Social media and E-mail marketing advantages presented at the 11th Annual National Muslim Business Conference at the Center for Human Excellence in Philadelphia, PA
2. Nicole Newman, Biography
Vision
Goals
Accountability
Plan
Marketing starts with a budget
What is social media
Traditional Marketing Techniques
What is Marketing
Build Your Brand
Facebook Ads Work
How does linkedin work?
Next steps
3. Born in Washington DC
Graduate of the High School of
Engineering & Science
MBA, University of Maryland
15 years in Corporate America
8 years in business at
Newman Networks
Embraced Islam April 2010
Connie Grier said “She is always one step
ahead of the "expected" and formulates the
"inspired". She takes the time to explain
everything, and always turns the query back to
YOU and YOUR business. She is a wealth of knowledge, a sharp and
strategic planner, and a coach that coaches respectfully!
5. Business is a three legged stool consisting of
the Product, Marketing, Financing
6. What is the annual revenue goal?
What is the profit margin on the sales?
What is the Exit Strategy?
Define the Marketing Strategy
Define the Financing Strategy
Loans/Lines of Credit
Equity Positions
Angel investors
J. Paul Getty “I would rather earn 1% of other
peoples money than 100% of my own effort”
7. Your are your own boss
Who what holds you accountable?
Religion
Family
Friends
Mentors/Coaches
Books
Getting to Yes
The E-Myth Revisited b Michael Gerber
The tipping point by Malcolm Gladwell
9. Accounting System
Quickbooks
Freshbooks
Outright
Product/Service
Product, Placement
Positioning, Price
Positioning
Must be seen by the customer 6 times before it
registers
Measurable Return on Investment
10. Social media is online content built by people using
highly accessible and scalable publishing
technologies. At its most basic sense, social media
is a shift in how people discover, read and share
news, information and content.
It is the democratization of information, transforming
people from content readers into publishers.
Social media has become extremely popular because
it allows people to connect in the online world to
form relationships for personal, political and
business use.
11. PUSH (TV, Radio, Newspapers, Magazines,
Billboards, Program Guides)
Versus
PULL (Social Media, Websites, Radio
Interviews...)
"It is not who you know but who knows you" -
http://www.otiscollier.com/its-not-who-you-
know-but-who-knows-you/
12. Marketing is belief in yourself transferred to someone
else.
All people (someone else) are -
1) Customer
2) Potential Customer
3) Referral Marketing Partner
a. Local business
b. High School Classmate
c. College Alumni
Social Media is not who you know but WHO
KNOWS YOU!
13. Facebook – 750 Million Active users (70%
outside the US)
Myspace – 120 Million Active Users
Blogs - 55 million active users (declining)
Linkedin – 130 million registered users
Twitter – not disclosed
YouTube - over 100 million videos a day
• Plaxo
• Yelp
14. Marketing belief in yourself transferred to
someone else
Testimonials
Visual appearance
Print
Integrations -- Website
YouTube
Facebook
Linkedin
DEFINE YOUR SOCIAL MEDIA STRATEGY
Platform - Facebook
Platform – Linkedin
Platform - Twitter
Platform - Instagram
Platform - Yelp
15. Facebook uses the power of influence (John
X likes the ad)
Facebook uses the status updates as content
for the ad meaning the ads dynamically
change without programmer intervention
Influence and Expert knowledge = Attraction
marketing
16. Three levels of
Engagement
On-line Resume
continuous update
can PDF
Recommendations
stand out from the
crowd
useful for job search
Groups
build common
interest
target market
17. Content to attract target market
Landing Page (fan page is website for
Facebook)
Favorite pages (reciprocal relationship with
other Businesses)
Membership - what is their incentive to
Become a fan
Suggest to friends
Automate tracking tools
ADVERTISE!!!!!
18. Vision Board Workshop on June 29th, 2014 at
IMPACT Hub
Calling All Female Entrepreneurs Cohort 5 begins
on June 29th, 2014
Linkedin 102 “I have a profile, now what”
workshop on May 13th, 2014
Ready, Set, Grow seminar and training at The
Enterprise Center on May 21st, 2014
RSVP
http://newmannetworks.eventbrite.com