SlideShare une entreprise Scribd logo
1  sur  31
Télécharger pour lire hors ligne
DIGITAL
ADVERTISING
IN INDIA
Advertising
Advertising is the paid non personal
communication from an identified
sponsor using mass media to persuade
or influence an audience.
Digital Advertising
Digital advertising or Online advertising, or Internet advertising, uses
the Internet to deliver promotional marketing messages to consumers.
It includes email marketing, search engine marketing, social media
marketing, many types of display advertising (including web
banner advertising), and mobile advertising.
Advertisers have and will always follow consumer
trends and technologies to reach their target
markets.
The Beginning


The first Web Banner was on October 25, 1994



Hotwired was the first commercial website that began selling ads in
bulk



AT&T- You Will campaign 468 x 60 static GIF
The Past
Web banners peaked
during the .com boom in
the 90’s.



Ads were usually 468 x 60 or
smaller, static or animated
GIFS with bright colors and
graphics

Ad revenue dropped after
the .com bust in the 2000’s.
Ads became expensive
and CTR were low.



Pop up ads were annoying
and did content was not
targeted to correct
audiences.

US $8.2 Billion








The Present
Indian Online Advertising Industry
30

29

2,938

%

%
2,260

54

%

1,750

1,140

FY2010

- 2011

FY2011

- 2012

FY2012

- 2013

FY2013
( Estimated

- 2014
Digital Advertising: Ad Avenues


SEARCH ADVERTISEMENTS



SOCIAL MEDIA ADVERTISEMENTS



DISPLAY ADVERTISEMENTS



EMAIL ADVERTISEMENTS



MOBILE ADVERTISEMENTS



VIDEO ADVERTISEMENTS
Market Size & Growth

Total Online Ad Spend (FY 2011-2012) INR 1,750 Crores
Total Estimated Online Ad Spend
(FY 2012-2013) INR 2,260 Crores

Source: IMRB International
Types of Digital Ad Avenues &
Growth
Trends in spends on various online ad types
Industry-Wise Ad Spends
Figur 8: Indust Wise Spends (FY 2010-2011 & FY 2011-2012)
ry
F igure 9

: Industry Wise Spends (FY 201

1 - 201 2 & FY 201

2 - 201 3 )
Mobile Ads: Spends as per Ad type


Mobile Web Advertising



SMS Advertising



MMS Advertising



Mobile Video & TV Advertising



In-App Advertising
Social Media & Social Networking
What is Social Networking?
Similar to a business networking event or social cocktail
party but without constraints of space and time. It is about:
•
•
•
•

Building relationships
Starting conversation & creating word-of-mouth or “Buzz”
Answering questions/helping others
Asking questions/trusting recommendations or advice from
others
Social Media & Social Networking
What is Social Media?
Use of Internet technology to connect with people socially and
generate publicity through online communities. Social Media is the
most effective way to publish & promote content:










News Releases
PowerPoint Presentations
Viral Videos
Blogging
Social Bookmarking
Articles
RSS Feeds
Podcasts
eBooks
Benefits of Social Media
Marketing


Excellent for reputation management



Build recognizable identity or branding of your products or services



Create “Buzz” or online conversations about products or services



Another way to form relationships with
customers, prospects, employees, business,
colleagues

partners, or
Benefits of Social Media Marketing


Reach millions of people globally who could potentially become
customers



Multiply incoming links to your site



Achieve higher search engine rankings



More visibility and accessibility of your business
Social Media & Social Networking
Search Engine Optimization (SEO)
What is SEO?
Search engine optimization (SEO) is the process of improving the
volume and quality of visitors to a web site from search engines
(Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search
results.
•

There is no magic solution to SEO

•

It takes “real” work, time, and patience

•

Should be maintained for lifetime of the site
Benefits of SEO





Boost targeted visitors which equals higher conversions
Achieve higher web site rankings on search engines for your
targeted keywords
Search engines crawl your site more often
Increase the number of pages on your site that are indexed by
search engines
Benefits of SEO


Reach millions of people globally who could potentially become
customers



Multiply incoming links to your site



More visibility and accessibility of your business



Make your site authoritative
Mobile phones vs. Personal
computers
Figure

1 3 :

Internet Traffic from Devices

16

%

( FY

Mobile Phones

Personal Computers
( Laptops, Netbooks
& Desktops)

84

%

2012

- 13)

Internet Traffic from Device (FY 2012-13)
The Future


Online advertising will continue to grow because of it’s tracking and
targeting capabilities that traditional forms of advertising cannot
compete with.
Advertisers will run into new challenges when
trying to reach targets as fragmentation
increases.


