of London
– Welcoming students from all over the world
and from all social or family backgrounds
– In 2007 Londonmet launched the LMBS, one of
Europe’s largest business schools
4. London Metropolitan
University (cont’d)
• LMBS’ diverse and
innovative courses
have produced
many talented
– Recording artists
– Media business Oriste Williams
owners
– Sport events
organisers & culture
sector managers
Jennifer Dong
5. Events Management
• Two of the most popular MA courses at LMBS
• One is about the use of events by countries,
communities, organizations & brands as promotional
tools
• The other is about using events to change the world
• Both comprises 5 core modules, 1 elective & 1
dissertation module
• More information from:
– MA Events Marketing Management
– MA International Events Management
8. Concepts in International
Events Management
• A core module
• Worth 10 credits out of the 180 credits needed
from most MA courses at LMBS
• Always taught as a one-week intensive
• Meant to introduce you to Londonmet
teaching and learning
9. Assessments at Londonmet
• Varied set of tasks
which include:
– Posters
– Short films
– A theoretically informed
case studies
– Proposals
– Presentations
– Putting on events
10. Working This Week
• This week you will be
introduced to many new
ways to teaching,
learning and
assessment
– Using visual media
– Leading academic
discussions
– Academic writing &
referencing
– Using re-mote electronic
databases
11. Working This Week
(cont’d)
• All new skills will be demonstrated in class
• Time will be dedicated to explaining exactly
how the assessment should be completed
• You will be expected to start to develop, in
addition to subject knowledge, skills &
attributes of all LMBS students
– including an international outlook & appreciation for
research & interpersonal & critical thinking skills
12. Week Overview
DAY 1 DAY 2
Ambush Marketing Field Trip
Changing the World One
Event at a Time
DAY 3 DAY 4
An International Approach Events: Product Service
to Events Management or Experience
Authenticity in Events
DAY 5
Cultural Events Marketing
13. Getting Started ...
• Please read chapter one of required text (will
be on FB
• Read everything you can about SUP 11 city
tour
• Keep checking FB
14. For Helpful Tips...
• n.ferdinand@londonmet.ac.uk
• http://facebook.com/Ms.NicoleFerdinand
• Nicole Ferdinand @evntmgt