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Managing your Cloud with Confidence
Mark Rivington, CTO, Nimsoft




                                                        Page 1
        @nimsoft & @mrivingt          © nimsoft, all rights reserved
Agenda
 Introductions – personal and Nimsoft
 The IT Landscape today
 Particular management challenges in the new world of cloud computing
 Specific approaches to managing the data center plus cloud and cloud
 services
   Focused on monitoring and performance management
   With reference to real world customer examples




                                                                                  Page 2
       @nimsoft & @mrivingt                                     © nimsoft, all rights reserved
Personal Introduction
Mark Rivington
CTO
Mark has deep knowledge of the systems and
network management vendor space having served
in numerous technical and marketing roles at key
software organizations over the last twenty years.
At Candle, Boole & Babbage, BMC and RiverSoft,
Mark gathered significant understanding of how
management software can be developed and
deployed to maximize customer returns in terms of
business benefit.

In his current role this understanding helps drive
the direction of the Nimsoft technology towards
maximum customer benefit.



                                                                       Page 3
          @nimsoft & @mrivingt                       © nimsoft, all rights reserved
Nimsoft Introduction
                              Origins in Europe c. 1998
                                 2002 – Entry to US Market through reseller
                                 2004 – Nimsoft formed with HQ in California
                                 Very rapid adoption in the market

                              Technological and commercial advantage
                                 Flexible pricing - Subscription or perpetual
                                 Message Bus and APIs

                              2010
                                 On-Demand option
                                 1000+ customers in 36 countries
                                 ~50/50 split between Enterprise and Service
                                 Providers

                              CA acquisition March 17th 2010
                                 Rationale – new market areas
                                 120+ new customers
                                 150+ new employees
                                 New products for the Nimsoft portfolio

                                                                                       Page 4
       @nimsoft & @mrivingt                                          © nimsoft, all rights reserved
Nimsoft IT Management-as-a-Service
 New Target Market
    Mid-market Enterprise                                 ITMaaS for Today’s IT
    Service Providers                                         Nimsoft Unified Manager
 New Offering
    Unified IT Management:
                                                          Nimsoft Unified Management Portal
    Monitoring & Service Mgmt
    Nimsoft Watchmouse                                    On-Premise                        SaaS
    Right-sized functionality




                                                                                                       Nimsoft Open APIs
                                      Nimsoft Open APIs
    Faster time to value                                      Nimsoft          Nimsoft
                                                              Monitor        Service Desk
 New Delivery Model
    SaaS and on premise
 New Business Model                                             Nimsoft Watchmouse

    Monthly Recurring Revenue (MRR)
    Customer Success
    Inside sales focus


                                                                                                     Page 5
        @nimsoft & @mrivingt                                                       © nimsoft, all rights reserved
Solution Overview




                                              Page 6
     @nimsoft & @mrivingt   © nimsoft, all rights reserved
IT Landscape Today
                                                Public and Private Clouds




                        HP Bladesystem Matrix
                 vCloud Director
                            NRE Coalition




                                                                                        Page 7
     @nimsoft & @mrivingt                                             © nimsoft, all rights reserved
The Cloud Effect on IT Systems Management
 Traditional systems management is based on complete control of
 all components and resources
 The physical datacenter embodied this principle of control
 The cloud dissipates the datacenter and disseminates control
 beyond organizational boundaries
 Now the “datacenter” is a heterogeneous mix of disparate
 computing environments
 Controlling across cloud boundaries is the challenge




                                                                                Page 8
       @nimsoft & @mrivingt                                   © nimsoft, all rights reserved
Cloud Layers

                                     Application
                             Private Virtual Data Center

                                    “Abstraction”

                              Virtualized Infrastructure

                                   “Virtualization”

                               Physical Infrastructure
                                 and Components



                                                                             Page 9
      @nimsoft & @mrivingt                                 © nimsoft, all rights reserved
Cloud Layers – Visibility

                                       Application
                               Private Virtual Data Center

1
                                          “Abstraction”

                                Virtualized Infrastructure

                                         “Virtualization”
    2
                                  Physical Infrastructure
                                    and Components


        3
                                                                             Page 10
        @nimsoft & @mrivingt
               http://www.naval-technology.com               © nimsoft, all rights reserved
Cloud Types and Visibility
  Public Cloud
     SaaS and PaaS
     IaaS
          For the benefit of the consumer   3

          For the service provider
          themselves
  Private Cloud
      In the traditional private
      datacenter
                                                2   1


      Provided by service providers
  DataCenter
      Full Visibility


                                                                    Page 11
       @nimsoft & @mrivingt                         © nimsoft, all rights reserved
Monitoring SaaS / PaaS Services
 In depth visibility into the performance,
 availability and status of your instances
 › SaaS and PaaS
      URL and web service response
      End user experience – passive & synthetic
      Transaction performance counters
           # transactions, latency, service time
           Analysis & predictive reporting
      Subscription status
      SLA measurement and reporting
 › SaaS - You don’t “own” the application
      Specific SaaS application APIs

