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HOW TO: Rock a Relevant Facebook Page
1. HOW TO: ROCK a Relevant Facebook Page
Presented by
Nicole Nicolay “@nik_nik”
Founder / CCO – AgentEvolution.com
Founder / Blogger – MyTechOpinion.com
3. The
70’s...
Disco hits the dance floor.
Step 1: WHO?
•YOU
•YOUR TEAM
•COMPANY or BROKER
•MARKETING ASSISTANT & YOU!!!!
4. The
70’s...
Disco hits the dance floor.
Step 2: Choose the concept
•Brand Identity: agent, broker, company
•Local Market Focus: neighborhood, city, region
•Hobbie/Interest Focus: surfing, beach fun, etc.
•Niche Focus: green building, women homeowners, etc.
•Expertise Focus: short sales, foreclosures, luxury RE
•Cause Focus: breast cancer, food drive, etc.
5. The
70’s...
Disco hits the dance floor.
Step 2: Choose the name
•Brand Identity: ACME Realty or Joe Smith – Real Estate Agent
•Local Market Focus: Simi Valley Real Estate, 365 Things to Do
in Timbukto
•Hobbie/Interest Focus: Manhattan Beach Mojitos, Horsing
Around in Alpine
•Niche Focus: Independent Women Homeowners
•Expertise Focus: Saratoga Luxury Real Estate
•Cause Focus: Go PINK!
10. Disco hits the dance floor.
Step 5: Customize Your Page – Add Image
11. Disco hits the dance floor.
Step 5: Customize Your Page – Add INFO
12. Disco hits the dance floor.
Step 5: Customize Your Page –
Add a Welcome Bio
13. Disco hits the dance floor.
A few ROCKIN’ tips:
•Be sure to have a couple of updates/posts ready to go!
•Promote your Page w/ the “Like Box” on your Blog.
•Promote your Page from your Profile Bio Box or FBML Box.
•Create a Twitter account to promote Page and Blog.
•Create a custom “Welcome Tab”
•Stay consistent by identifying content sources & creating a
posting schedule.