3. • Millions of people
• Bewildering choice
• Intense Competition
• Price as the differentiator
• Regulation
• Little insight into the consumer
Would you get involved with an industry like
that?
Imagine an industry with..
6. “What scares me about this is
that you know more about my
customers after three months
than I know after 30 years.”
Tesco Chairman 1994
Lord Maclaurin
7. P
R O
V I D E R
A D V I S
ER T R U S
T E E SPONSOR
CONSUMER