 › PaaS – You do “own” the application
      Application instrumentation
      Application frameworks generally expose specific
      performance metrics


                                                                         Page 12
        @nimsoft & @mrivingt                             © nimsoft, all rights reserved
Monitoring IaaS infrastructure (consumer)

 Exposed by Cloud APIs:                    You’ll need more:
 › Virtual server instances - Network,     › Just as a datacenter:
   CPU, Storage details - read/write            Detailed Server Monitoring
 › Additional global IaaS offering              Application – Exchange, SharePoint,
   performance                                  AD, Notes, DB, etc.
      Server start up times                     Web Server – IIS, Apache,
      Availability of servers / instance        WebSphere, WebLogic etc.
      types – by location                       Multi-tier web application views
      Usage data                                End user experience and
                                                transactions
                                                Plus workflow, automation, usage
                                                metering, integration with Service
                                                Desk, CMDB …




                                                                                             Page 13
         @nimsoft & @mrivingt                                                © nimsoft, all rights reserved
Monitoring must behave well in the Cloud

• Zero touch configuration &
  deployment of monitoring for
  new instances                                              Cloud Hub

• Registration & graceful de-            Register
                                                    Policy
  registration of agents
• Management policies obtained                        Report
  at instantiation time (no stale    Server
  images)                           Instance          De-register

• Connect to management server
  & begin reporting
• Connect securely back to data
  centers if they exist



                                                                                         Page 14
        @nimsoft & @mrivingt                                             © nimsoft, all rights reserved
A Model for IaaS Monitoring




                                              Page 15
     @nimsoft & @mrivingt     © nimsoft, all rights reserved
A Customer Example of Active Management
 Brand name consumer media streaming company
 Highly asymmetric workloads and user demands
 Heavily utilized datacenters
 Capital intensive datacenter costs
 Early users of Public IaaS
 Shift to Operational Expense
 Used monitoring to determine and
 control overspill in to the cloud




        @nimsoft & @mrivingt                    © 2009 Nimsoft. All rights reserved.
                                                                       Page 16
                                                              © nimsoft, all rights reserved
Monitoring IaaS infrastructure (Service Provider)

 Key requirement is to offer self service
 monitoring of cloud instances to the consumer
 Graduated levels of monitoring service with
 appropriate pricing
 Monitoring must be driven through provisioning
 Multi-tenancy & Scalability are vital
 Performance & availability data must be
 accessible through CSP Portal
 Direct data access or portal to portal integration




                                                                      Page 17
        @nimsoft & @mrivingt                          © nimsoft, all rights reserved
Provisioning drives Monitoring

  It is all about the APIs                 Presentation Information
                                 Reporting – Dashboards – Portals and Widgets
  Template (e.g. good, better,
  best) monitoring policies
  deployed at instantiation
  Modifiable through specific
  API calls




                                                                                                  API
  Driven entirely through
  external automation or                               Data

  provisioning system            Datacenter      Virtualization     End User
                                                                   Experience

                                 Cloud and        Power and          Custom
                                    SaaS           Facilities




                                                                                              Page 18
       @nimsoft & @mrivingt                                                   © nimsoft, all rights reserved
Softlayer as an example




                                            Page 19
     @nimsoft & @mrivingt   © nimsoft, all rights reserved
Softlayer as an example




                                            Page 20
     @nimsoft & @mrivingt   © nimsoft, all rights reserved
Softlayer as an example




                                            Page 21
     @nimsoft & @mrivingt   © nimsoft, all rights reserved
Private Cloud
• Effectively a combination of consumer and service provider IaaS
  monitoring requirements
 Plus classical datacenter monitoring for internal private cloud
 infrastructure
• Need to Support specific branded infrastructure stack solutions e.g. VCE
  Vblock




                                         HP Bladesystem Matrix
                                                    vCloud Director
                                                        NRE Coalition
                                                                                    Page 22
        @nimsoft & @mrivingt                                        © nimsoft, all rights reserved
Vblock Specific Monitoring (as an example)
 Discovery and Deployment
   Auto-discovery, auto-monitoring, pre-built templates
 Operational
   Under usage, over-commitment identification
   Vblock root cause analysis
 Chassis
   Monitoring of all aspects of the rack
 Compute
   Cisco UCS blades and elements
 Storage
   EMC’s CLARiiON™, Symmetrix™ and Celera
 Networking and interconnects
   Cisco routers, SAN switches and Nexus™ soft switches



                                                                          Page 23
           @nimsoft & @mrivingt                           © nimsoft, all rights reserved
Visualization of the whole stack is key




