Stress Impacts of Bharti Airtel

SYNOPSIS ON STRESS RELATED HEALTH
ISSUES: A CASE STUDY OF BHARTI
AIRTEL LTD.
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SYNOPSIS
STRESS RELATED HEALTH ISSUES: A CASE STUDY OF
BHARTI AIREL LTD
Supervisor: Submitted By:
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Institution of Business School Enrol. No.: ______
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1. Introduction to the Stress
2. Company Profile
3. Review of Literature

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4. Objectives of the Study
5. Justification of the Study
6. Research Design and Methodology
a. Sources of data
b. Research Instrument
c. Sample Size
7. Bibliography

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INTRODUCTION
Stress is the body's reaction to a change that requires a physical, mental or emotional adjustment
or response. Stress can come from any situation or thought that makes you feel frustrated, angry,
nervous, or anxious. Stress is caused by an existing stress-causing factor or "stressor." Dealing
with a serious illness or caring for someone who is can cause a great deal of stress. Stress is the
body's reaction to a change that requires a physical, mental or emotional adjustment or response.
Distress is a negative stress response. It occurs when stress continues without relief. Distress
disturbs the body's internal balance causing physical and emotional symptoms: headache,
elevated blood pressure, chest pain, insomnia, depression, panic attack and anxiety.
Stress affects us all. If you can spot the symptoms, you can manage them.
A perceived threat will lead a person to feel stressed. This can include physical threats, social
threats, financial threat, and so on. In particular it will be worse when the person feels they have
no response that can reduce the threat, as this affects the need for a sense of control.
Generally speaking, any threat to needs is likely to lead to stress being experienced.
Threat can lead to fear, which again leads to stress. Fear leads to imagined outcomes, which are
the real source of stress.
When we are not certain, we are unable to predict, and hence feel we are not in control, and
hence may feel fear or feel threatened by that which is causing the uncertainty.

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When there is a gap between what we do and what we think, then we experience cognitive
dissonance, which is felt as stress. Thus, if I think I am a nice person then do something that
hurts someone else, I will experience dissonance and stress. Dissonance also occurs when we
cannot meet our commitments. We believe we are honest and committed, but when
circumstances prevent us from meeting our promises we are faced with the possibility of being
perceived as dishonest or incapable (i.e. a social threat).
There are many causes of stress in life including; Death: of spouse, family, friend; Health:
injury, illness, pregnancy; Crime: Sexual molestation, mugging, burglary, pick-pocketed; Self-
abuse: drug abuse, alcoholism, self-harm; Family change: separation, divorce, new baby,
marriage; Sexual problems: getting partner, with partner; Argument: with spouse, family,
friends, co-workers, boss; Physical changes: lack of sleep, new work hours; New location:
vacation, moving house; Money: lack of it, owing it, investing it; Environment change: in
school, job, house, town, jail; Responsibility increase: new dependent, new job.
To mitigate is to reduce in force or intensity or make less severe. Loss mitigation reduces a
lender's loss making the impact less severe, stress mitigation reduces the effect of stressors
making the level of stress less severe.
Take Time to Relax.
Maintain a Normal Routine.
Eat a healthy Diet.

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Include Exercise as Part of Your Day.
Keep a Positive Attitude.
Participate in Activities You Enjoy.
Get Enough Sleep.
Talk with a Trusted Person.
Learn to Adapt Instead of Control.
Remember to Laugh.
Laughter is one of the best medicines; it releases chemicals into the brain that promote
relaxation. People who are able to find humor in life and are happier tend to be more productive
live longer and have less physical problems. Maybe a good laugh a day will help keep the
stressors away. Stress is a factor which can, and affects everyone at a certain point in life, having
a negative impact over a persons life. It is a well known and demonstrated fact that stress can
reduce the quality of life as well as life span of a person so learning how to lead your life without
stress is very important. Stress is not something tangible, it is a an emotional and physical state
which can be induced by the pressure felt in different situations. People are different and have
different personalities, which means that people get stressed differently. Some, who are much
more sensitive are much prone to being stressed than people with a powerful personality. The
symptoms felt when stressed are tension, irritability, lack of concentration, headaches as well as
other emotions. The triggering factors for stress vary widely but the most common ones are

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everyday life changes, unrealistic expectations in life, relationship trouble, work problems as
well as death of a dear person. The higher the stress the more visible its effects will be, effects
which include premature aging, premature graying hair, hair loss, weight gain or loss, mood
swings, fatigue, effects which affect you on multiple levels. Learning about stress
management can only be beneficial as you will be prepared to handle better different stressful
situations. Life without stress seems an utopia but it is something which people can achieve.
Understanding certain things and accepting them can make a huge difference when it comes to
lifestyle as there are just some things people don't have control over. To lead a stress free life try
to :
• Get enough rest and don't spend time alone thinking things over and over. Try to accept
the situation if possible and be optimistic. Positivity can help relieve stress very effectively
so try to see the “full side of the glass”. Live your life to the fullest and try not to shorten or
decrease the quality of life by stressing yourself out as life is too short and you need to
maximize every opportunity it offers you.
While some workplace stress is normal, excessive stress can interfere with your
productivity and impact your physical and emotional health. And your ability to deal with it can
mean the difference between success or failure. You can’t control everything in your work
environment, but that doesn’t mean you’re powerless—even when you’re stuck in a difficult

