Presentation Given By: Mary Kay Nelson, Executive Director for Visit Rainier

1. Nisqually River Council
January 2014

2. eTourism Program
Digital Based Marketing

3. • Unincorporated Pierce County: Elbe,
Ashford, Greenwater & Crystal Mountain
• Unincorporated Lewis County: Mineral,
Packwood, Ashford & Randle
• City of Morton, City of Enumclaw and
Town of Eatonville

4. VisitRainier.com

5. VisitRainier.com is
Mobile Friendly

6. Goal: Put Heads in Beds

7. Hiking Options: One of the
most popular pages

8. Check out the upcoming
events here:

9. Find out what the weather is like at
Paradise or Longmire

10. Scenic Drive Tours

11. Digital Marketing
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Google Adwords
Bing Adwords
Facebook Ads
Contests
Videos
Website content development
On-line availability through Book Direct

12. • Twitter: @visitmtrainier
o 4,156 followers, 2-4 tweets per day
• YouTube: TheMountRainier
o 270,459 video views, 28 videos
• Blog: Visit Rainier Blog
o 40,078 views, 2-4 posts per month
• Facebook: Visit Rainier
o 45,147 fans, 2-3 posts per week

13. Campaigns targeting consumers, stakeholders & lodging
properties

14. 200,000 brochures produced and distributed annually
State ferries
Seattle Eastside
Portland
SeaTac Airport
Statewide Visitors Information Centers
Download from VisitRainier.com &
ExperienceWa.com
• Consumer & tradeshow events
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15. Public Relations
• Travel Media
• Community Relations
• Group Tours
• Tradeshows
• Memberships and partnerships

16. Thanks to the Nisqually
River Council
• As much as Visit Rainier is a promotional marketing
entity, we fully appreciate the goals and mission of
those who work tirelessly to protect the very lands
we all enjoy.
• Our goal is to adequately prepare visitors who
come to the region so their expectations are met
and their experience is positive. This ensures return
visits and encourages referrals to our region.
• Recreational opportunities, activities and attractions
will continue to exist only if we all work together to
protect our precious resources.