The Internet in 2020


4 billion internet users



Growth coming from developing countries



Many devices will be connected to the internet like Computers, Cell
phones, Tablets, etc.
• A user’s internet use will become more fragmented.
• Computer at home
• Tablet in meetings and class
• Cell phone for on the go
• Advertisers will work less with media sales representatives
and more with automated placements with Google and
Social Media. Will spend a lot of time with analytics in
order to measure ROI across different devices.
Digital advertising ppt
BIBLOGRAPHY


IMRB International and IAMAI (Internet And Mobile Association of
India)

IMRB International is a multi-country market research, survey and
business consultancy firm that offers a range of syndicated data and
customized research services.


NuReach Global

NuReach Global is the best source of dependable and ethical
Search Engine Marketing and social media services.
QUESTIONS???

THANK YOU

PRESENTED BY
KARTHIC
NITESH

Contenu connexe

Tendances

Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertisingJackM29
 
What is Digital Marketing? PDF
What is Digital Marketing? PDFWhat is Digital Marketing? PDF
What is Digital Marketing? PDFThe Sharp Brain
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentationKAMINIGARUD
 
digital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOdigital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOsatrunjay tiwari
 
11 types of digital marketing ppt
11 types of digital marketing ppt11 types of digital marketing ppt
11 types of digital marketing pptRevive Digital
 
Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationshipVikram Singh
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Abhishek Choudhary Khatkar
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022Amulya Gautam
 
Digital marketing
Digital marketingDigital marketing
Digital marketingVaniSaini2
 
Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Amit Thakur
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising Ali Heydari
 
Traditional vs Digital Marketing: Adapting to a Digital World
Traditional vs Digital Marketing: Adapting to a Digital World Traditional vs Digital Marketing: Adapting to a Digital World
Traditional vs Digital Marketing: Adapting to a Digital World Brandon Quan
 

Tendances (20)

Digital marketing fundamentals
Digital marketing fundamentals Digital marketing fundamentals
Digital marketing fundamentals
 
Types of digital advertising
Types of digital advertisingTypes of digital advertising
Types of digital advertising
 
Digital Marketing PPT
Digital Marketing PPTDigital Marketing PPT
Digital Marketing PPT
 
What is Digital Marketing? PDF
What is Digital Marketing? PDFWhat is Digital Marketing? PDF
What is Digital Marketing? PDF
 
Digital marketing presentation
 Digital marketing presentation Digital marketing presentation
Digital marketing presentation
 
digital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEOdigital marketing ppt | importance of digital marketing | SEO
digital marketing ppt | importance of digital marketing | SEO
 
11 types of digital marketing ppt
11 types of digital marketing ppt11 types of digital marketing ppt
11 types of digital marketing ppt
 
Client agency relationship
Client agency relationshipClient agency relationship
Client agency relationship
 
Mobile Marketing
Mobile MarketingMobile Marketing
Mobile Marketing
 
Advertising models
Advertising modelsAdvertising models
Advertising models
 
Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)Digital marketing presentation For College Students (2017)
Digital marketing presentation For College Students (2017)
 
Digital marketing trends 2022
Digital marketing trends 2022Digital marketing trends 2022
Digital marketing trends 2022
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing Fundamental of Digital marketing- Basic Of Digital Marketing
Fundamental of Digital marketing- Basic Of Digital Marketing
 
Creativity in advertising
Creativity in advertising Creativity in advertising
Creativity in advertising
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
PPT on Social Media Marketing
PPT on Social Media Marketing PPT on Social Media Marketing
PPT on Social Media Marketing
 
Traditional vs Digital Marketing: Adapting to a Digital World
Traditional vs Digital Marketing: Adapting to a Digital World Traditional vs Digital Marketing: Adapting to a Digital World
Traditional vs Digital Marketing: Adapting to a Digital World
 

Similaire à Digital advertising ppt

DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETINGDeep Banik
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERainbow life
 
Sip digital certification couse ppt
Sip digital certification couse   pptSip digital certification couse   ppt
Sip digital certification couse pptArham Bothra
 
What is Digital Marketing.pptx
What is Digital Marketing.pptxWhat is Digital Marketing.pptx
What is Digital Marketing.pptxdeeps170891
 
Ch 16 18-mp_buying_ppt_rev_10.13
Ch 16 18-mp_buying_ppt_rev_10.13Ch 16 18-mp_buying_ppt_rev_10.13
Ch 16 18-mp_buying_ppt_rev_10.13Andrew Giacco
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentationGustavo Jabbaz
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketingArpitaSingh136
 
Introduction to Digital Marketing India
Introduction to Digital Marketing IndiaIntroduction to Digital Marketing India
Introduction to Digital Marketing IndiaJeevanGilbile
 
