SlideShare une entreprise Scribd logo

Social media for Business

•Télécharger en tant que PPT, PDF•
•
Nicole Newman
Nicole Newman

Presentation for the West Philadelphia Free Library on November 2nd, 2011

BusinessTechnologie
1  sur  18
Social Media for Business Nicole Newman President/CEO, Newman Networks November 2nd, 2011
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? Marketing is belief in yourself transferred to someone else. All people (someone else) are -     1) Customer     2) Potential Customer     3) Referral Marketing Partner         a. Local business         b. High Scool Classmate         c. College Alumni  Social Media  is not who you know but WHO KNOWS YOU!
What is Social Media? ,[object Object],[object Object],[object Object]
Social Media Websites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cost Effective Marketing Techniques PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) EXPENSIVE Versus   PULL (Social Media, Websites, Networking, Radio Interviews...) COST EFFECTIVE "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
Edification ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Attraction Marketing? Marketing defined Attract is to exert a force on (a body) causing it to approach or prevent it from moving away; Attraction Marketing utilizes free or low cost social media tools to "become the hunted"
Build Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Ads Work! Facebook uses the power of influence (John X likes the ad) Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention Influence and Expert knowledge = attraction marketing
How does Linkedin work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to use Facebook for branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Enhancements to Social Media Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Build a contact List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Connect with Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM follow up process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources 1)  Social Media Revolution  version 2 YouTube video 2) The Blue Blanket Blog (http://blueblanketblog.com/2010/04/07/social-media--go-wide-or-go-deep.aspx) 3) Barack Obama Internet Strategy ( http://www.readwriteweb.com/archives/barack_obama _ internet_strategy_presentation.php) 4) Facebook growth chart - (http://socialmediaseo.net/2010/04/08/facebook-growth-chart/) 5) http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/
http://www.facebook.com/newmannetworks http://www.newman-network.com http://www.linkedin.com/in/nicolenewman  http://ulec2011.eventbrite.com

Recommandé

Social Media #Fail(s)
Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant
 
Services Capstone Starting a Social Media Strategy
Services Capstone Starting a Social Media StrategyServices Capstone Starting a Social Media Strategy
Services Capstone Starting a Social Media Strategy
Susan Chesley Fant
 
The So What of Social Media
The So What of Social MediaThe So What of Social Media
The So What of Social Media
Mark Holmgren Consulting
 
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
Marvin Dejean
 
Starting Clients with Digital and Social Media Marketing
Starting Clients with Digital and Social Media MarketingStarting Clients with Digital and Social Media Marketing
Starting Clients with Digital and Social Media Marketing
Susan Chesley Fant
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
N V Jagadeesh Kumar
 
10.23
10.2310.23
10.23
WeinaRan
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
Julie Bevacqua
 

Recommandé

Social Media #Fail(s)
Social Media #Fail(s) Social Media #Fail(s)
Social Media #Fail(s)
Susan Chesley Fant
 
Services Capstone Starting a Social Media Strategy
Services Capstone Starting a Social Media StrategyServices Capstone Starting a Social Media Strategy
Services Capstone Starting a Social Media Strategy
Susan Chesley Fant
 
The So What of Social Media
The So What of Social MediaThe So What of Social Media
The So What of Social Media
Mark Holmgren Consulting
 
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
Marvin Dejean
 
Starting Clients with Digital and Social Media Marketing
Starting Clients with Digital and Social Media MarketingStarting Clients with Digital and Social Media Marketing
Starting Clients with Digital and Social Media Marketing
Susan Chesley Fant
 
Impact of social media on business
Impact of social media on businessImpact of social media on business
Impact of social media on business
N V Jagadeesh Kumar
 
10.23
10.2310.23
10.23
WeinaRan
 
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
B2B Marketing: 5 Outstanding Ways to Leverage Social Media in a B2B Setting b...
Julie Bevacqua
 
Presentation1
Presentation1Presentation1
Presentation1
Ravi Foods Pvt. Ltd. (DUKES)
 
Social media for Nonprofits - Presented by Greg Ensell
Social media for Nonprofits - Presented by Greg EnsellSocial media for Nonprofits - Presented by Greg Ensell
Social media for Nonprofits - Presented by Greg Ensell
Katie Hurst
 
Social Media Marketing Final
Social Media Marketing FinalSocial Media Marketing Final
Social Media Marketing Final
Thanyathorn Chatlaong
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social Media
Out There Advertising
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
Marvin Dejean
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Merit Pages
 
