2. What I‘ll be talking about
— Jay-Z and all that
— THE KEY MEGATREND
— Engineering Serendipity – the new
SoLoMo
— Big Data & ‗The End of Privacy‘
— The Great Tech War
— Tyranny of the Screen (and the role of
cyborg monkeys)
Lessons from SXSW Interactive 2012
6. GAMIFICATION in one slide
— Real time feedback
— Transparency
— Goal-setting
— Badges
— Leveling up
— Onboarding & Mastery
— Competition
— Teams
Lessons from SXSW Interactive 2012
16. key megatrend
—Smaller, faster, more
powerful, cheaper,
more energy efficient,
longer lasting
Lessons from SXSW Interactive 2012
17. energy efficiency
Computations (per kWh)
Less energy: The
number of
computations
computers can carry
out using the same
amount of energy has
been increasing by a
factor of two every 1.5
years.
Jonathan Koomey
Lessons from SXSW Interactive 2012
20. ABC at SXSW –
―Always Be Charging‖
Lessons from SXSW Interactive 2012
21. key megatrend
—Smaller, faster, more
powerful, cheaper,
more energy efficient,
longer lasting, better
connected
Lessons from SXSW Interactive 2012
22. TouchPoints 4: Nearly half of UK
households now have wifi
TP4:
47%
Lessons from SXSW Interactive 2012
23. better connected Out of Home
— One of Britain‘s largest shopping centre owners Land
Securities is preparing to install free wi-fi and a price
comparison programme to all its 22 centres.
— “We have got to get over ourselves and realise
the internet isn’t going to be the end of the
property industry. The two can co-exist,”
Ronan Faherty, Commercial Director, Land Securities
Lessons from SXSW Interactive 2012
26. Where does this lead?
— Ubiquitous or pervasive computing
— always on, always with you (and
around you)
— ... And always collecting, sharing and
disseminating data
Lessons from SXSW Interactive 2012
27. the end of ‗cyberspace‘
— The realm of digital information is
being ―everted‖ into the physical
world.
— There are not two separate realities —
one of atoms and one of bits — but
one blended or augmented reality
where atoms and bits interact and
continuously influence one another.
Source: The New Inquiry
Lessons from SXSW Interactive 2012
28. — “Like air and
drinking water,
being digital will
be noticed only by
its absence, not its
presence”
Nicholas Negroponte
Founder MIT Media Labs
Lessons from SXSW Interactive 2012
32. "The PC-based HTML web is hopelessly
behind mobile in any number of ways. It
has no eyes (camera), no ears (audio
input), no sense of place (GPS/location
data).
Why would anyone want to invest in a web
that's deaf, dumb, blind, and stuck in one
place?“
John Battelle
Lessons from SXSW Interactive 2012
34. To do list
— Personal
– Get a smartphone
– Get home wifi (and maybe a tablet)
— Business
– Build internal understanding of mobile
NOW
– Ask yourself this question every day:
how will we make money from mobile?
Lessons from SXSW Interactive 2012
35. Engineering Serendipity
— Serendipity: a "happy accident" or
"pleasant surprise"; specifically, the
accident of finding something good or
useful without looking for it.
Wikipedia
— [Engineering] Serendipity means
you don‘t have to manually launch
apps all the time to know what‘s going
on. The apps launch you.
TechCrunch
Lessons from SXSW Interactive 2012
Notes de l'éditeur
To put the matter concretely, if a modern-day MacBook Air operated at the energy efficiency of computers from 1991, its fully charged battery would last all of 2.5 seconds. Similarly, the world's fastest supercomputer,
Japan's 10.5-petaflop Fujitsu K, currently draws an impressive 12.7 megawatts. That is enough to power a middle-sized town. But in theory, a machine equaling the K's calculating prowess would, inside of two decades, consume only as much electricity as a toaster oven. Today's laptops, in turn, will be matched by devices drawing only infinitesimal power.NOTE: THIS IS REALLY IMPORTANT AS WE WILL SEE...http://www.technologyreview.com/business/40016/?p1=BI
In 2012 or 2013 in UK – already far behind US and GermanyNew rulings from the European Parliament have placed new urgency on the allocation of 4G services, telling member nations that they must have “authorised the use” of the two main 4G spectrums by January 1st 2013.
Smartphone sales overtook PC sales in the fourth quarter of 2010
Smartphone sales overtook PC sales in the fourth quarter of 2010
You notice you’ve got no wifi & no phone coverage – does that make you edgy?