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situation. Finding ways to manage workplace stress isn’t about making huge changes or
rethinking career ambitions, but rather about focusing on the one thing that’s always within your
control: you. For workers everywhere, the troubled economy may feel like an emotional roller
coaster. "Layoffs" and "budget cuts" have become bywords in the workplace, and the result is
increased fear, uncertainty, and higher levels of stress. Since job and workplace stress increase in
times of economic crisis, it’s important to learn new and better ways of coping with the pressure.
Your emotions are contagious, and stress has an impact on the quality of your interactions with
others. The better you are at managing your own stress, the more you'll positively affect those
around you, and the less other people's stress will negatively affect you. There are a variety of
steps you can take to reduce both your overall stress levels and the stress you find on the job and
in the workplace. These include:
Taking responsibility for improving your physical and emotional well-being.
Avoiding pitfalls by identifying knee jerk habits and negative attitudes that add to the stress you
experience at work.
Learning better communication skills to ease and improve your relationships with
management and coworkers.

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Signs and symptoms of excessive job and workplace stress
• Feeling anxious, irritable, or depressed
• Apathy, loss of interest in work
• Problems sleeping
• Fatigue
• Trouble concentrating
• Muscle tension or headaches
• Stomach problems
• Social withdrawal
• Loss of sex drive
• Using alcohol or drugs to cope
Bharti Airtel, formerly known as Bharti Tele-Ventures Limited (BTVL) is among India’s largest
mobile phone and Fixed Network operators. With more than 40 million subscriptions as of May 2007,
the company is one of the world’s fastest growing telecom companies. It offers its mobile services under
the Airtel brand and is headed by Sunil Mittal, India’s sixth richest man with a total worth of US$10
billion. The company is the only GSM operator to provide mobile services in all the 23 circles in India.
The company compliments its mobile, broadband & telephone services with national and international
long distance services. The company has a submarine cable landing station at Chennai, which connects
the submarine cable connecting Chennai and Singapore. The company provides reliable end-to-end data
and enterprise services to the corporate customers by leveraging its nationwide fiber optic backbone, last
mile connectivity in fixed-line and mobile circles, VSATs, ISP and international bandwidth access

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through the gateways and landing station. Telecom giant Bharti Airtel is the flagship company of Bharti
Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the
telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt.Ltd. under
a MoU with Wal-Mart or the cash & carry business. Airtel is the largest cellular service provider in
India in terms of number of subscribers. Bharti Airtel owns the Airtel brand and provides the following
services under the brand name Airtel: Mobile services (using GSM Technology), Broadband &
Telephone services (Fixed line and internet connectivity), Long Distance services and Enterprise
services (telecommunications consulting for corporate).

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REVIEW OF LITERATURE
Cary L. Cooper, Judi Marshall (1976) A great deal of research has been conducted over recent
years in the field of occupational stress and its relationship to physical and mental illness. This
paper attempts to provide a framework for examining this work, with the dual objectives of
broadening the existing psychological literature with the extensive medical data available and
also highlighting the research gaps in this area. By emphasizing the medical evidence it is hoped
that we may encourage greater interdisciplinary work in the growing field of stress at work.
TerryA. Beehr, John E. Newman (2006) Job stress (and more generally, employee health) has
been a relatively neglected area of research among industrial/organizational psychologists. The
empirical research that has been done is reviewed within the context of six facets (i.e.,
environmental, personal, process, human consequences, organizational consequences, and time)
of a seven facet conceptualization of the job stress–employee health research domain. (The
seventh facet, adaptive responses, is reviewed in the forthcoming second article of this series.) A
general and a sequential model are proposed for tying the facets together. It is concluded that
some of the major problems of the research in this area are: confusion in the use of terminology
regarding the elements of job stress, relatively weak methodology within specific studies, the

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lack of systematic approaches in the research, the lack of interdisciplinary approaches, and the
lack of attention to many elements of the specific facets.
Wilmar B. Schaufeli, Maria C. W. Peeters (2000) This literature review presents an overview
of occupational stress and burnout in correctional institutions, based on 43 investigations from 9
countries. First, the prevalence of various stress reactions among correctional officers (COs) is
discussed: turnover and absenteeism rates, psychosomatic diseases, and levels of job
dissatisfaction and burnout. Next, empirical evidence is summarized for the existence of 10
specific stressors in the CO's job. It appears that the most notable stressors for COs are role
problems, work overload, demanding social contacts (with prisoners, colleagues, and
supervisors), and poor social status. Finally, based on 21 articles, individual-oriented and
organization-oriented approaches to reduce job stress and burnout among COs are discussed. It is
concluded that particularly the latter (i.e., improving human resources management,
professionalization of the CO's job, and improvement of the social work environment) seems to
be a promising avenue for reducing job stress and burnout in correctional institutions.
S Michie1, S Williams (2003) A literature review revealed the following: key work factors
associated with psychological ill health and sickness absence in staff were long hours worked,
work overload and pressure, and the effects of these on personal lives; lack of control over work;

