Learn WordPress for Real Estate with the following 3 courses: (1) Take Your Website from Static to Standout - an overview of why WordPress works for Real Estate, as well as how to improve upon the 5 most important areas of your website. (2) WordPress DIY - This class is aimed at real estate professionals with the technical know-how and interest for creating their own WordPress website. Steps for getting started will be shared along with the most compatible real estate features you need for a standout website. (3) WordPress "Have it Done" - This class is aimed at real estate professionals who are of the "have it done" mindset. They don't have time to tinker with creating their own WordPress site but they understand the value in having one set up to standout online. The process for getting a site made will be shared, along with tips for what's required to maintain and be successful once your site is launched.

1. NATIONAL ASSOCIATION OF REALTORS®
WORDPRESS CAMP
COURSE 1
TAKE YOUR WEBSITE
FROM STATIC TO STANDOUT
NIC OL E NIC OL AY
REGGIE NICOL AY
@ NIK_NIK
@R EGGIER PR
C HIEF C R EATIV E OF F IC ER
V P, MA R KETI NG & SOC I A L MED I A
AGENTEVOLUTION.C OM
R EA LTOR S PROPERTY R ESOURC E

2. TOP 10 REASONS TO CHOOSE
WORDPRESS FOR REAL ESTATE
1. Open source & free
2. Large supportive community
3. 1000s of plugins
4. SEO friendly
5. Design flexibility
6. Easy admin accessibility
7. Blogging functionality
8. Social Media friendly
9. You own it
10. Dynamic over static

3. 1. IS YOUR PLATFORM RESPONSIVE?

4. TASK : IF NOT, MOVE TO A
RESPONSIVE THEME.
(VISIT THEMES.AGENTEVOLUTION.COM)

5. 2. IS YOUR BRANDING OBVIOUS?

6. TASK : IF NOT, MAKE IT. REFRESH
YOUR LOGO & DESIGN COLORS.
(CHECK OUT LOGOGLO.COM)

7. 3. IS YOUR CONTENT UNIQUE?

8. TASK : IF NOT, CREATE IT - BLOG
CONTENT OR STAPLE CONTENT.
(DO YOU HAVE A CONTENT MARKETING PLAN?)

9. 4. ARE YOUR FEATURES WORTH USING?

10. TASK : IF NOT, MAKE THEM
BETTER OR GET RID OF THEM.
(WHAT HAS YOUR IDX DONE FOR YOU LATELY WHAT HAVE YOU DONE TO MAKE IT BETTER?)
,

11. 5. DO YOU HAVE A CLEAR CALL TO ACTION?

12. TASK : IF NOT, DESIGN AND PLAN
ONE.
(OFFER YOUR GREATEST STRENGTH IN RETURN FOR CONTACT INFO.)

13. LET’S REVIEW
1.
If your website isn’t responsive, it’s time to move to a responsive
WordPress theme.
2.
If your branding isn’t obvious or consistent, make it.
3.
If your content isn’t unique, create it.
4.
If your features suck, don’t pay for them.
5.
If you don’t have a call to action, design one to match your greatest
strength.

14. GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook
Connect w/ @nik_nik
Nicole@AgentEvolution.com
AgentEvolution.com
Connect w/ @ReggieRPR
Reggie@narrpr.com
Blog.narrpr.com

15. NATIONAL ASSOCIATION OF REALTORS®
WORDPRESS CAMP
COURSE 2
WORDPRESS DIY
NIC OL E NIC OL AY
REGGIE NICOL AY
@ NIK_NIK
@R EGGIER PR
C HIEF C R EATIV E OF F IC ER
V P, MA R KETI NG & SOC I A L MED I A
AGENTEVOLUTION.C OM
R EA LTOR S PROPERTY R ESOURC E

16. 1. HOW DO I GET STARTED WITH
MY OWN WORDPRESS SITE?

17. • Purchase your domain & hosting.
• Check out WPengine.

18. 2. HOW DO I CHOOSE THE
RIGHT THEME?

19. • Go with the Genesis Framework.
• Choose a responsive WordPress theme.

20. 3. WHAT SHOULD I KNOW ABOUT
INSTALLING WORDPRESS?

21. • There are many ways to install
WordPress.
• Check with your host to see what they
recommend.
• There’s always the Famous 5 Minute
Install.

22. 4. WHAT OTHER KEY TASKS DO I NEED
TO TAKE CARE OF BEFORE I LAUNCH?

24. 5. WHAT TOOLS CAN HELP ME POST
CONSISTENTLY TO MY SITE?

25. • Create a Blog Content Plan.
• Choose a Calendar Tool.

26. 6. WHAT OTHER PLUGINS
SHOULD I CONSIDER?
IDX Home Search
• IDX Broker
• Diverse Solutions
SEO
• Yoast WordPress SEO
• Yoast SEO Video
Lead Generation
• Gravity Forms
• Simple Sidebars
Social Integration
• Jetpack
• Social
• Simple Share Buttons
Content Integration
• Simple Real Estate Pack
• Content Types
Site Performance
• W3 Total Cache
• Backup Buddy

27. 7. HOW DO I ADD IDX HOME
SEARCH TO MY WORDPRESS SITE?