Social CRM Strategies for Nonprofits
Social CRM Strategies for NonprofitsSocial CRM Strategies for Nonprofits
Social CRM Strategies for Nonprofits
Katie Hurst
 
Using The Power Of Social Media
Using The Power Of Social MediaUsing The Power Of Social Media
Using The Power Of Social Media
Dan Fowler
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media Landscape
Out There Advertising
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
Marvin Dejean
 
Marketing and Networking for Libraries
Marketing and Networking for LibrariesMarketing and Networking for Libraries
Marketing and Networking for Libraries
University of San Agustin
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
jazming1
 
Basics of Influence Marketing
Basics of Influence Marketing Basics of Influence Marketing
Basics of Influence Marketing
Appinions
 
Leveraging Social Media as Business Tool
Leveraging Social Media as Business ToolLeveraging Social Media as Business Tool
Leveraging Social Media as Business Tool
Robin Low
 
Médias sociaux
Médias sociauxMédias sociaux
Médias sociaux
Existo Communications and Socio-Technologies
 
Social media and content creation for social media
Social media and content creation for social mediaSocial media and content creation for social media
Social media and content creation for social media
P&CO
 
How to use media authority to attract clients
How to use media authority to attract clientsHow to use media authority to attract clients
How to use media authority to attract clients
Kat Ford
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
Jason Posner
 
Fitting Social Media Marketing within the Agency
Fitting Social Media Marketing within the AgencyFitting Social Media Marketing within the Agency
Fitting Social Media Marketing within the Agency
Daniel Riveong
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
Charlie Centinaro II
 
Async/Await: make it simple!!
Async/Await: make it simple!!Async/Await: make it simple!!
Async/Await: make it simple!!
Massimo Bonanni
 
Creating Livable Communities Through Smart School Siting
Creating Livable Communities Through Smart School SitingCreating Livable Communities Through Smart School Siting
Creating Livable Communities Through Smart School Siting
Sharon Roerty
 

Contenu connexe

Tendances

Using The Power Of Social Media
Using The Power Of Social MediaUsing The Power Of Social Media
Using The Power Of Social Media
Dan Fowler
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
Marvin Dejean
 

Tendances (20)

Presentation1
Presentation1Presentation1
Presentation1
 
Social media for Nonprofits - Presented by Greg Ensell
Social media for Nonprofits - Presented by Greg EnsellSocial media for Nonprofits - Presented by Greg Ensell
Social media for Nonprofits - Presented by Greg Ensell
 
Social Media Marketing Final
Social Media Marketing FinalSocial Media Marketing Final
Social Media Marketing Final
 
Business-to-Business Social Media
Business-to-Business Social MediaBusiness-to-Business Social Media
Business-to-Business Social Media
 
5 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 1204095 Keys To Mastering Your Social Media Community 120409
5 Keys To Mastering Your Social Media Community 120409
 
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...Developing a Social Content Strategy: Finding the right mix of paid, owned an...
Developing a Social Content Strategy: Finding the right mix of paid, owned an...
 
Social CRM Strategies for Nonprofits
Social CRM Strategies for NonprofitsSocial CRM Strategies for Nonprofits
Social CRM Strategies for Nonprofits
 
Using The Power Of Social Media
Using The Power Of Social MediaUsing The Power Of Social Media
Using The Power Of Social Media
 
Charting the Social Media Landscape
Charting the Social Media LandscapeCharting the Social Media Landscape
Charting the Social Media Landscape
 
Mission Possible: Social Media Success
Mission Possible: Social Media SuccessMission Possible: Social Media Success
Mission Possible: Social Media Success
 
Marketing and Networking for Libraries
Marketing and Networking for LibrariesMarketing and Networking for Libraries
Marketing and Networking for Libraries
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 
Basics of Influence Marketing
Basics of Influence Marketing Basics of Influence Marketing
Basics of Influence Marketing
 
Leveraging Social Media as Business Tool
Leveraging Social Media as Business ToolLeveraging Social Media as Business Tool
Leveraging Social Media as Business Tool
 
Médias sociaux
Médias sociauxMédias sociaux
Médias sociaux
 
Social media and content creation for social media
Social media and content creation for social mediaSocial media and content creation for social media
Social media and content creation for social media
 
How to use media authority to attract clients
How to use media authority to attract clientsHow to use media authority to attract clients
How to use media authority to attract clients
 
Fantastic four presentation
Fantastic four presentationFantastic four presentation
Fantastic four presentation
 
