1. Engineering Serendipity
— “What we have been doing with Radar is finding a way for people to
use the app really without having to actually use it,” says Crowley.
Lessons from SXSW Interactive 2012

2. Lessons from SXSW Interactive 2012

3. Ambient technology
— Search engines acting like near
intelligent agents quietly but
continuously collecting written &
spoken word information, and
proactively supplying relevant
contextual information
Lessons from SXSW Interactive 2012

4. TO DO LIST
— Personal
– Get your hands dirty
— Business
– Make your staff get their hands dirty
– A watching brief (for now)
Lessons from SXSW Interactive 2012

5. Big Data & “The End of Privacy”
Lessons from SXSW Interactive 2012

6. Big Data & “The End of Privacy”
1993
Lessons from SXSW Interactive 2012

7. Big Data & “The End of Privacy”
1993 2012
Lessons from SXSW Interactive 2012

8. WTF is „Big Data‟?
— The bit we‟re interested in today:
— Data sets also grow in size because they are
increasingly being gathered by ubiquitous
information-sensing mobile devices, aerial sensory
technologies, software logs, cameras, microphones,
RFID readers, and wireless sensor networks
Lessons from SXSW Interactive 2012

9. —data will grow by 50 times by
2020, driven in large part by
more embedded systems
IDC Study
Lessons from SXSW Interactive 2012

10. An aside: third party cookies on my laptop
Lessons from SXSW Interactive 2012

11. The End of Privacy?
— Historically, as small tribes of hunter and gatherers we had no
concept of privacy. Then, as we became rooted in towns and
villages, we continued to live primarily in the public square where
everyone “knew our business.” With industrialization and the
development of large dense urban areas, privacy was possible for
the more privileged members of society and then, finally, for all of
us. We have come full circle. Again, we live our lives in a public,
although now digital, square…
Terence Craig,
CEO and CTO of PatternBuilders, a big data analytics companies
Lessons from SXSW Interactive 2012

12. Zuckerberg‟s Law and Facebook‟s
$100B Privacy Dilemma
— "every year,
for the
foreseeable
future, the
amount of
information
you share on
the Web will
double.“
Lessons from SXSW Interactive 2012

13. Imagine how much better
search would be if we
added… you.
Larry Page, April 2012
Lessons from SXSW Interactive 2012

14. TO DO LIST
— Personal
– Get informed
– What do you get for free and why?
– What‟s a cookie? Maybe download the plug-in
– Check out an app like Geoloqi
— Business
– How does data relate to our core service offering?
– What data DO we handle for clients
– What data COULD we handle
– GET ACCREDITED – Data Seal
Lessons from SXSW Interactive 2012

15. The Great Tech War
Lessons from SXSW Interactive 2012

16. War on many fronts
— Devices
— Mobile operating systems
— Social
— Online advertising
— Connected TV
— Commerce
Lessons from SXSW Interactive 2012

17. Open Web vs Walled Gardens
— The “old” Internet is shrinking, and being replaced by walled gardens over
which Google’s crawlers can’t climb.
John Battelle
— "Every time somebody puts a magazine on a phone [via a
native app] now ...we lose a whole lot of information to the
general public discourse – I can't link to it, so I can't tweet it, I
can't discuss it, I can't like it, I can't hate it.“
Tim Berners-Lee
Lessons from SXSW Interactive 2012

18. Strategic Acquisition(s?)
— The most challenging problem we
have right now is discovery of
video... we need to solve discovery
on YouTube and social is a natural
enabler“ – David Lawee, VP M&A,
Google
Lessons from SXSW Interactive 2012

19. TO DO LIST
— Personal
– Too late, they already own you
— Business
– Revisit the first „to do list‟, highlight and underline
MAKING MONEY FROM MOBILE
• Mobile optimised web content
• Mobile Search
• Native vs non-Native Apps
• Brand utility
Lessons from SXSW Interactive 2012

20. Tyranny of the screen
Lessons from SXSW Interactive 2012

21. Lessons from SXSW Interactive 2012

22. Lessons from SXSW Interactive 2012

23. Lessons from SXSW Interactive 2012

24. Lessons from SXSW Interactive 2012

25. Lessons from SXSW Interactive 2012

26. Lessons from SXSW Interactive 2012

27. Voice &
Gesture
AND
ROBOTS
Lessons from SXSW Interactive 2012

28. Source: Stanford HCI Group
Lessons from SXSW Interactive 2012

29. Source: Stanford HCI Group
Lessons from SXSW Interactive 2012

30. Lessons from SXSW Interactive 2012

31. Lessons from SXSW Interactive 2012

32. Thank you
TO DO LIST
Lessons from SXSW Interactive 2012

33. — Miro‟s Uncanny Valley
— Jimmy and the Gin & Tonic Test
— Free will is an illusion
Lessons from SXSW Interactive 2012