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lack of participation in decision making; poor social support; and unclear management and work
role. There was some evidence that sickness absence was associated with poor management
style. Successful interventions that improved psychological health and levels of sickness absence
used training and organisational approaches to increase participation in decision making and
problem solving, increase support and feedback, and improve communication. It is concluded
that many of the work related variables associated with high levels of psychological ill health are
potentially amenable to change. This is shown in intervention studies that have successfully
improved psychological health and reduced sickness absence.
OBJECTIVES OF THE STUDY
1. To identify the causes of stress, particularly in relation to the working environment.
2. To understand the relation between stress and organizational effectivess.
3. To explore the ways in which the working environment can be changes to reduce the risk of
work related stress.
4. To investigate the satisfaction of employees with respect to various work related parameters.
5. To suggest measures to mitigate stress of employees.

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JUSTIFICATION OF THE STUDY
• Stress has a cascading effect on the performance and well being of any organization. So it is
necessary to understand the problem pertaining to main pillar of an organization.
• When people feel overwhelmed, they lose confidence and become irritable or withdrawn,
making them less productive and effective and their work less rewarding. If the warning signs of
work stress go unattended, they can lead to bigger problems. Beyond interfering with job
performance and satisfaction, chronic or intense stress can also lead to physical and emotional
health problems.
RESEARCH DESIGN AND METHODOLOGY
A research methodology is the arrangement of condition for collecting, analysis of data in a manner that
aims to combined relevance to the research process. The methodology adopted for the project involved
analysis of the secondary data and the collection, assimilation and comprehension of the primary data
from the employees at the organization. Extensive secondary research was undertaken to get a clear

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understanding about Bharti Airtel. On the basis of this information, the framework for the project was
developed and the questions to be used were asked.
SOURCE OF DATA:
Primary source: The primary data will be collected through questionnaire.
Secondary source: Research Papers will also taken from internet, journals and Company records.
RESEARCH INSTRUMENT: Questionnaire, Bar charts
SAMPLE SIZE: The sample size taken by us is of 100 respondents.
LIMITATIONS OF THE STUDY
• The sample is limited to 100 respondents. The sample size may not adequately represent the
whole market.
• Most of the respondents lied in the age group of 18-30 years.
• Individual perception may vary.
• Some of the persons were not so responsive.

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• Possibility of error in data collection because many of people may have not given actual
answers of my questionnaire.
• The research is confined to a Bharti Airtel of Jammu.
EXPECTED CONTRIBUTION FROM THIS STUDY
1. It will used to identify any kind of specific deviation in employee responses based on
their classification in different groupings.
2. It will uncover the main stress related parameters.
3. It encompasses major demographic variables like age, gender, tenure of work.

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BIBLIOGRAPHY
Books:
• Stephen P. Robbins, Timonthy A. Judge, Dr. Timothy Campbell. (2010). Organization
Behaviour.
• R.S.Schuler. (1980). Definition and Conceptualization of Stress in Organizations.
Organizational Behaviour and Human Performance.
• Kahn and Byosiere. (1992). Stress in Organization. Handbook of Industrial and
organizational psychology.
• Edward Flippo. (1984). Personnel Management. 6th
Edition.
Web sites:
• About Bharti Airtel, www.airtel.in/.../About%20Bharti
%20Airtel/bharti+airtel/about+bhart..., accessed on 02/01/2013
• Human Resources, www.hrcite.com, accessed on 02/01/2013

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• Bharti Airtel, Contact us,
www.airtel.in/wps/wcm/...bharti+airtel/Bharti+airtel/Contact+Us/, accessed on
02/01/2013
• Bharti Airtel Brand,
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+a
irtel/Our+Brand+airtel/, accessed on 02/01/2013
• About Bharti Airtel,
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+airtel/?
WCM_Page.ResetAll=TRUE&CACHE=NONE&CONTENTCACHE=NONE&CONNECTOR
CACHE=NONE&SRV=Page, accessed on 02/01/2013
• Brand Of Airtel,
http://www.airtel.in/wps/wcm/connect/about+bharti+airtel/Bharti+Airtel/About+bharti+airtel/Ou
r+Brand+airtel/, accessed on 02/01/2013
• Vision and Promise,
r+Brand+airtel/Our+Vision+and++Promise/, accessed on 02/01/2013

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• Logo of Airtel,
r+Brand+airtel/Logo+Download/, accessed on 02/01/2013

Stress Impacts of Bharti Airtel

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