Fitting Social Media Marketing within the Agency
Fitting Social Media Marketing within the AgencyFitting Social Media Marketing within the Agency
Fitting Social Media Marketing within the Agency
 
Social 3dia project
Social 3dia projectSocial 3dia project
Social 3dia project
 

En vedette

модные прически и макияж осень зима 2012-2013 - 2
модные прически и макияж осень зима 2012-2013 - 2модные прически и макияж осень зима 2012-2013 - 2
модные прически и макияж осень зима 2012-2013 - 2
ChristinaMaker
 
January 6 10
January 6 10January 6 10
January 6 10
krehd
 

En vedette (9)

Async/Await: make it simple!!
Async/Await: make it simple!!Async/Await: make it simple!!
Async/Await: make it simple!!
 
Creating Livable Communities Through Smart School Siting
Creating Livable Communities Through Smart School SitingCreating Livable Communities Through Smart School Siting
Creating Livable Communities Through Smart School Siting
 
модные прически и макияж осень зима 2012-2013 - 2
модные прически и макияж осень зима 2012-2013 - 2модные прически и макияж осень зима 2012-2013 - 2
модные прически и макияж осень зима 2012-2013 - 2
 
Marketing is not sales
Marketing is not salesMarketing is not sales
Marketing is not sales
 
A Rich Web experience with jQuery, Ajax and .NET
A Rich Web experience with jQuery, Ajax and .NETA Rich Web experience with jQuery, Ajax and .NET
A Rich Web experience with jQuery, Ajax and .NET
 
Leveraging Cloud Computing - How and Why?
Leveraging Cloud Computing - How and Why?Leveraging Cloud Computing - How and Why?
Leveraging Cloud Computing - How and Why?
 
January 6 10
January 6 10January 6 10
January 6 10
 
Marketing Your Small Business
Marketing Your Small BusinessMarketing Your Small Business
Marketing Your Small Business
 
portfolio
portfolioportfolio
portfolio
 

Similaire à Social media for Business

How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
Grow Socially, Inc.
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
batchblue
 

Similaire à Social media for Business (20)

Costeffective techsolutionsmarketing
Costeffective techsolutionsmarketingCosteffective techsolutionsmarketing
Costeffective techsolutionsmarketing
 
Cost Effective marketing
Cost Effective marketingCost Effective marketing
Cost Effective marketing
 
How to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media MarketingHow to Grow Your Practice Using Social Media Marketing
How to Grow Your Practice Using Social Media Marketing
 
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentationHow to Grow Your Practice Using Social Media Marketing- pcrs presentation
How to Grow Your Practice Using Social Media Marketing- pcrs presentation
 
iFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex SassiFront 2010 prezentacija na Alex Sass
iFront 2010 prezentacija na Alex Sass
 
Online / digital PR
Online / digital PROnline / digital PR
Online / digital PR
 
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]How To Use Social Networks to Grow Your Business [Graph Expo 2011]
How To Use Social Networks to Grow Your Business [Graph Expo 2011]
 
Communicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD'sCommunicating Through Social Media: Essential for RD's
Communicating Through Social Media: Essential for RD's
 
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your BusinessBeyond the Hype: How to Use Social Media Tools to Grow Your Business
Beyond the Hype: How to Use Social Media Tools to Grow Your Business
 
Intro to Social Media, (Update)
Intro to Social Media, (Update)Intro to Social Media, (Update)
Intro to Social Media, (Update)
 
Social Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedInSocial Media Marketing - Facebook, Twitter, LinkedIn
Social Media Marketing - Facebook, Twitter, LinkedIn
 
Strategies for Social Media Success - Ohio Public Information Network Present...
Strategies for Social Media Success - Ohio Public Information Network Present...Strategies for Social Media Success - Ohio Public Information Network Present...
Strategies for Social Media Success - Ohio Public Information Network Present...
 
