1. How to achieve succes from the
focus student market

2. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Why having a focus student market is
important?
Why can’t I work in many markets?

3. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Finding my Focus Market
I have decided my
focus market
according to a
subproduct and I’m
driving growth
through it
I don’t have clear
which subproduct to
focus on and I don’t
know where can I find
the market for it

4. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Segment
Market
Customized
Product
Marketing
Channel
Focused
Sales
Supply
based
delivery
Showcasing
Impact
1.
Right
People &
Structure 2.
Education
& Tracking
Method
3.
Replicating
Success
Lets remember our Product growth
strategy

5. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
What should I be doing?
Match your Market needs with the
supply available in the system.
Simple 
1

6. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
1. Analyze the universities and courses in your city
and find the ones that can deliver the most
qualified EPs.
2. Check on the S&D tools (AFT, DAAL Files and
My@.net) the supply available for those courses
and rank them.
3. According to Students interest and Visa
procedures, choose the top Countries to
promote for your Eps.
4. Create an especific product for them.

7. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Make sure you are able to deliver that
product!
2

8. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
S&D Delivery
1. Communication channels: Wiki, FB group,
SearchTools, Webinars
2. Country promotion: Webinars from ICXers to
EPs about the Cy.
3. Incentive systems: Matching with these cy
will have a reward
4. Investments: NST specifically for India,
CEEDers for Cy Promotion and Connection.
International relations Strategy

9. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Building a proper HR Capacity
The OGIP team is
complete, with all
members totally
trained and with
experience in GIP.
Motivation is on fire!
I don’t have Enough
members, my tema
doesn’t have enough
experience and it
might be demotivated

10. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
What should I be doing?
Specialize your team by sub-product,
not by process.
Simple 
1

11. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Structure
VP
IT
Member
ET
Members
Make sure each team is an specialist on its sub-product

12. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Build a high performing GIP Team
2

13. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
How?
1. Include members with the same background and profile
of your subproducts.
2. Create a Seller/Matcher Development programs,
3. Clear Rewards and Recognitions plan for them.
4. Make sure your LCP understand that GIP needs the
same ammount and quality of HR that GCDP has.

14. ASIA PACIFIC EXCHANGE AND
LEADERSHIP DEVELOPMENT SEMINAR 2013
Profile
Based
Recruitment
Sales
Challenges
and Practice
Training
System
Career Path
Virtual
Physical
Sales/Match Development Program