Digital Marketing Project Report
Digital Marketing Project Report Digital Marketing Project Report
Digital Marketing Project Report KashikaJauhari
 
introduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfintroduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfFahd Sultan
 
Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Nigel Mark Dias
 
Digital training trainees edition 1.1
Digital training trainees edition 1.1Digital training trainees edition 1.1
Digital training trainees edition 1.1Nigel Mark Dias
 
Digital marketing
Digital marketingDigital marketing
Digital marketingsangeeta454
 
best digital marketing institute in nangloi
best digital marketing institute in nangloibest digital marketing institute in nangloi
best digital marketing institute in nangloivaanijain0407
 

Similaire à Digital advertising ppt (20)

DIGITAL MARKETING
DIGITAL MARKETINGDIGITAL MARKETING
DIGITAL MARKETING
 
RAINBOW LIFE PROFILE
RAINBOW LIFE PROFILERAINBOW LIFE PROFILE
RAINBOW LIFE PROFILE
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Sip digital certification couse ppt
Sip digital certification couse   pptSip digital certification couse   ppt
Sip digital certification couse ppt
 
What is Digital Marketing.pptx
What is Digital Marketing.pptxWhat is Digital Marketing.pptx
What is Digital Marketing.pptx
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Ch 16 18-mp_buying_ppt_rev_10.13
Ch 16 18-mp_buying_ppt_rev_10.13Ch 16 18-mp_buying_ppt_rev_10.13
Ch 16 18-mp_buying_ppt_rev_10.13
 
Digital marketing presentation
Digital marketing presentationDigital marketing presentation
Digital marketing presentation
 
Introduction to digital marketing
Introduction to digital marketingIntroduction to digital marketing
Introduction to digital marketing
 
Digital Marketing
Digital MarketingDigital Marketing
Digital Marketing
 
Introduction to Digital Marketing India
Introduction to Digital Marketing IndiaIntroduction to Digital Marketing India
Introduction to Digital Marketing India
 
Digital Marketing
 Digital Marketing  Digital Marketing
Digital Marketing
 
Digital Marketing Project Report
Digital Marketing Project Report Digital Marketing Project Report
Digital Marketing Project Report
 
introduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdfintroduction to digital marketing-191225045508.pdf
introduction to digital marketing-191225045508.pdf
 
Digital Training trainees edition 1.1
Digital Training trainees edition 1.1Digital Training trainees edition 1.1
Digital Training trainees edition 1.1
 
Digital training trainees edition 1.1
Digital training trainees edition 1.1Digital training trainees edition 1.1
Digital training trainees edition 1.1
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Online Marketing PPT
Online Marketing PPTOnline Marketing PPT
Online Marketing PPT
 
best digital marketing institute in nangloi
best digital marketing institute in nangloibest digital marketing institute in nangloi
best digital marketing institute in nangloi
 
RSCI Digital Marketing Deck
RSCI Digital Marketing DeckRSCI Digital Marketing Deck
RSCI Digital Marketing Deck
 

Plus de Nitesh Balraju (14)

Scm
ScmScm
Scm
 
Tqm
TqmTqm
Tqm
 
business marketing assignment
business marketing assignmentbusiness marketing assignment
business marketing assignment
 
Presentation skills
Presentation skillsPresentation skills
Presentation skills
 
Marketing mangament
Marketing mangamentMarketing mangament
Marketing mangament
 
Indian economy
Indian economyIndian economy
Indian economy
 
Fortune
FortuneFortune
Fortune
 
It presetation
It presetationIt presetation
It presetation
 
F m
F mF m
F m
 
Vodafone
VodafoneVodafone
Vodafone
 
Big bazaar
Big bazaarBig bazaar
Big bazaar
 
Hypercity
HypercityHypercity
Hypercity
 
Britannia industries
Britannia industriesBritannia industries
Britannia industries
 