                                                          Page 24
      @nimsoft & @mrivingt                © nimsoft, all rights reserved
An example customer of Private Cloud monitoring

   Global Investment Bank
   Long term user of “other 3” systems
   management suite
   Moving from physical to virtual to private
   cloud
   Transformation from 6 weeks to 6 minutes in
   terms of server delivery
   Needed a more flexible monitoring solution
   Key was integration with new configuration
   management application
   Self Service monitoring is vital to private
   cloud
   Currently has 25,000 servers under
   management and is still growing


                                                                 Page 25
       @nimsoft & @mrivingt                      © nimsoft, all rights reserved
Review of cloud types and monitoring requirements
                                                  IaaS   PaaS   SaaS          Private

Self service                                       •      •      •                 •
Integration with config/provisioning/ etc.         •      •      •                 •
Zero Touch Monitoring Activation                   •      •      •                 •
Very High Scalability                              •      •      •                 •
Dynamic Registration                               •      •      •                 •
Data Aggregation and Reporting                     •      •      •                 •
Multi-Tenancy                                      •      •      •             Varies

End User Monitoring                                       •      •             Varies
               Synthetic Transactions
               Real User Monitoring

URL and Web Service Response Monitoring                   •      •             Varies

Application Specific Instrumentation                      •      •             Varies
               Application dashboards
               URL data gathering
               App. Specific metrics

SLA reporting for customers                               •      •             Varies

Compliance SLA/SLO reporting on business impact           •      •             Varies

Integration with existing Datacenter monitoring                                    •
                                                                                       Page 26
                   @nimsoft & @mrivingt                                © nimsoft, all rights reserved
Thank you




                                                   Page 27
@nimsoft & @mrivingt               © nimsoft, all rights reserved

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Managing your Cloud with Confidence

