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Visualisingadvocacy
#enc2011
@BethGranter& @SteveWinton
HELLO! :)
We’re:

@bethgranter and
@steveWINton

from NixonMcInnes, a social business
consultancy.
Our clients
Applied technology
Basically,
We ♥ data :)
Why visualise advocacy?
• Make people feel part of a movement
  – “I’m part of something big”


• To motivate people to complete an
  action or pass it on
Why visualise advocacy?
Why visualise advocacy?
Why map advocacy?
• Highlight areas where advocacy is
  high/low, which MPs have been targeted
  – “I can make a difference / I’m needed”
• Reflect how local communities feel about
  issues
  – “This is relevant to me”
• To further motivate people to complete
  an action or pass it on
Mapping advocacy: recipe 1


• Take1 e-activist data
  feed (EaEmailAOTarget)
Mapping advocacy: Recipe 1
• Take 1 advocacy online data feed
  (EaEmailAOTarget)
Mapping advocacy: recipe 1



• Make a CSV!
Mapping advocacy: Recipe 1



• Make a CSV!
Mapping advocacy: recipe 1



• Geocode!
   (the process of getting co-ordinates for an address)
Mapping advocacy: Recipe 1



• Geocode!
   (the process of getting co-ordinates for an address)




http://www.google.com/fusiontables/
Mapping advocacy: recipe 1



• Visualise!
   (putting the co-ordinates on a map)
Mapping advocacy: Recipe 1



• Visualise!
      (putting the co-ordinates on a map)




http://www.google.com/fusiontables/
But,

What about privacy?!
:(
Mapping advocacy: recipe 2
IDEA!

Group advocates by
 constituency!
Mapping each postcode to a constituency
is straightforward, thanks to...
Mapping advocacy: Recipe 2


• Group advocates by
  constituency!
And we can work in Google Refine...

                        (not for the faint-hearted!)




http://code.google.com/p/google-refine/
Using Google Refine, we can grab
constituency data from our postcodes
Grabbing geography for each constituency
is also straightforward, thanks to...
Mapping advocacy: Recipe 2


• Group advocates by
  constituency!
Or, here’s one we made earlier...
 Mapping advocacy: Recipe 2


 • Group advocates by
   constituency!

http://j.mp/uk-constituencies
Join the 2 sets of data in a spreadsheet...
Mapping advocacy: Recipe 2


• Group advocates by
  constituency!
Visualise! Again, using Google Fusion
Tables...
Mapping advocacy: Recipe 2


• Group advocates by
  constituency!
But,

It’s a bit messy?!
:(
Mapping advocacy: recipe 3
IDEA!

Group by different
 geographic areas, based
 on zoom level!
So... We need county/region + lat/lon for
 each constituency? OK...
 Mapping advocacy: Recipe 2


 • Group advocates by
   constituency!

http://j.mp/uk-constituencies
Here’s one we made earlier...
Mapping advocacy: Recipe 2


• Group advocates by
  constituency!
Cool!
But...

How can we show the
impact?!
:(
Mapping advocacy: recipe 4
IDEA!

Showing MP support for a
 campaign – intentions to
 vote or how they voted
Mapping impact
• Showing MP support for a campaign –
  intentions to vote or how they voted
  – Public Whip
  – Excel spreadsheet
  – Convert votes to numbers e.g. absent = -1, no = 0,
    aye = 1
  – TheyWorkForYou API constitency geo data CSV
  – Google Fusion Tables
     • Vizualize > Map > Configure styles
Remember this...?
 Mapping advocacy: Recipe 2


 • Group advocates by
   constituency!

http://j.mp/uk-constituencies
Mapping impact
• Showing MP support for a campaign –
  intentions to vote or how they voted
  – Public Whip
  – Excel spreadsheet
  – Convert votes to numbers e.g. absent = -1, no = 0,
    aye = 1
  – TheyWorkForYou API constitency geo data CSV
  – Google Fusion Tables
     • Vizualize > Map > Configure styles
Mapping impact
• Showing MP support for a campaign –
  intentions to vote or how they voted
  – Public Whip voting data
  – Convert votes to numerical code
     • e.g. absent = -1, no = 0, aye = 1
  – TheyWorkForYou API constituency geo data CSV
  – Google Fusion Tables
     • Vizualize > Map > Configure styles by vote code
V. cool!
But...

Can we make advocacy
hotspots easier to… spot?
:)
Of course! Enter the choropleth*...
Mapping advocacy: Recipe 2
          *http://en.wikipedia.org/wiki/Choropleth




• Group advocates by
  constituency!


http://j.mp/uk-constituencies-svg
Immediately, we can see the ‘hotspots’...
Mapping advocacy: Recipe 2
                                      Not here!



• Group advocates by
  constituency!                              Here!


       Here!


http://j.mp/uk-constituencies-choropleth
For added interactivity, turn to TileMill...
 Mapping advocacy: Recipe 2


 • Group advocates by
   constituency!


LIVE: http://j.mp/visualising-advocacy
Wow!
But...

Can we make it update
dynamically?!! :) :)
Yes, we can!


We’ve built a tool that
updates the map
automatically...
http://www.demandabetterbill.org.uk/
Thanks! Questions?

• beth.granter@nixonmcinnes.co.uk
  @bethgranter

• steve.winton@nixonmcinnes.co.uk
  @steveWINton

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Visualising Advocacy, Engaging Networks Community Conference, Oct. 2011

Notes de l'éditeur

  1. FCO?
  2. QUICK AND DIRTY!
  3. Explain what
  4. Explain what
  5. Explain what
  6. Very beautifulGives you detailed control over the rendering of every element on the mapFor professional cartographers really, costs $$
  7. Very beautifulGives you detailed control over the rendering of every element on the mapFor professional cartographers really, costs $$
  8. Secure, runs on desktop, not locked-in (get to take your data with you)
  9. http://j.mp/geocode-howto
  10. Secure, runs on desktop, not locked-in (get to take your data with you)
  11. http://j.mp/uk-constituencies
  12. http://j.mp/uk-constituencies
  13. http://j.mp/uk-constituencies
  14. http://j.mp/uk-constituencies
  15. http://j.mp/uk-constituencies
  16. Public Whip Excel spreadsheetConvert votes to numbers e.g. absent = -1, no = 0, aye = 1
  17. http://j.mp/uk-constituencies
  18. TheyWorkForYou API constitency geo data CSV
  19. Google Fusion Tables
  20. Vizualize > Map > Configure styles
  21. Customise data onclick
  22. Vizualize > Map > Configure styles
  23. http://en.wikipedia.org/wiki/Choroplethhttp://j.mp/uk-constituencies-svg
  24. http://en.wikipedia.org/wiki/Choroplethhttp://j.mp/uk-constituencies-svghttp://j.mp/uk-constituencies-choropleth
  25. http://en.wikipedia.org/wiki/Choropleth
  26. Demand a better bill screenshot