Ppt social media
Ppt social mediaPpt social media
Ppt social media
 

Digital advertising ppt

  • 2. Advertising Advertising is the paid non personal communication from an identified sponsor using mass media to persuade or influence an audience.
  • 3. Digital Advertising Digital advertising or Online advertising, or Internet advertising, uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing, social media marketing, many types of display advertising (including web banner advertising), and mobile advertising.
  • 4. Advertisers have and will always follow consumer trends and technologies to reach their target markets.
  • 5. The Beginning  The first Web Banner was on October 25, 1994  Hotwired was the first commercial website that began selling ads in bulk  AT&T- You Will campaign 468 x 60 static GIF
  • 6. The Past Web banners peaked during the .com boom in the 90’s.  Ads were usually 468 x 60 or smaller, static or animated GIFS with bright colors and graphics Ad revenue dropped after the .com bust in the 2000’s. Ads became expensive and CTR were low.  Pop up ads were annoying and did content was not targeted to correct audiences. US $8.2 Billion    
  • 8. Indian Online Advertising Industry 30 29 2,938 % % 2,260 54 % 1,750 1,140 FY2010 - 2011 FY2011 - 2012 FY2012 - 2013 FY2013 ( Estimated - 2014
  • 9. Digital Advertising: Ad Avenues  SEARCH ADVERTISEMENTS  SOCIAL MEDIA ADVERTISEMENTS  DISPLAY ADVERTISEMENTS  EMAIL ADVERTISEMENTS  MOBILE ADVERTISEMENTS  VIDEO ADVERTISEMENTS
  • 10. Market Size & Growth Total Online Ad Spend (FY 2011-2012) INR 1,750 Crores
  • 11. Total Estimated Online Ad Spend (FY 2012-2013) INR 2,260 Crores Source: IMRB International
  • 12. Types of Digital Ad Avenues & Growth Trends in spends on various online ad types
  • 13. Industry-Wise Ad Spends Figur 8: Indust Wise Spends (FY 2010-2011 & FY 2011-2012) ry
  • 14. F igure 9 : Industry Wise Spends (FY 201 1 - 201 2 & FY 201 2 - 201 3 )
  • 15. Mobile Ads: Spends as per Ad type  Mobile Web Advertising  SMS Advertising  MMS Advertising  Mobile Video & TV Advertising  In-App Advertising
  • 16. Social Media & Social Networking What is Social Networking? Similar to a business networking event or social cocktail party but without constraints of space and time. It is about: • • • • Building relationships Starting conversation & creating word-of-mouth or “Buzz” Answering questions/helping others Asking questions/trusting recommendations or advice from others
  • 17. Social Media & Social Networking What is Social Media? Use of Internet technology to connect with people socially and generate publicity through online communities. Social Media is the most effective way to publish & promote content:
  • 18.          News Releases PowerPoint Presentations Viral Videos Blogging Social Bookmarking Articles RSS Feeds Podcasts eBooks
  • 19. Benefits of Social Media Marketing  Excellent for reputation management  Build recognizable identity or branding of your products or services  Create “Buzz” or online conversations about products or services  Another way to form relationships with customers, prospects, employees, business, colleagues partners, or
  • 20. Benefits of Social Media Marketing  Reach millions of people globally who could potentially become customers  Multiply incoming links to your site  Achieve higher search engine rankings  More visibility and accessibility of your business
  • 21. Social Media & Social Networking
  • 22. Search Engine Optimization (SEO) What is SEO? Search engine optimization (SEO) is the process of improving the volume and quality of visitors to a web site from search engines (Google, Yahoo, MSN, etc.) through “Natural” or “Organic” search results. • There is no magic solution to SEO • It takes “real” work, time, and patience • Should be maintained for lifetime of the site
  • 23. Benefits of SEO     Boost targeted visitors which equals higher conversions Achieve higher web site rankings on search engines for your targeted keywords Search engines crawl your site more often Increase the number of pages on your site that are indexed by search engines
  • 24. Benefits of SEO  Reach millions of people globally who could potentially become customers  Multiply incoming links to your site  More visibility and accessibility of your business  Make your site authoritative
  • 25. Mobile phones vs. Personal computers Figure 1 3 : Internet Traffic from Devices 16 % ( FY Mobile Phones Personal Computers ( Laptops, Netbooks & Desktops) 84 % 2012 - 13) Internet Traffic from Device (FY 2012-13)
  • 26. The Future  Online advertising will continue to grow because of it’s tracking and targeting capabilities that traditional forms of advertising cannot compete with.
  • 27. Advertisers will run into new challenges when trying to reach targets as fragmentation increases.  The Internet in 2020  4 billion internet users  Growth coming from developing countries  Many devices will be connected to the internet like Computers, Cell phones, Tablets, etc.
  • 28. • A user’s internet use will become more fragmented. • Computer at home • Tablet in meetings and class • Cell phone for on the go • Advertisers will work less with media sales representatives and more with automated placements with Google and Social Media. Will spend a lot of time with analytics in order to measure ROI across different devices.
  • 30. BIBLOGRAPHY  IMRB International and IAMAI (Internet And Mobile Association of India) IMRB International is a multi-country market research, survey and business consultancy firm that offers a range of syndicated data and customized research services.  NuReach Global NuReach Global is the best source of dependable and ethical Search Engine Marketing and social media services.