Social Media for BR&E
Social Media for BR&ESocial Media for BR&E
Social Media for BR&E
 
Guerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - BridportGuerrilla e-marketing DORSET - Bridport
Guerrilla e-marketing DORSET - Bridport
 
Adoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business DevelopmentAdoption of Social Media for Marketing and Business Development
Adoption of Social Media for Marketing and Business Development
 
Social Media for Lead Generation
Social Media for Lead GenerationSocial Media for Lead Generation
Social Media for Lead Generation
 
Social Media for Realtors
Social Media for RealtorsSocial Media for Realtors
Social Media for Realtors
 
Digital marketing foundations 1.0
Digital marketing foundations 1.0Digital marketing foundations 1.0
Digital marketing foundations 1.0
 
Finanical Literacy
Finanical LiteracyFinanical Literacy
Finanical Literacy
 
Social Media For Small Businesses
Social Media For Small BusinessesSocial Media For Small Businesses
Social Media For Small Businesses
 

Plus de Nicole Newman

How To Network
How To NetworkHow To Network
How To Network
Nicole Newman
 

Plus de Nicole Newman (9)

Critical Financial Literacy and Public Policy
Critical Financial Literacy and Public PolicyCritical Financial Literacy and Public Policy
Critical Financial Literacy and Public Policy
 
Accounting metrics needed to implement a marketing strategy
Accounting metrics needed to implement a marketing strategyAccounting metrics needed to implement a marketing strategy
Accounting metrics needed to implement a marketing strategy
 
Effective communication for business
Effective communication for businessEffective communication for business
Effective communication for business
 
Lead Generation using Linkedin.com
Lead Generation using Linkedin.comLead Generation using Linkedin.com
Lead Generation using Linkedin.com
 
So you want to be an Entrepreneur?
So you want to be an Entrepreneur?So you want to be an Entrepreneur?
So you want to be an Entrepreneur?
 
How To Network
How To NetworkHow To Network
How To Network
 
Business Technology Expo 2012
Business Technology Expo 2012Business Technology Expo 2012
Business Technology Expo 2012
 
Neighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing PresentationNeighborhood Interfaith Council Marketing Presentation
Neighborhood Interfaith Council Marketing Presentation
 
Lunch and learn
Lunch and learnLunch and learn
Lunch and learn
 

Dernier

Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
gargpaaro
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
pujan9679
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
jaehdlyzca
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
daisycvs
 

Dernier (20)

Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Cannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 UpdatedCannabis Legalization World Map: 2024 Updated
Cannabis Legalization World Map: 2024 Updated
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book nowKalyan Call Girl 98350*37198 Call Girls in Escort service book now
Kalyan Call Girl 98350*37198 Call Girls in Escort service book now
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 

Social media for Business

  • 1. Social Media for Business Nicole Newman President/CEO, Newman Networks November 2nd, 2011
  • 2.
  • 3. What is Marketing? Marketing is belief in yourself transferred to someone else. All people (someone else) are -     1) Customer     2) Potential Customer     3) Referral Marketing Partner         a. Local business         b. High Scool Classmate         c. College Alumni  Social Media  is not who you know but WHO KNOWS YOU!
  • 4.
  • 5.
  • 6. Cost Effective Marketing Techniques PUSH (TV, Radio, Newspapers, Magazines, Billboards, Program Guides) EXPENSIVE Versus   PULL (Social Media, Websites, Networking, Radio Interviews...) COST EFFECTIVE "It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/
  • 7.
  • 8. What is Attraction Marketing? Marketing defined Attract is to exert a force on (a body) causing it to approach or prevent it from moving away; Attraction Marketing utilizes free or low cost social media tools to "become the hunted"
  • 9.
  • 10. Facebook Ads Work! Facebook uses the power of influence (John X likes the ad) Facebook uses the status updates as content for the ad meaning the ads dynamically change without programmer intervention Influence and Expert knowledge = attraction marketing
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Resources 1)  Social Media Revolution  version 2 YouTube video 2) The Blue Blanket Blog (http://blueblanketblog.com/2010/04/07/social-media--go-wide-or-go-deep.aspx) 3) Barack Obama Internet Strategy ( http://www.readwriteweb.com/archives/barack_obama _ internet_strategy_presentation.php) 4) Facebook growth chart - (http://socialmediaseo.net/2010/04/08/facebook-growth-chart/) 5) http://www.insidefacebook.com/2010/02/15/new-facebook-statistics-show-big-increase-in-content-sharing-local-business-pages/

Notes de l'éditeur

  1. Push - Traditional - Build awareness to tell the target market about your product. Distribution model (Television ads, radio ads, newspaper ads, billboards) i.e Pull - Social Media - Use word of mouth (networking) to allow your target market find your product/service by utilizing attraction marketing techniques. Distribution model (facebook, twitter, linkedin, plaxo, myspace, flikr, blogtalkradio) i.e
  2. Marketing defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Become the hunted - as an expert for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 
  3. to attract John's network to the brand. Sue who is in John's network; likes John therefore she likes the ad... Nick who likes Sue; likes the ad also because Sue likes it (and on and on...)