28. • Know which IDX works best in your area.
• Choose one that plays nice with
WordPress.
• Configure it to save the consumer time.

29. 8. HOW DO I CREATE NEIGHBORHOOD
PAGES?

30. • Identify your neighborhoods or niche.
• Compile original content for each page
(photo, video, brief description).
• Supplement with other content (Market
Reports, IDX save searches, school info,
local businesses, etc.)

31. 9. HOW DO I ADD A CONTACT
FORM?

38. 10. HOW DO I ADD AN EMAIL
NEWSLETTER?

41. • Create a contact form for a call to action.
• Offer something of VALUE in exchange.
• Use Gravity Forms

42. 11. HOW CAN I IMPROVE MY SEO?

44. • Use the Yoast SEO plugins.
• Create original content (blog or staple).
• Google Analytics
• Google Authorship

45. 12. WHAT KIND OF REGULAR
MAINTENANCE SHOULD I BE DOING?

46. • Regular backups
• Update your password
• Update your WordPress core and
plugins regularly.

47. GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook
Connect w/ @nik_nik
Nicole@AgentEvolution.com
AgentEvolution.com
Connect w/ @ReggieRPR
Reggie@narrpr.com
Blog.narrpr.com

48. NATIONAL ASSOCIATION OF REALTORS®
WORDPRESS CAMP
COURSE 3
WORDPRESS
HAVE IT DONE
NIC OL E NIC OL AY
REGGIE NICOL AY
@ NIK_NIK
@R EGGIER PR
C HIEF C R EATIV E OF F IC ER
V P, MA R KETI NG & SOC I A L MED I A
AGENTEVOLUTION.C OM
R EA LTOR S PROPERTY R ESOURC E

49. TOP 10 TIPS YOU SHOULD KNOW ABOUT
THE WEB DESIGN PROCESS:
1. Own your domain
2. Choose a quality host (WPengine, Hostgator)
3. Know your budget ($500-$5000)
4. Blog Content, Staple Content, or both!
5. Choose your IDX home search
6. Identify other key features: newsletter, social share controls, etc.
7. Read through your design brief thoroughly
8. Understand the design and launch timeline
9. If you make changes along the way, expect delays and to spend more $.
10. Don’t lag on organizing your content

50. 1. CREATE A CONTENT MARKETING PLAN

51. DEFINE YOUR NICHE
WHAT’S YOUR STORY – WHAT DO YOUR TARGETS WANT?

52. MAKE AN EDITORIAL LIST
BASED ON LOCATION, EXPERTISE, MARKET KNOWLEDGE, PASSIONS
• Market Trends
• Neighborhood Spotlight
• Local Business Interviews
• School District Changes
• Community Events
• Winery Spotlight

53. • Create a blog content plan.
• Decide what type of content you will
create: blog content (post) or staple
content (page).
• Define your niche.
• Make an editorial list.

54. 2. POST TO YOUR OWN SITE

55. www.yoursite.com/wp-admin

56. • You CAN and SHOULD post to your own
site.
• Login yoursite.com/wp-admin.
• Test post, save draft, and preview.

57. 3. ADD NICHE PAGES

59. • Add value to your site with niche pages.
• Create the page: add photos, video, and
an original description.
• Supplement with other content
resources: school scores, market
reports, saved searches, etc.
• Add your page to the proper navigation
menu, or create one.

60. 4. ADD & OPTIMIZE MEDIA

62. • Find out what size photos look best on
your site.
• Get a tool for resizing photos: Adobe
Lightroom or Pixlr.com.
• Host video on Youtube, easily add the
link on it’s own line or embed to size.

63. 5. PROMOTE YOUR CONTENT AND YOUR SITE

64. POST TO YOUR SITE

65. SHARE TO FACEBOOK

66. SHARE TO LINKEDIN

67. SHARE TO TWITTER

68. HOST VIDEO ON YOUTUBE

69. REPURPOSE VIA EMAIL & PRINT

70. MY SECRET WEAPON: HOOTSUITE

71. REAL TIME DRIP MARKETING

72. REAL TIME DRIP MARKETING

73. REAL TIME DRIP MARKETING

74. • Promote your helpful content in the social
channels YOU like using & the ones your
targets prefer.
• Sign up for the free version of Hootsuite
• Connect your social networks and get the
Hootlet for your browser.
• Utilize the Hootlet for a weekly real time
drip campaign.

75. GET “WORDPRESS
FOR REAL ESTATE”
Download for free: AgentEvolution.com/ebook
Connect w/ @nik_nik
Nicole@AgentEvolution.com
AgentEvolution.com
Connect w/ @ReggieRPR
Reggie@narrpr.com
Blog.narrpr.com