The document discusses an enterprise data center optimization software company called APTARE that helps companies maximize their investment in storage environments. It provides end-to-end visibility of physical, virtual, networked, and unstructured storage data and backup. APTARE has been in business since 1993, is headquartered in Silicon Valley, and was named a "Visionary" in Gartner's 2012 Magic Quadrant for Storage Resource Management. It provides a unified software platform called StorageConsole that collects and reports data from various vendors' storage and backup environments.