This Power Point is to be of service to those in the service learning community to communicate, honor and promote service learning and civic engagement activities. The Power Point focuses on social media concepts and involves nine 9 interactive exercises.

1. Building Bridges Connecting Social
Media and Service Learning
Holden Dillman, Nicoleta Dvornicov, Jacob Heller,
Dylan Mullins and Peter Hackbert,
Entrepreneurship for the Public Good Program
Berea College, Berea KY
Gulf South Conference
Little Rock, AR
March 11-13, 2015
03/13/15 Peter Hackbert, Berea College
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2. Entrepreneurship for the Public Good
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3. 10
Community Partners Challenge
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4. What Can You Gain From Our EPG
Experience ?
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5. 1.4B
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6. Five Social Media Platforms that Matter
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7. How Can YOU Optimize Your Profile?
Do what you can, with what you have,
where you are.
- Theodore Roosevelt
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8. Pick a Neutral Screen Name
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9. Avatar Example
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10. 2 Things
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11. Cover Example
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12. 12
An Example of Google+

13. 15

14. LinkedIn Example
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15. Go Anonymous
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16. Twitter Header Example
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17. Workshop Exercise: Twitter Handles
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18. Workshop Exercise: Mantra Example
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19. 22

20. Let Me Introduce You to Curtis Penix
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21. 24
Curtis Penix

22. How To Feed the Content Monster?
The man who does not read good books has no
advantage over the man who can not read them.
M A R K T W A I N
_____________________________________
Content Creation | Content Curation
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23. Calendar Event Planning in Google Docs
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24. Hubspot Editorial Calendar
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25. Reshare Test
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26. Reshare Your Pal’s Posts
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27. Alltop
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28. 32

29. Buffer - the easiest way to publish on social media
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30. Feedly Example
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31. Google Scholar
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32. Futurity: University Press Releases
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33. Did Someone Say Holy Kaw?!
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34. Klout Example
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35. LinkedIn Example
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36. NPR Example
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37. 41

38. TED Example
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39. Find What Is Trending
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Facebook Twitter

40. Keep a Running List
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41. Seize the (Holi)Day Example
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42. 46

43. 47

44. 51
1. What am I trying to say?
2. What words will express it?
3. What image will make it clearer?
4. Is this image fresh enough to have an effect?

45. Be Valuable, Be Interesting, Be Bold , and Be
Brief
If you are not pissing people off on social media, you’re not using
it right.
G U Y K A W A S A K I
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46. Be Thankful, Be Visual, Be Organized
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47. #FoodPorn
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#Fruit
#Dessert
#InstaFood

48. Be Active
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49. Be Distributed
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50. 57

51. Be Promotional
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52. Be Analytical
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53. Be Curious
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54. Use the Right Tools
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55. Use “Mentions” Not Hastags
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56. Consider the Total Audience
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57. 64

58. Go Three Rounds
Opening Bell: When you share a post
Round 1: Commenter Comments
Round 2: Your Response
Round 3: Commenter Responds
End of Fight.
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59. Add Drama
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60. Effective E-mail List | Mail Chimp
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61. 68

62. Join a Blogging Network | Triberr
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63. Embed Your Posts in Your Blog
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64. Meet Community Partners in Real Life
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65. CROSS POST
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66. #GSS2015
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67. Reach Beyond the Event
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68. 75

69. 76

70. Take and Share Candid Photos
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71. Google Event Page - How to
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72. How to Optimize Individual Platforms
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73. How to Put Everything Together
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74. Thank You Gulf South
Summit Conference!
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