  • 1. Managing your Cloud with Confidence Mark Rivington, CTO, Nimsoft Page 1 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 2. Agenda Introductions – personal and Nimsoft The IT Landscape today Particular management challenges in the new world of cloud computing Specific approaches to managing the data center plus cloud and cloud services Focused on monitoring and performance management With reference to real world customer examples Page 2 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 3. Personal Introduction Mark Rivington CTO Mark has deep knowledge of the systems and network management vendor space having served in numerous technical and marketing roles at key software organizations over the last twenty years. At Candle, Boole & Babbage, BMC and RiverSoft, Mark gathered significant understanding of how management software can be developed and deployed to maximize customer returns in terms of business benefit. In his current role this understanding helps drive the direction of the Nimsoft technology towards maximum customer benefit. Page 3 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 4. Nimsoft Introduction Origins in Europe c. 1998 2002 – Entry to US Market through reseller 2004 – Nimsoft formed with HQ in California Very rapid adoption in the market Technological and commercial advantage Flexible pricing - Subscription or perpetual Message Bus and APIs 2010 On-Demand option 1000+ customers in 36 countries ~50/50 split between Enterprise and Service Providers CA acquisition March 17th 2010 Rationale – new market areas 120+ new customers 150+ new employees New products for the Nimsoft portfolio Page 4 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 5. Nimsoft IT Management-as-a-Service New Target Market Mid-market Enterprise ITMaaS for Today’s IT Service Providers Nimsoft Unified Manager New Offering Unified IT Management: Nimsoft Unified Management Portal Monitoring & Service Mgmt Nimsoft Watchmouse On-Premise SaaS Right-sized functionality Nimsoft Open APIs Nimsoft Open APIs Faster time to value Nimsoft Nimsoft Monitor Service Desk New Delivery Model SaaS and on premise New Business Model Nimsoft Watchmouse Monthly Recurring Revenue (MRR) Customer Success Inside sales focus Page 5 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 6. Solution Overview Page 6 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 7. IT Landscape Today Public and Private Clouds HP Bladesystem Matrix vCloud Director NRE Coalition Page 7 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 8. The Cloud Effect on IT Systems Management Traditional systems management is based on complete control of all components and resources The physical datacenter embodied this principle of control The cloud dissipates the datacenter and disseminates control beyond organizational boundaries Now the “datacenter” is a heterogeneous mix of disparate computing environments Controlling across cloud boundaries is the challenge Page 8 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 9. Cloud Layers Application Private Virtual Data Center “Abstraction” Virtualized Infrastructure “Virtualization” Physical Infrastructure and Components Page 9 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 10. Cloud Layers – Visibility Application Private Virtual Data Center 1 “Abstraction” Virtualized Infrastructure “Virtualization” 2 Physical Infrastructure and Components 3 Page 10 @nimsoft & @mrivingt http://www.naval-technology.com © nimsoft, all rights reserved
  • 11. Cloud Types and Visibility Public Cloud SaaS and PaaS IaaS For the benefit of the consumer 3 For the service provider themselves Private Cloud In the traditional private datacenter 2 1 Provided by service providers DataCenter Full Visibility Page 11 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 12. Monitoring SaaS / PaaS Services In depth visibility into the performance, availability and status of your instances › SaaS and PaaS URL and web service response End user experience – passive & synthetic Transaction performance counters # transactions, latency, service time Analysis & predictive reporting Subscription status SLA measurement and reporting › SaaS - You don’t “own” the application Specific SaaS application APIs › PaaS – You do “own” the application Application instrumentation Application frameworks generally expose specific performance metrics Page 12 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 13. Monitoring IaaS infrastructure (consumer) Exposed by Cloud APIs: You’ll need more: › Virtual server instances - Network, › Just as a datacenter: CPU, Storage details - read/write Detailed Server Monitoring › Additional global IaaS offering Application – Exchange, SharePoint, performance AD, Notes, DB, etc. Server start up times Web Server – IIS, Apache, Availability of servers / instance WebSphere, WebLogic etc. types – by location Multi-tier web application views Usage data End user experience and transactions Plus workflow, automation, usage metering, integration with Service Desk, CMDB … Page 13 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 14. Monitoring must behave well in the Cloud • Zero touch configuration & deployment of monitoring for new instances Cloud Hub • Registration & graceful de- Register Policy registration of agents • Management policies obtained Report at instantiation time (no stale Server images) Instance De-register • Connect to management server & begin reporting • Connect securely back to data centers if they exist Page 14 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 15. A Model for IaaS Monitoring Page 15 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 16. A Customer Example of Active Management Brand name consumer media streaming company Highly asymmetric workloads and user demands Heavily utilized datacenters Capital intensive datacenter costs Early users of Public IaaS Shift to Operational Expense Used monitoring to determine and control overspill in to the cloud @nimsoft & @mrivingt © 2009 Nimsoft. All rights reserved. Page 16 © nimsoft, all rights reserved
  • 17. Monitoring IaaS infrastructure (Service Provider) Key requirement is to offer self service monitoring of cloud instances to the consumer Graduated levels of monitoring service with appropriate pricing Monitoring must be driven through provisioning Multi-tenancy & Scalability are vital Performance & availability data must be accessible through CSP Portal Direct data access or portal to portal integration Page 17 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 18. Provisioning drives Monitoring It is all about the APIs Presentation Information Reporting – Dashboards – Portals and Widgets Template (e.g. good, better, best) monitoring policies deployed at instantiation Modifiable through specific API calls API Driven entirely through external automation or Data provisioning system Datacenter Virtualization End User Experience Cloud and Power and Custom SaaS Facilities Page 18 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 19. Softlayer as an example Page 19 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 20. Softlayer as an example Page 20 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 21. Softlayer as an example Page 21 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 22. Private Cloud • Effectively a combination of consumer and service provider IaaS monitoring requirements Plus classical datacenter monitoring for internal private cloud infrastructure • Need to Support specific branded infrastructure stack solutions e.g. VCE Vblock HP Bladesystem Matrix vCloud Director NRE Coalition Page 22 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 23. Vblock Specific Monitoring (as an example) Discovery and Deployment Auto-discovery, auto-monitoring, pre-built templates Operational Under usage, over-commitment identification Vblock root cause analysis Chassis Monitoring of all aspects of the rack Compute Cisco UCS blades and elements Storage EMC’s CLARiiON™, Symmetrix™ and Celera Networking and interconnects Cisco routers, SAN switches and Nexus™ soft switches Page 23 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 24. Visualization of the whole stack is key Page 24 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 25. An example customer of Private Cloud monitoring Global Investment Bank Long term user of “other 3” systems management suite Moving from physical to virtual to private cloud Transformation from 6 weeks to 6 minutes in terms of server delivery Needed a more flexible monitoring solution Key was integration with new configuration management application Self Service monitoring is vital to private cloud Currently has 25,000 servers under management and is still growing Page 25 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 26. Review of cloud types and monitoring requirements IaaS PaaS SaaS Private Self service • • • • Integration with config/provisioning/ etc. • • • • Zero Touch Monitoring Activation • • • • Very High Scalability • • • • Dynamic Registration • • • • Data Aggregation and Reporting • • • • Multi-Tenancy • • • Varies End User Monitoring • • Varies Synthetic Transactions Real User Monitoring URL and Web Service Response Monitoring • • Varies Application Specific Instrumentation • • Varies Application dashboards URL data gathering App. Specific metrics SLA reporting for customers • • Varies Compliance SLA/SLO reporting on business impact • • Varies Integration with existing Datacenter monitoring • Page 26 @nimsoft & @mrivingt © nimsoft, all rights reserved
  • 27. Thank you Page 27 @nimsoft & @mrivingt © nimsoft, all rights reserved