1. RSM450 Nudge Challenge 1
GROUP 6:
TOMMASO FILIPPIS 1001033311
NISHITA HORE 998185743
TRACY LO 998326921
G A L I N A S T A V S K AY A 9 9 7 9 1 0 2 1 1
ANGELA (SHUAI SHUAI) WANG 998290246

2. Context
 Decision Map:
Recognize the
Importance of
Exercise
Allocate Time for
Exercise with
Kids/to Supervise
Kids
Begin Exercise with
Kids/Supervise Kids
BOTTLENECKS
 Construal level
 Parents know the benefits of physical activity but do not want to make
the effort to engage children in exercise now
 They do not have the time and/or are not willing to exercise with
children (or supervise them)

3. The Nudge
 Target Audience: Parents
 Eliminates the issue of having to allocate their own time and exercising
with/supervising children
 Nudge:
 Boosts self control
 Externally imposed
 Mindful
 Encouraging
 Levers:
 Automatic Enrollment




Students are automatically enrolled in a 60 min. Zumba class after school, 3 days a
week in the school gym
To withdraw, parents must speak to principal
High school students will run the program to gain volunteer hours: Low program costs
Message Framing


Enhanced Active Choice
Message Channel: Letter

4. Message Framing