Companies that ‘get’ social media are growing rapidly and effectively stealing market share from those that are slow to adapt. But marketers are only now beginning to separate fact from fiction. In this presentation, we walk through the steps required to build a social strategy and share examples of how Nimsoft has grown its audience, increased engagement, and helped drive demand generation using social media. For more information, visit: http://www.nimsoft.com.

1. @andrewspoeth | #nfluence 1

2. How To Grow Business
And Thrive With Social Media
@andrewspoeth | #nfluence

3. Everybody is talking
about social media.
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4. Number of searches for “Social Media” in Google
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5. @andrewspoeth | #nfluence

6. @andrewspoeth | #nfluence

7. …oops
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8. @andrewspoeth | #nfluence

9. @andrewspoeth | #nfluence

10. Social media audience growth at Nimsoft
150 -> 850
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11. Social media audience growth at Nimsoft
@andrewspoeth | #nfluence

12. Social media growth at Nimsoft
Audience Metrics Engagement (Passive) Engagement (Active)
12000 14000 1400
12000 1200
10000
10000 1000
8000
8000 800
6000
6000 600
4000
4000 400
2000
2000 200
0 0 0
time time time
@andrewspoeth | #nfluence

13. Nimsoft ranked among ITSM
vendors ‘most influential online’:
www.theitsmreview.com/vendors
@andrewspoeth | #nfluence

14. Opportunity Knocks
Social Media for the Enterprise Social Media for Personal Brand
Individuals and enterprises alike can grow brand
awareness and credibility using social media.
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15. 5 STEPS TO SOCIAL MEDIA SUCCESS
FOR THE ENTERPRISE
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16. 1. Build a Roadmap
• Decide what to
track and why
• Do a reality check
• Set goals
and targets
• Get the team on
board
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17. 2. Grow Your Audience
• LinkedIn Company Profile
and Group
• Twitter
• Facebook
• Cross-Promote
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18. 3. Increase Engagement
• Active vs. Passive engagement
• Build relationships
• Produce relevant and
remarkable content
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19. 4. Generate Leads
• Direct vs. Indirect lead generation
• Open up content where possible
• Blog opportunity
@andrewspoeth | #nfluence

20. 5. Think like a publisher
July Aug. Sept. Oct. Nov.
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21. Publish Regularly and Leverage Advocates
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22. How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence

23. How to Grow Business and Thrive with Social Media
1. Draw the Roadmap
2. Grow your Audience
3. Increase Engagement
4. Generate Leads
5. Think Like a Publisher
@andrewspoeth | #nfluence

24. Which social networks do you use professionally?
@andrewspoeth | #nfluence

25. Social Network Usage (online survey)
39%
35%
27% 25%
22%
Twitter Facebook LinkedIn groups YouTube/Slideshare Blogs
Q. Do you use this channel to find information
(on ITSM and/or monitoring)?
@andrewspoeth | #nfluence

26. 3 THINGS YOU CAN START THIS WEEK
TO MAKE SOCIAL MEDIA SUCCESS YOUR OWN.
@andrewspoeth | #nfluence

27. 1. Tune up your
social profile
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28. Tune up your social profile
• Decide on social channels / personal vs. professional
• Importance of bio
• Consistent photo
• Link between your profiles for cross promotion
• Explore smaller networks, e.g. Focus.com, Slideshare
@andrewspoeth | #nfluence

29. Not all networks are created equal
Channel Content Strategy
Real-time sharing industry news, and quick response to
questions and news
Position yourself as a thought leader
Media library / How-to’s / Entertainment
Additional distribution through Tube Mogul, iTunes, etc.
Content hub, consolidate and reference other channels.
Part of website and key driver of inbound organic search
traffic (SEO)
Communication among community.
Personable side of your brand.
@andrewspoeth | #nfluence

30. Maximizing LinkedIn
• Post regular status • LinkedIn apps to
updates promote your blog,
Slideshare presentations
LinkedIn groups
and reading list
•
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31. 2. Listen
2. Listen
@andrewspoeth | #nfluence

32. Listen for Social Media Effectiveness
• Find the true
influencers
• Keywords that matter
• Cut through the clutter
with Twitter lists
• Tools: Hootsuite, Twitter
Search, Klout,
Followerwonk, etc.
@andrewspoeth | #nfluence

33. Market Intelligence
Q. What are my competitors talking about?
Q. What’s happening in our industry, this week?
Q. What are people saying about our brand?
Q. Which blogs are publishing articles on the topics
that matter to my customers?
Q. Who are the biggest influencers in my market?
@andrewspoeth | #nfluence

34. 3. Engage
2. Listen
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35. Engage
• Connect • Share your expertise
• Comment on • Ask questions
blog posts
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36. Think like a publisher
July Aug. Sept. Oct. Nov.
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37. Blogs Position for Thought Leadership
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38. Blogs Position for Thought Leadership
@andrewspoeth | #nfluence

39. Tweak Profile.
Listen.
Engage.
@andrewspoeth | #nfluence

40. Tweak Profile.
Listen.
Engage...
@andrewspoeth | #nfluence

41. Connect.
Listen.
Engage.
Share.
@andrewspoeth | #nfluence

42. Social
Media
Magic?
@andrewspoeth | #nfluence

43. Thank You
@andrewspoeth | #nfluence